{"id":20787,"date":"2013-12-12T20:40:52","date_gmt":"2013-12-12T20:40:52","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=20787"},"modified":"2013-12-12T20:40:52","modified_gmt":"2013-12-12T20:40:52","slug":"in-depth-the-home-business-boom","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2013\/12\/12\/in-depth-the-home-business-boom\/","title":{"rendered":"In-depth: the home business boom"},"content":{"rendered":"<p>Two months after leaving her 12-year job in marketing, Annie Harding has already raised her business profile to become one of Canton\u2019s most recognised independent traders.\u00a0<\/p>\n<div id=\"attachment_20815\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/workspace.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-20815\" alt=\"Annie buys her cards wholesale and makes a 30% profit on each one that she sells Photos by Matt Ayres unless stated otherwise\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/workspace.jpg\" width=\"480\" height=\"312\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/workspace.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/workspace-300x195.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-20815\" alt=\"Annie buys her cards wholesale and makes a 30% profit on each one that she sells Photos by Matt Ayres unless stated otherwise\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/workspace.jpg\" width=\"480\" height=\"312\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/workspace.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/workspace-300x195.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a> Annie buys her cards wholesale and makes a 30% profit on each one that she sells<br \/>Photos by <a title=\"@mttyrs on Twitter\" href=\"http:\/\/twitter.com\/mttyrs\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Ayres <\/a>(unless stated otherwise)<\/p><\/div>\n<p>Her <a title=\"Annie Harding Cards online\" href=\"https:\/\/www.phoenix-trading.co.uk\/web\/annieharding\/area\/about-me\/?bid=857ec426923c0795ef14d4ad9244f798ae9fe978\" target=\"_blank\" rel=\"noopener noreferrer\">greetings card business<\/a> is so popular that she can\u2019t even order a latte at her local caf\u00e9 without being recognised by a group of loyal customers.<\/p>\n<p>Annie wastes no time in telling the group of young mothers about her stall at the local school fair, where she\u2019ll be selling her new range of Christmassy merchandise.<\/p>\n<p>\u201cIt\u2019s all about networking,\u201d she grins, sitting back on a squishy sofa and taking a sip from her steaming mug. \u201cIt\u2019s just talking to people, that\u2019s all.\u201d<\/p>\n<p>Although hanging out in caf\u00e9s and craft fairs is fun, the real joy of Annie\u2019s job is that her office is just down the road from here. It doubles as her family\u2019s living room.<\/p>\n<div id=\"attachment_20817\" class=\"wp-caption alignright\" style=\"width: 200px\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-20817\" alt=\"All Annie needs to conduct her business from home is a laptop and a handful of greetings cards.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/annieprofilesmall.jpg\" width=\"200\" height=\"175\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-20817\" alt=\"All Annie needs to conduct her business from home is a laptop and a handful of greetings cards.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/annieprofilesmall.jpg\" width=\"200\" height=\"175\" \/><\/noscript> All Annie needs to conduct her business from home is a laptop and a handful of cards<\/p><\/div>\n<p>Running a business from home is pretty simple, reckons Annie. You just have to work as much as you expect to be paid.<\/p>\n<p>\u201cThe fact that I\u2019m in charge of what I earn is great,\u201d she enthuses. \u201cAt my old job, it didn\u2019t matter how hard I worked. It wasn\u2019t going to change my income. Now I just need to go out and talk to a few more people, sell a few more cards, and I get paid more.\u201d<\/p>\n<p>Annie isn\u2019t the only one reaping the benefits of self-employment. Earlier this year, the <a title=\"ONS official website\" href=\"http:\/\/www.statistics.gov.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Office for National Statistics <\/a>revealed that while the number of employed people in the UK fell by 438,000 between 2008 and 2012, self-employment increased by 367,000.<\/p>\n<p>The sharpest transition occurred between April and June last year, when approximately 297,000 people gained self-employed status; 14% of employed people now work for themselves. All of this indicates that the recession has driven a large segment of the population to create their own jobs.<\/p>\n<p><strong>Starting in Cardiff<\/strong><\/p>\n<p>This year in Cardiff, the government recognised the importance of new Welsh business ventures for boosting economic growth.