{"id":25680,"date":"2014-12-12T11:28:49","date_gmt":"2014-12-12T11:28:49","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=25680"},"modified":"2014-12-12T11:28:49","modified_gmt":"2014-12-12T11:28:49","slug":"in-depth-cardiffs-pop-up-street-food-trend","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/","title":{"rendered":"In depth: Pop-up street food"},"content":{"rendered":"<p>Idealistic chefs and caterers settle into a spot, set up their wares and are gone a short time later, leaving behind only the sweet smell of Italian tomatoes or authentic Texas barbecue and a few customers gathered hopefully around the empty spot, wanting more.<\/p>\n<p>Restaurants come and go. That\u2019s the nature of the hospitality industry, and nowhere is that statement more prevalent than Cardiff\u2019s pop-up restaurant scene.<\/p>\n<h2>A GROWING TREND<\/h2>\n<div id=\"attachment_25713\" class=\"wp-caption alignleft\" style=\"width: 480px\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-25713\" alt=\"The Drunken Sailor's banana waffle. Harris takes the traditionally American breakfast food, beefs it up with unusual combinations and sells the result as a gourmet experiment.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602-480x309.png\" width=\"480\" height=\"309\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-medium wp-image-25713\" alt=\"The Drunken Sailor's banana waffle. Harris takes the traditionally American breakfast food, beefs it up with unusual combinations and sells the result as a gourmet experiment.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602-480x309.png\" width=\"480\" height=\"309\" \/><\/noscript> The Drunken Sailor&#8217;s banana waffle. Harris takes the traditionally American breakfast food, beefs it up with unusual combinations and sells the result as a gourmet experiment.<\/p><\/div>\n<p>This trend has skyrocketed in recent years. Pop-up restaurants can spring up anywhere from a stall outside St David\u2019s to a bricks-and-mortar kitchen, and can stay in one place for a month to as little as an afternoon. They can be part of a much larger event, such as the Bratwurst Kitchen that is incorporated into the Cardiff Christmas Market each year, or they can be very independent, such as the upcoming waffle-shop The Drunken Sailor. But how successful is this temporary business model?<\/p>\n<p>\u201cIt all depends on how you define success\u201d says Jordan Harris, entrepreneur and the brains behind the Drunken Sailor. \u201cIn my opinion success isn&#8217;t necessarily about making the big bucks; it&#8217;s becoming a part of the community. It&#8217;s about utilising the wealth of produce that is right here on our doorstep, interacting with your food and the people who cook it or produce it. For me, I won&#8217;t class Drunken Sailor a success unless I bring a smile to someone&#8217;s face as they stuff it with a waffle.\u201d<\/p>\n<h2>A FREE TRIAL<\/h2>\n<div id=\"attachment_25725\" class=\"wp-caption alignleft\" style=\"width: 480px\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-25725\" alt=\"The staff at the Brulee Bar torch their wares in front of a lucky Alt.Cardiff reporter!\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/IMAG0765-480x287.jpg\" width=\"480\" height=\"287\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-medium wp-image-25725\" alt=\"The staff at the Brulee Bar torch their wares in front of a lucky Alt.Cardiff reporter!\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/IMAG0765-480x287.jpg\" width=\"480\" height=\"287\" \/><\/noscript> The staff at the Brulee Bar torch their wares in front of a lucky Alt.Cardiff reporter!To consider success in such terms is a refreshing change of pace, but this seems like a remarkably idealistic standpoint in an era in which so many restaurants are struggling to turn a profit. Simon Thomas, of gourmet sausage pop-up Haute Dogs, looks at pop-ups as a path to something greater.<\/p><\/div>\n<p>\u201cThe whole pop-up concept is gaining traction now,\u201d says Thomas. \u201cIt\u2019s now a viable route to market for start-ups.\u201d<\/p>\n<p>\u201cI would say that the pop-up concept is just as expensive to run as setting up a full on bricks and mortar business\u201d adds Matt \u201cthe Hat\u201d Lawton of Dirty Bird, a new speciality chicken pop-up and part of the team behind the Depot\u2019s month-long new event, Street Food Feast. \u201cThe one thing it does do is give you the freedom to trial ideas and concepts without being locked into a long lease and we have used this freedom to launch brands and test concepts, which in turn have brought us success.\u201d<\/p>\n<p>The idea of the pop-up as a limited trial, simultaneously \u201croad testing\u201d a business as well as making audiences aware of it, has merit. But the shadow of the economic crisis often continues to put off prospective entrepreneurs.<\/p>\n<p>\u201cIn the current economic climate, it is incredibly hard for someone to enter into the culinary industry\u201d, Harris agrees. \u201cThe people who own pop-ups may also not be able to take an immediate plunge straight into owning a restaurant and quit their current job. Pop-ups are the perfect foot in the door.\u201d<\/p>\n<p>\u201cThe pop up arrangement offers a relatively risk free opportunity for entrepreneurs to road test concepts and ideas, which is important in depressed markets\u201d says Thomas.<\/p>\n<h2>A SOCIAL STORY<\/h2>\n<div id=\"attachment_25710\" class=\"wp-caption alignleft\" style=\"width: 467px\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-25710\" alt=\"Customers dig in at the Depot. The low lighting and art installations make for an ethereal setting.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/sfc-467x312.jpg\" width=\"467\" height=\"312\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-medium wp-image-25710\" alt=\"Customers dig in at the Depot. The low lighting and art installations make for an ethereal setting.\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/sfc-467x312.jpg\" width=\"467\" height=\"312\" \/><\/noscript> Customers dig in at the Depot. The low lighting and art installations make for an ethereal setting.