{"id":13206,"date":"2012-11-13T12:15:10","date_gmt":"2012-11-13T12:15:10","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=13206"},"modified":"2012-11-13T12:15:10","modified_gmt":"2012-11-13T12:15:10","slug":"cardiff-character-amy-davies","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/","title":{"rendered":"Cardiff character: Amy Davies"},"content":{"rendered":"<h2>In her High Street flat lined with handmade bunting, a few seconds walk from the Castle and High Street Arcades, Amy Davies unravels the story behind her unique photography project.<\/h2>\n<div id=\"attachment_13218\" class=\"wp-caption aligncenter\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/amy-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-13218\" title=\"amy 1\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/amy-1.jpg\" alt=\"\" width=\"480\" height=\"200\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/amy-1.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/amy-1-300x125.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-13218\" title=\"amy 1\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/amy-1.jpg\" alt=\"\" width=\"480\" height=\"200\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/amy-1.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/amy-1-300x125.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a><p class=\"wp-caption-text\">The Cardiff Arcades Project has also been featured in craft magazine Mollie Makes<\/p><\/div>\n<p><a title=\"Cardiff Arcades Project\" href=\"http:\/\/cardiffarcadesproject.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Cardiff Arcades Project<\/a>, which began in February 2011, is a photography project that profiles Cardiff\u2019s Victorian and Edwardian shopping arcades.\u00a0Since it started it has been featured on <a title=\"guardian blogs\" href=\"http:\/\/www.guardian.co.uk\/cardiff\/2011\/jan\/28\/cardiff-arcades-photography-project-amy-davies\" target=\"_blank\" rel=\"noopener noreferrer\">the Guardian Blogs<\/a> and won a Wales Blog Award in 2011.<\/p>\n<p>The project grew out Amy\u2019s pledge to take one photo a day for a year. As she scoured the city for inspiration she wandered into the Morgan Arcade and saw potential for a more focused photography project on the arcades themselves.<\/p>\n<p>\u201cI thought well that\u2019s just really obvious, somebody else must have done this. Why wouldn\u2019t someone have done this before?\u201d explains Amy.<\/p>\n<p>However, after some research Amy found no similar projects. Following an influx of Twitter support, including enthusiasm from journalists at The Echo, the project was launched.<\/p>\n<p>When she\u2019s not exploring her vicinity Amy is a <a title=\"Personal site\" href=\"http:\/\/amydavies.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">journalist<\/a> at Future Publishing, as part of the photography testing team.\u00a0\u201cI have always liked photography and was into journalism as well. It never ever occurred to me to combine the two, until I did,\u201d she laughs and seems delighted that she now gets to combine the two in both a professional capacity and in her spare time.<\/p>\n<p>Thankfully for Amy her two favourite arcades are right on her doorstep. \u201cThe Castle Arcade and High Street Arcade are the cooler of the five,\u201d she says as she shares some of her favourite spots: New York Deli, Barker, Catapult and Clare Grove Buttons.<\/p>\n<p>Since starting the project many stores have unfortunately closed down. Amy says there are many reasons why this has happened but one of the prevailing causes has been a lack of engagement with consumers.<\/p>\n<p>\u201cCompanies need to be more proactive. The savvy shops will be okay, the ones that are reaching out to people, using social media and have a website. You\u2019ve got to really push to get people to know about you.\u201d<\/p>\n<p>Amy also acknowledges the issue of competition with St David\u2019s and pedestrianisation of St Mary Street that has resulted in less people visiting the area.<\/p>\n<p>However, despite such problems she is still confident the arcades will be around for years to come. \u201cIf all the shops work together to entice people in and use methods like social media we\u2019ll be alright,\u201d she suggests positively.<\/p>\n<p>And as long as the stores are around it looks like the project will be too. In spite of there being less posts this year, due to work commitments, Amy sees the project continuing into the foreseeable future with big plans for 2013.<\/p>\n<p>Discussions are in full swing about a potential exhibition of her work and Amy is also producing a <a title=\"book\" href=\"http:\/\/cardiffarcadesproject.com\/2012\/06\/17\/cardiff-arcades-project-the-book\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-published<\/a> book of her photography.\u00a0She admits, \u201cI thought about just making it a one-year project but the arcades are changing all the time. There\u2019s still so much to see and there\u2019s no rush.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In her High Street flat lined with handmade bunting, a few seconds walk from the Castle and High Street Arcades, Amy Davies unravels the story behind her unique photography project. The Cardiff Arcades Project, which began in February 2011, is a photography project that profiles Cardiff\u2019s Victorian and Edwardian shopping arcades.\u00a0Since it started it has been featured on the Guardian Blogs and won a Wales Blog Award in 2011. The project grew out Amy\u2019s pledge to take one photo a [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":13239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"coauthors":[],"class_list":["post-13206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cardiff character: Amy Davies - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardiff character: Amy Davies - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"In her High Street flat lined with handmade bunting, a few seconds walk from the Castle and High Street Arcades, Amy Davies unravels the story behind her unique photography project. The Cardiff Arcades Project, which began in February 2011, is a photography project that profiles Cardiff\u2019s Victorian and Edwardian shopping arcades.\u00a0Since it started it has been featured on the Guardian Blogs and won a Wales Blog Award in 2011. The project grew out Amy\u2019s pledge to take one photo a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-13T12:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"altcardiff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"altcardiff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/\",\"name\":\"Cardiff character: Amy Davies - alt.cardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg\",\"datePublished\":\"2012-11-13T12:15:10+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514\"},\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg\",\"width\":200,\"height\":130},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cardiff character: Amy Davies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\u2019s offbeat and in Cardiff then it\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514\",\"name\":\"altcardiff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/d295ced5909e1cd2084071dd52ea472d\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g\",\"caption\":\"altcardiff\"},\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/altcardiff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cardiff character: Amy Davies - alt.cardiff","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/","og_locale":"en_GB","og_type":"article","og_title":"Cardiff character: Amy Davies - alt.cardiff","og_description":"In her High Street flat lined with handmade bunting, a few seconds walk from the Castle and High Street Arcades, Amy Davies unravels the story behind her unique photography project. The Cardiff Arcades Project, which began in February 2011, is a photography project that profiles Cardiff\u2019s Victorian and Edwardian shopping arcades.\u00a0Since it started it has been featured on the Guardian Blogs and won a Wales Blog Award in 2011. The project grew out Amy\u2019s pledge to take one photo a [&hellip;]","og_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/","og_site_name":"alt.cardiff","article_published_time":"2012-11-13T12:15:10+00:00","og_image":[{"width":200,"height":130,"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg","type":"image\/jpeg"}],"author":"altcardiff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"altcardiff","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/","name":"Cardiff character: Amy Davies - alt.cardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg","datePublished":"2012-11-13T12:15:10+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514"},"breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2012\/11\/Amy-2.jpg","width":200,"height":130},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2012\/11\/13\/cardiff-character-amy-davies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/"},{"@type":"ListItem","position":2,"name":"Cardiff character: Amy Davies"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/","name":"alt.cardiff","description":"If it\u2019s offbeat and in Cardiff then it\u2019s online here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514","name":"altcardiff","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/d295ced5909e1cd2084071dd52ea472d","url":"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g","caption":"altcardiff"},"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/altcardiff\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/13206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/users\/252"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/comments?post=13206"}],"version-history":[{"count":0,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/13206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media\/13239"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media?parent=13206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/categories?post=13206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/tags?post=13206"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/coauthors?post=13206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}