{"id":27901,"date":"2015-11-16T14:48:55","date_gmt":"2015-11-16T14:48:55","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=27901"},"modified":"2015-11-16T14:48:55","modified_gmt":"2015-11-16T14:48:55","slug":"cardiff-character-stephanie-roderick","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/11\/16\/cardiff-character-stephanie-roderick\/","title":{"rendered":"Cardiff Character: Stephanie Roderick"},"content":{"rendered":"

With a plethora of quirky cafes and stylish outlets, Cardiff’s independent sector provides stores that are\u00a0a little different from the usual high street chains. Fashion boutique Renate<\/a> is one of them. Filled with luxury garments sourced from across the world Renate<\/a>\u00a0offers a unique shopping experience,\u00a0and young entrepreneur, Stephanie Roderick, is the woman behind it all.<\/p>\n

Aged 25 and having just graduated from London Metropolitan University<\/a>, Stephanie Roderick saw a gap in the market for a women\u2019s fashion boutique in Cardiff. From here Renate<\/a> was born, and as the store approaches its first birthday, she reflects on the challenges and triumphs of being a young entrepreneur.<\/p>\n

\"Stephanie

\u201cIt\u2019s been a rollercoaster of emotions,\u201d says Stephanie. \u201cAs you can imagine Renate is like my baby. I jumped in at the deep end but it\u2019s been great!\u201d<\/p>\n

Fresh from a personal training session, Stephanie preps the store for the day ahead. A large white space filled with detailed jewels and luxury clothing it embodies urban-chic and is inspired by\u00a0her time studying in London.<\/p>\n

\u201cMy degree really inspired me to open the store,\u201d she says. \u201cThere\u2019s very little like this in Cardiff. I wanted a big challenge for my first year out of university, so I thought \u2018I\u2019m only 25, I\u2019ve got nothing to lose, let\u2019s go for it\u2019!\u201d<\/p>\n

\"Renate

Passion for fashion<\/strong><\/h2>\n

Despite having a huge passion for fashion \u2013 with Vivienne Westwood and Stella McCartney being her personal icons \u2013 Stephanie\u2019s career path was not always clear. It wasn\u2019t until she studied a Business Diploma at Gower College<\/a> that she found her \u201ccreative flair\u201d.\u00a0<\/em><\/p>\n

In 2011 she moved to London\u00a0to study fashion marketing and management. Her joint-honours degree and an internship at NOAH Advertising<\/a> allowed her to develop the “fundamental skills\u201d to open her own business.<\/p>\n

Stephanie explains: \u201cInterning really helped me gain a good understanding of advertising and events, which I think is my strong point. We have in-store events and I really enjoy them. There\u2019s [one] coming up to celebrate our first birthday. We\u2019ll have cocktails, music and, most importantly, a good conversation!\u201d<\/p>\n

\"Fashion

Home is where the heart is<\/strong><\/h2>\n

However, while she loved the hustle and bustle of London, Stephanie missed her tight-knit family and friends back home in Swansea. Living away made her thankful for the little things in life, such as being able to pop to the supermarket or visit her grandfather for tea.<\/p>\n

\u201cLondon is very vibrant, but it\u2019s lonely,\u201d Stephanie says. \u201cIt made me realise how lucky I am to have such amazing friends and family. I loved living there, but I don\u2019t think I could leave home again.\u201d<\/p>\n

After graduating in July 2014, Stephanie returned to Wales and, after a whirlwind few months, Renate opened in November. The store provides Cardiff shoppers with personal shopping experiences, unique brands and, of course, events.<\/p>\n

“Renate has shaped who I am today.\u00a0I’ve grown as a person.”<\/em><\/strong><\/p><\/blockquote>\n

As Renate approaches its first birthday, Stephanie is excited to see what the next year will bring. Having watched the business grow, she is now ready to turn her attention to Renate\u2019s online market.<\/p>\n

And business aside \u2013 she\u2019s getting married. \u201cI\u2019m getting married in Rome next year,\u201d she says with a smile. \u201cAnd I\u2019m really excited!\u201d<\/p>\n

Check out Renate online<\/a> or in store at the Morgan Arcade<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The young entrepreneur talks fashion, family and her first year in business<\/p>\n","protected":false},"author":301,"featured_media":27915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18,10],"tags":[150,264,622,1251,4898,1557],"coauthors":[],"class_list":["post-27901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-uncategorized","tag-business","tag-culture-2","tag-fashion","tag-morgan-arcade","tag-renate","tag-shopping"],"yoast_head":"\nCardiff Character: Stephanie Roderick - alt.cardiff<\/title>\n<meta name=\"description\" content=\"Stephanie Roderick, owner of Renate in Morgan Arcade, talks about her first year as a fashion entrepreneur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/11\/16\/cardiff-character-stephanie-roderick\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardiff Character: Stephanie Roderick - 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