<\/p><\/div>\n<h2>\u00a0<\/h2>\n<p>A big factor in ensuring pop-ups will be sticking around is to have people willing to order to get a business off the ground, despite the \u201cdepressed market\u201d of the hospitality industry. But pop-ups first need to draw some footfall away from their competitors: the high street chains, other vendors and established bricks-and-mortar restaurants. Like most of industries, it runs the danger of becoming a battle of competitors, with big business in one corner and the start-ups in the other. How do the entrepreneurs see this side of pop-ups?<\/p>\n<p>\u201cI don\u2019t see it as competition so much\u201d says Thomas. \u201cThese pop up temporary projects are just offering diners and clubbers an alternative to the main stream proposition.\u201d<\/p>\n<p>\u201cCustomers like the social story of being the first to experience something, or being part of something special\u201d adds Lawton. \u201cThis concept, the pop-up, give them that story. Going to the high street for dinner is not exciting full stop.\u201d<\/p>\n<p>The low-lit hipster hangout The Depot certainly delivers on that story. Artfully decorated and buried in Cardiff\u2019s industrial district, Street Food Cardiff offers delights such as nachos topped with slow-cooked steak and the Brulee Bar torching their product in front of hungry punters, it\u2019s delightfully original and genuinely exciting.<\/p>\n<p>The hospitality industry is the same as any other \u2013 it thrives on innovation, and as long consumers are being given access to new foods in exciting new ways, innovation remains. As long as those idealistic chefs keep materialising where we least expect them, the pop-up looks likely continue to thrive in Cardiff.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Street Food Cardiff celebrates pop-up food all December, we question whether pop-up restaurants are really here to stay.<\/p>\n","protected":false},"author":252,"featured_media":25713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[4415,364,381,4417,930],"coauthors":[],"class_list":["post-25680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-dirty-bird","tag-pop-up","tag-street-food-cardiff","tag-the-depot","tag-waffles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In depth: Pop-up street food - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In depth: Pop-up street food - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"As Street Food Cardiff celebrates pop-up food all December, we question whether pop-up restaurants are really here to stay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-12T11:28:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"altcardiff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"altcardiff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/\",\"name\":\"In depth: Pop-up street food - alt.cardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png\",\"datePublished\":\"2014-12-12T11:28:49+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514\"},\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png\",\"width\":600,\"height\":387,\"caption\":\"The Drunken Sailor's banana waffle. Harris takes the traditionally American breakfast food, beefs it up with unusual combinations and sells the result as a gourmet experiment.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In depth: Pop-up street food\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\u2019s offbeat and in Cardiff then it\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514\",\"name\":\"altcardiff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/d295ced5909e1cd2084071dd52ea472d\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g\",\"caption\":\"altcardiff\"},\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/altcardiff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In depth: Pop-up street food - alt.cardiff","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/","og_locale":"en_GB","og_type":"article","og_title":"In depth: Pop-up street food - alt.cardiff","og_description":"As Street Food Cardiff celebrates pop-up food all December, we question whether pop-up restaurants are really here to stay.","og_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/","og_site_name":"alt.cardiff","article_published_time":"2014-12-12T11:28:49+00:00","og_image":[{"width":600,"height":387,"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png","type":"image\/png"}],"author":"altcardiff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"altcardiff","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/","name":"In depth: Pop-up street food - alt.cardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png","datePublished":"2014-12-12T11:28:49+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514"},"breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2014\/12\/img_5602.png","width":600,"height":387,"caption":"The Drunken Sailor's banana waffle. Harris takes the traditionally American breakfast food, beefs it up with unusual combinations and sells the result as a gourmet experiment."},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2014\/12\/12\/in-depth-cardiffs-pop-up-street-food-trend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/"},{"@type":"ListItem","position":2,"name":"In depth: Pop-up street food"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/","name":"alt.cardiff","description":"If it\u2019s offbeat and in Cardiff then it\u2019s online here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/de310c54cac78ee98ab979d1d9838514","name":"altcardiff","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/d295ced5909e1cd2084071dd52ea472d","url":"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84e0cb6c2b18bbfe2da6836cc1fa9e96c118088b9422dde2800dc39891b846ed?s=96&d=mm&r=g","caption":"altcardiff"},"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/altcardiff\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/25680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/users\/252"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/comments?post=25680"}],"version-history":[{"count":0,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/25680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media\/25713"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media?parent=25680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/categories?post=25680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/tags?post=25680"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/coauthors?post=25680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}