{"id":12980,"date":"2012-11-13T12:24:07","date_gmt":"2012-11-13T12:24:07","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=12980"},"modified":"2012-11-13T12:24:07","modified_gmt":"2012-11-13T12:24:07","slug":"cardiff-character-christian-amodeo","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-christian-amodeo\/","title":{"rendered":"Cardiff character: Christian Amodeo"},"content":{"rendered":"<h2>I Loves The &#8216;Diff creator talks about the pocket sized city\u00a0that holds a special place in his heart\u00a0<\/h2>\n<div id=\"attachment_13261\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Christian-big-image-edited.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-13261\" title=\"Christian big image edited\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Christian-big-image-edited.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Christian-big-image-edited.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Christian-big-image-edited-300x138.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-13261\" title=\"Christian big image edited\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Christian-big-image-edited.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Christian-big-image-edited.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Christian-big-image-edited-300x138.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a><p class=\"wp-caption-text\">Christian Amodeo is passionate about his hometown, Cardiff<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Dressed appropriately in his I loves The \u2019Diff hoody, Christian Amodeo explains how his love for \u201cpocket sized city\u201d Cardiff means that he may travel but will always return to his hometown.<\/p>\n<p>Christian, 36, grew up in Cardiff and his passion for the city grew with him. \u00a0After moving to London to pursue a career in journalism, he found himself seeking something different, and returned to Cardiff to work with his father in the property business.<\/p>\n<p>Christian also chose to take up a hobby on the side, \u201cwhich seems to have gotten out of control,\u201d creating merchandise for his award winning website, I Loves The \u2019Diff.<\/p>\n<p>\u201cI guess with the I Loves The \u2019Diff logo, it\u2019s an in-joke, it\u2019s local and it\u2019s genuine in its passion for the place. And it\u2019s for everyone who has a soft spot for the Welsh capital. If you loves the \u2019Diff, then this is for you. No matter who you are, where you\u2019re from. Simple.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Finding his feet<\/strong><\/p>\n<p>Earlier on in his life, Christian attended Cardiff High, describing his time there as difficult. \u201cI recall my mum once saying to us one day that our school days were the best days of your life. We were driving along at the time and never have I had such an urge to throw myself out of a moving vehicle. What may have been true for her, and possibly many people of older generations who went straight to work after school, wasn\u2019t true for me or my friends.\u201d<\/p>\n<p>Christian often jokes that he went down the M4 the wrong way when he headed off to Swansea University. \u201cAlthough University is now a distant memory, it really was a great time in my life. It was far enough away and yet within emergency laundry run distance.\u201d<\/p>\n<p>Christian lived in London and worked at Geographical magazine for 6 years, which was \u201cprobably too long a time to have stayed at a publication, especially if you started there as the work experience kid.\u201d But in that time, he had steadily risen to become features editor at a title where \u201cthe subject matter was not only interesting but real, unlike boobs and cars, for example.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Passion for his city<\/strong><\/p>\n<p>Christian, when asked why he is so passionate about Cardiff replied, \u201cYou really have to ask? Firstly, it\u2019s my hometown so that right there is a sufficient answer, I reckon. I\u2019d forgive it anything, and will always love it. Streets, landmarks, pubs, driveways, park benches \u2013 like for so many others are more than just mundane places but locations for memorable personal events.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>In the pipe-line <\/strong><\/p>\n<p>Christian has many hopes for the future, including expanding his I Loves The \u2019Diff product range amongst other aspirations. \u201cMaybe I\u2019ll start a family with my wife Helena, maybe write a book (you never know), definitely get over to Ireland and Italy more, and do some travelling further afield. Hey, the world is my oyster, but one thing is certain, I\u2019ll always return to Cardiff.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I Loves The &#8216;Diff creator talks about the pocket sized city\u00a0that holds a special place in his heart\u00a0 &nbsp; Dressed appropriately in his I loves The \u2019Diff hoody, Christian Amodeo explains how his love for \u201cpocket sized city\u201d Cardiff means that he may travel but will always return to his hometown. Christian, 36, grew up in Cardiff and his passion for the city grew with him. \u00a0After moving to London to pursue a career in journalism, he found himself seeking [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":13311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[2398,2399,2217,2400,2401,1050],"coauthors":[],"class_list":["post-12980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-cardff","tag-cardiff-bus-song","tag-christian-amodeo","tag-hometown","tag-i-loves-the-diff","tag-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cardiff character: Christian Amodeo - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-christian-amodeo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardiff character: Christian Amodeo - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"I Loves The &#8216;Diff creator talks about the pocket sized city\u00a0that holds a special place in his heart\u00a0 &nbsp; Dressed appropriately in his I loves The \u2019Diff hoody, Christian Amodeo explains how his love for \u201cpocket sized city\u201d Cardiff means that he may travel but will always return to his hometown. 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