{"id":20715,"date":"2013-12-13T12:48:32","date_gmt":"2013-12-13T12:48:32","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=20715"},"modified":"2013-12-13T12:48:32","modified_gmt":"2013-12-13T12:48:32","slug":"in-depth-cardiffs-farmers-markets","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2013\/12\/13\/in-depth-cardiffs-farmers-markets\/","title":{"rendered":"In depth: Cardiff\u2019s farmers\u2019 markets"},"content":{"rendered":"<div id=\"attachment_21178\" class=\"wp-caption alignnone\" style=\"width: 468px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/ff.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-21178\" alt=\"The Riverside Community Market Association are looking for new ways to increase value for consumers and stall-holders\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/ff-468x312.jpg\" width=\"468\" height=\"312\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-medium wp-image-21178\" alt=\"The Riverside Community Market Association are looking for new ways to increase value for consumers and stall-holders\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/ff-468x312.jpg\" width=\"468\" height=\"312\" \/><\/noscript><\/a> The Riverside Community Market Association are looking for new ways to increase value for consumers and stall-holders<\/p><\/div>\n<p>Laughter and luscious luring smells fill the air on an icy-cold Sunday morning\u00a0at the Riverside market. Cardiff&#8217;s farmers&#8217; markets, which offer everything from venison sausages to a friendly chat, have become loved by many but are planning new ways to increase trade.<\/p>\n<p>The Riverside Community Market Association (RCMA), who bridge the gap between producers and consumers, celebrated its 15th year on 17 November.\u00a0<\/p>\n<p>There are now three weekly farmers\u2019 markets in the city: Roath, Rhiwbina and Riverside. There is also a craft market in Roath and a weekly vintage market on St Mary Street.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Changing times<\/strong><\/p>\n<p>Gareth Simpson, RCMA\u2019s enterprise development officer, described the transformation of Riverside\u2019s small local park market into stalls extending over the embankment. He explains: \u201cThis is as a result in growing awareness of food.\u201d<\/p>\n<p>Suzie Olsen, Cardiff farmers\u2019 market\u2019s very own \u201con-ground\u201d market organiser\u00a0agreed adding: \u201cWe have seen a flux in the last two years with people coming and going. The level of quality has become better as time goes on.\u201d\u00a0<\/p>\n<blockquote>\n<p>\u201cExplosion in demand\u201d<\/p>\n<\/blockquote>\n<p>Trends are not just present in the fashion industry. The cupcake craze leaked into the farmers&#8217; markets, as Simpson reveals: \u201cThere was an explosion in demand for stalls for start-up cupcake businesses and general baking,\u201d he adds, \u201cwe have to manage the product mix or it really could become a cake market.\u201d\u00a0<\/p>\n<p>Simpson explains which trend he feels is going to take off next: \u201cThere is a growing interest in \u2018Street Food\u2019 \u2013 hot food to go. It\u2019s a little more complex, you need a busy street or location to begin with.\u201d \u00a0\u00a0<\/p>\n<p>It is often easy to overlook the great accomplishment that RCMA has achieved by remaining strong for 15 years. Keen to continue with their success, Simpson explains that the non-for-profit team are always looking for new ways to add value for the buyer and seller.\u00a0<\/p>\n<p>Simpson discloses: \u201cWe are considering how we can increase sales of the producers through using online sales so that they [customers] can pre-order and collect at the markets.\u201d<\/p>\n<p>Are you a lazy weekender? That is no excuse, Simpson says: \u201cRiverside is 10am to 2pm &#8211; a morning and afternoon market. It gives a chance for late risers to get there for lunchtime at least.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Whitchurch trial<\/strong><\/p>\n<p>The RCMA have not always been so successful.\u00a0<\/p>\n<p>They recently held a three-month trial farmers\u2019 market in The Three Elms (The Hungry Horse) pub car park on Merthyr Road.<\/p>\n<p>The trial ended in early November, of this year, due to lack of interest.<\/p>\n<p>Olsen explains: \u201cIt was the wrong time of year and a difficult location. It was the combination of bad weather and a hard-to-break small community.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A welcoming community<\/strong><\/p>\n<p>The first thing that any visitor to the RCMA markets will notice is the warm, welcoming atmosphere created by the local producers. Eira Ellis-Evans, owner of preserve company <a title=\"Inner City Pickle\" href=\"http:\/\/www.innercitypickle.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inner City Pickle<\/a>, explains: \u201cA couple brought me some crab apples from their garden so I have pickled the crab apples and I have made a jelly. I know his wife likes red cabbage so as a thank you they have had a couple of jars.\u201d<\/p>\n<p>It is not just a customer-producer community. Artisan baker Richard Eklot, of family owned <a title=\"Wigmores bakery Facebook\" href=\"https:\/\/www.facebook.com\/WigmoresBakery\" target=\"_blank\" rel=\"noopener noreferrer\">Wigmores<\/a>, explained how the stall-holders work together to help one another, he adds: \u201cLinda\u2019s [of <a title=\"Onllwyn Eggs\" href=\"https:\/\/www.facebook.com\/Onllwyneggs\" target=\"_blank\" rel=\"noopener noreferrer\">Onllwyn Eggs<\/a> stall] eggs are used in our bakery and our old bread is bagged up and given to her chickens.\u201d<\/p>\n<p>Many visitors are regular customers and seem to be creatures of habit. Gareth Simpson explains: \u201cKimi\u2019s, who do the \u2018curry breakfast\u2019, has become something of local legend and tradition for many \u2013 a way to kick start their Sunday.\u201d<\/p>\n<p>The RCMA has organises events and entertainment at many of their markets. \u201cThey are community markets so the community are always invited to get in touch to use a market as a platform for their events or just to add to them,\u201d says Simpson.<\/p>\n<blockquote>\n<p>&#8220;Absolutely beautiful&#8221;<\/p>\n<\/blockquote>\n<p>Farmers&#8217; markets have become an integral part of Cardiff&#8217;s culture and adored by everyone who attends them.<\/p>\n<p>First time market-goer Mary Jones shares her thoughts on the Riverside market: &#8220;It&#8217;s lively; there are lots of people around. It smells delicious,&#8221; pleased with her purchases she adds: &#8220;It&#8217;s absolutely beautiful.&#8221;<\/p>\n<p>\u00a0So, next Sunday, why don&#8217;t you show your support for the markets and experience the fresh produce and warm atmosphere despite the December chills?\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Find out what the consumers think of Cardiff&#8217;s farmers&#8217; markets in the video below:<\/strong><\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=oqKJBzDu_8Y&amp;feature=youtube_gdata_player[\/youtube]<\/p>\n<p><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cardiff&#8217;s farmers&#8217; markets reveal their plans to change after celebrating their 15th year of trade <\/p>\n","protected":false},"author":252,"featured_media":21180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[3588,264,527,22,3385,458,3589],"coauthors":[],"class_list":["post-20715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-cheese","tag-culture-2","tag-farmers-market","tag-food-2","tag-produce","tag-sustainability","tag-vegetables"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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