{"id":21353,"date":"2014-10-10T08:37:38","date_gmt":"2014-10-10T08:37:38","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=21353"},"modified":"2014-10-10T08:37:38","modified_gmt":"2014-10-10T08:37:38","slug":"festival-to-put-the-experience-ahead-of-the-numbers-game","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/10\/10\/festival-to-put-the-experience-ahead-of-the-numbers-game\/","title":{"rendered":"S\u0175n aims for that euphoric feeling"},"content":{"rendered":"<p>This year\u2019s condensing of S\u0175n festival has caused dismay amongst some fans but as co-founder, John Rostron, explains, 2014\u2019s incarnation is just a breather as organisers consider what the festival would look like if it were starting from scratch next year.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_21482\" class=\"wp-caption aligncenter\" style=\"width: 439px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/10\/Music_Wk2_SwnGuitarMain_TC.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-21482\" alt=\"Don\u2019t fret! S\u0175n will continue to make plenty noise.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/10\/Music_Wk2_SwnGuitarMain_TC-439x312.jpg\" width=\"439\" height=\"312\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-medium wp-image-21482\" alt=\"Don\u2019t fret! S\u0175n will continue to make plenty noise.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/10\/Music_Wk2_SwnGuitarMain_TC-439x312.jpg\" width=\"439\" height=\"312\" \/><\/noscript><\/a> Don\u2019t fret! S\u0175n will continue to make plenty of noise.<\/p><\/div>\n<p>Perturbed by economic narratives of growth, Rostron believes that S\u0175n must recapture its innovative edge and wants the festival to focus on providing an unforgettable experience: \u201cWe\u2019ll step away from size. People get obsessed with numbers. The important thing for me is how much of an impact does it make on the people who come and the people who play? We want people to walk away feeling elated.\u201d<\/p>\n<p>Emphasis will now be on doing the small things well, starting with DimS\u0175n on October 18.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><sup><em>Photo by Tom Carter \u00a0 \u00a0\u00a0<\/em><\/sup><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Festival to put the experience ahead of the numbers game<\/p>\n","protected":false},"author":252,"featured_media":21483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[522,504,3703,3704,1017,1018,530],"coauthors":[],"class_list":["post-21353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-alternative","tag-competition","tag-dimswn","tag-dimswn-festival","tag-john-rostron","tag-swn","tag-swn-festival"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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