<\/p>\n<p>Small companies have been encouraged to apply for grants from a \u00a320m pot called the <a title=\"Information about the WEGF on Business Wales' website\" href=\"http:\/\/business.wales.gov.uk\/wales-economic-growth-fund\" target=\"_blank\" rel=\"noopener noreferrer\">Wales Economic Growth Fund<\/a>. The scheme is run by <a title=\"Business Wales online\" href=\"http:\/\/business.wales.gov.uk\" target=\"_blank\" rel=\"noopener noreferrer\">Business Wales<\/a>, who also lend a hand to new ventures through their vast online pool of business resources.<\/p>\n<p><a title=\"A list of upcoming events from Business Wales\" href=\"http:\/\/business.wales.gov.uk\/business-wales-events\" target=\"_blank\" rel=\"noopener noreferrer\">Regular workshops and seminars<\/a> from Business Wales provide an invaluable mentoring scheme to help fledgling entrepreneurs during those tricky first few months.\u00a0These are also great platforms for networking.<\/p>\n<p>Not that networking has to mean leaving your house: in a well-wired city like Cardiff, it\u2019s even easier to connect with others via social media. Online business guru and startup mentor <a title=\"@NeilCocker on Twitter\" href=\"https:\/\/twitter.com\/NeilCocker\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Cocker <\/a>knows this better than most.<\/p>\n<div id=\"attachment_20820\" class=\"wp-caption alignright\" style=\"width: 200px\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-20820\" alt=\"Small businesses should have a strong presence on Twitter and Facebook, as well as their own website\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/laptopresized.jpg\" width=\"200\" height=\"175\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-20820\" alt=\"Small businesses should have a strong presence on Twitter and Facebook, as well as their own website\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2013\/12\/laptopresized.jpg\" width=\"200\" height=\"175\" \/><\/noscript> Home businesses should have a strong presence on Twitter and Facebook as well as a website<\/p><\/div>\n<p>Neil was responsible for setting up record label <a title=\"Plastic Raygun on Wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Plastic_Raygun\" target=\"_blank\" rel=\"noopener noreferrer\">Plastic Raygun<\/a> in Cardiff after graduating from university. Nowadays, he\u2019s better known as the founder and managing director of <a title=\"Dizzyjam.com\" href=\"http:\/\/www.dizzyjam.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dizzyjam<\/a>, a popular internet merchandising service for independent musicians.<\/p>\n<p>\u201cThe internet infrastructure in Cardiff is improving all the time, especially with <a title=\"BT to bring free WiFi to the centre of Cardiff (Recombu.com)\" href=\"http:\/\/recombu.com\/digital\/news\/bt-to-bring-free-wifi-to-the-centre-of-cardiff_M12420.html\" target=\"_blank\" rel=\"noopener noreferrer\">the launch of a free city centre Wi-Fi network<\/a> next year,\u201d he says. \u201cAnd when you get bored of the home office, there&#8217;s loads of fantastic caf\u00e9s.\u201d<\/p>\n<p><strong>Money matters<\/strong><\/p>\n<p>There are inevitably challenges to self-employment. Having mentored numerous businesses via a local entrepreneurial community called <a title=\"Cardiff Start.com\" href=\"http:\/\/cardiffstart.com\" target=\"_blank\" rel=\"noopener noreferrer\">Cardiff Start<\/a>, Neil recognises that the toughest thing about starting your own business is access to finance.<\/p>\n<p>\u201cThe banks don\u2019t seem to be lending, and there aren\u2019t enough private equity investors in Wales who are willing to invest,\u201d he acknowledges.<\/p>\n<p>\u201cSmall businesses often need a war chest in order to help them grow, otherwise they&#8217;re chained to tiny growth, which usually isn&#8217;t enough to increase the chances of better revenues, profits and job creation.<\/p>\n<p>For Annie, staying financially sustainable means keeping modest ambitions. She began selling cards before leaving her old job, so was able to gauge how much time and effort it would take for her to make more money from it.<\/p>\n<p>\u201cYou have to remember what\u2019s most important,\u201d she says, watching one of the chatty mums from earlier lift a giggling toddler back to his booster seat.<\/p>\n<p>\u201cFor me, working from home means spending more time with my family. Even if doing this meant making less money, I could never go back to my old job.<\/p>\n<p>\u201cIt all depends on your circumstances, but I think being in charge of your own destiny is so much more rewarding than working for someone else.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to beat the recession from your living room<\/p>\n","protected":false},"author":252,"featured_media":20832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[36],"tags":[3595,3596,3597,3598,3599,3600,3601,3602,3603,3223,552],"coauthors":[],"class_list":["post-20787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-logo","tag-annie-harding-cards","tag-business-wales","tag-dizzyjam","tag-ggs-pin-up-couture","tag-home-business","tag-neil-cocker","tag-plastic-raygun","tag-rollquick-bicycles","tag-self-employment","tag-small-business","tag-vintage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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