{"version":"1.0","provider_name":"alt.cardiff","provider_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff","author_name":"altcardiff","author_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/altcardiff\/","title":"Cardiff Character: Matthew Reardon - alt.cardiff","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"06DGpDlgfI\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2013\/11\/13\/cardiff-character-matthew-reardon\/\">Cardiff Character: Matthew Reardon<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2013\/11\/13\/cardiff-character-matthew-reardon\/embed\/#?secret=06DGpDlgfI\" width=\"600\" height=\"338\" title=\"&#8220;Cardiff Character: Matthew Reardon&#8221; &#8212; alt.cardiff\" data-secret=\"06DGpDlgfI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Reardon1.jpg","thumbnail_width":480,"thumbnail_height":312,"description":"&nbsp; &nbsp; Cake-entrepreneur Matthew Reardon, 36, has an advantage over his competitors. Not only does he make all his gourmet cupcakes by himself but he is also responsible for the finances of his business thanks to his background in banking. \u201cBefore getting into cakes, I was a personal finance broker and dealt in mortgages and commercial finance,\u201d he explains. Keen traveller When an opportunity arose for Matthew to travel the world, he left his job as a broker. Whilst living [&hellip;]"}