{"id":18676,"date":"2013-11-13T18:13:42","date_gmt":"2013-11-13T18:13:42","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=18676"},"modified":"2013-11-13T18:13:42","modified_gmt":"2013-11-13T18:13:42","slug":"cardiff-character-matt-appleby","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2013\/11\/13\/cardiff-character-matt-appleby\/","title":{"rendered":"Cardiff character: Matt Appleby"},"content":{"rendered":"<p>Hyperlocal website\u00a0<a href=\"http:\/\/www.roathcardiff.net\/\">Roath Cardiff<\/a>\u00a0has just been awarded \u00a35000 worth of funding by the House of Commons. Founder, Matt Appleby explains the idea that originated in his local pub: \u201cI just had this nagging feeling there was loads going on and I was missing out on it,\u201d he says. \u201cLike the little stuff that wouldn\u2019t make the papers so nobody knew about it.\u201d<\/p>\n<p>This month, Roath Cardiff discovered they were the regional winners and national finalists of TalkTalk\u2019s scheme, <a href=\"http:\/\/www.talktalkdigitalheroes.co.uk\/\">Digital Heroes<\/a>; it came the same week as the website\u2019s second birthday. \u201cWe went to the House of Commons to collect our prize, it was very exciting, we had a double celebration at the pub,\u201d he muses.<\/p>\n<h4>Geek at heart<\/h4>\n<p><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/matt-appleby1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-18702 alignleft\" alt=\"Matt Appleby\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/matt-appleby1.jpg\" width=\"288\" height=\"187\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/matt-appleby1.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/matt-appleby1-300x195.jpg 300w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><noscript><img decoding=\"async\" class=\" wp-image-18702 alignleft\" alt=\"Matt Appleby\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/matt-appleby1.jpg\" width=\"288\" height=\"187\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/matt-appleby1.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/matt-appleby1-300x195.jpg 300w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/noscript><\/a>Matt, 39, whose biggest influence is his parents, has been managing director at PR company,\u00a0<a href=\"http:\/\/golleyslatercardiff.co.uk\/\">Golley Slater <\/a>for the last seven years, he\u2019s always had a love for social media. \u201cMy worst habit is checking my phone in company, I\u2019m a geek at heart, I just don\u2019t switch off,\u201d he jokes, waving his iPhone and swivelling on a chair in the company&#8217;s lavish conference room.<\/p>\n<p>So when the Guardian brought a project called Guardian Local, to Cardiff three years ago, enabling writers to experiment with hyperlocal blogging, Matt seized the opportunity to set up shop while people were still interested. \u201cOnce people were together, there was an obvious need for a hub. We realised that there wasn\u2019t only an audience but a need too.\u201d<\/p>\n<p>Roath Cardiff is an online platform for local news, people and events. Over the last two years it has offered locals various opportunities to get involved, Matt\u2019s favourite is the 4am project where people take photos of the area and upload it to the website: \u201cThere\u2019s something nice about knowing you\u2019re out there with unseen hundreds, getting a new perspective of where you live.\u201d<\/p>\n<h4>Plenty more where that came from<\/h4>\n<p>Matt, who also writes a recipe blog, <a href=\"http:\/\/easyteas.co.uk\/\">Easyteas.co.uk<\/a>, is currently care-taking for the website, We are Cardiff, running Roath Cardiff and maintaining a job as managing director at Golley Slater. \u201cTo relax, I read, my favourite author is P.G.Woodhouse, he is the funniest and best user of the English language. I\u2019m utterly brainless in terms of plots, so it\u2019s total relaxation,\u201d Matt sighs.<\/p>\n<div id=\"attachment_19767\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Appleby211.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19767\" alt=\"Busy man Matt in his 9 to 5 environment, Golly Slater PR\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Appleby211.jpg\" width=\"480\" height=\"312\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Appleby211.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Appleby211-300x195.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-19767\" alt=\"Busy man Matt in his 9 to 5 environment, Golly Slater PR\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Appleby211.jpg\" width=\"480\" height=\"312\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Appleby211.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/11\/Matt-Appleby211-300x195.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a> Busy man Matt in his 9 to 5 environment, Golly Slater PR<\/p><\/div>\n<p>The successful businessman, who studied German at the University of York, is also a real ale lover. You can often find him in The Albany with a pint of Worthington White. \u201cMy wife keeps accusing me of being a closet German because I drink so much beer and eat sausages all the time,\u201d he says laughing.\u00a0<\/p>\n<p>For Matt\u2019s next project he plans to set up a photography site, although he would also like to learn how to use the potter&#8217;s wheel \u201cI continue to make lists that are as random as the albums I buy,\u201d he exclaims smiling.<\/p>\n<p>Matt finishes with a word of advice; \u201cthe most important thing I\u2019ve learnt in my career is to keep it in perspective, though I\u2019m not quite sure I\u2019m there yet!\u201d\u00a0<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cardiff\u2019s busy man talks new projects, winning the award that funds them and his love of Worthington White<\/p>\n","protected":false},"author":252,"featured_media":19770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[3263,20,3264,3265,3266,1050,3267,3268,3269,98,3270],"coauthors":[],"class_list":["post-18676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-4am","tag-community","tag-golly-slater","tag-hub","tag-hyperlocal","tag-interview","tag-matt-appleby","tag-pr","tag-project","tag-roath","tag-roath-cardiff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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