{"id":29472,"date":"2015-12-01T10:55:25","date_gmt":"2015-12-01T10:55:25","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=29472"},"modified":"2015-12-01T10:55:25","modified_gmt":"2015-12-01T10:55:25","slug":"final-whistle-to-be-blown-on-millennium-stadium","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/","title":{"rendered":"Final whistle blown on stadium"},"content":{"rendered":"<p>Last Thursday, the <a href=\"http:\/\/www.millenniumstadium.com\/\">Millennium Stadium <\/a>sign, which has welcomed rugby fans to <a href=\"http:\/\/www.visitcardiff.com\/\">Cardiff<\/a> for the last 15 years, was taken down ready for the rugby ground\u2019s rebirth as the <a href=\"http:\/\/www.walesonline.co.uk\/sport\/rugby\/rugby-news\/millennium-stadium-renamed-principality-stadium-10010999\">Principality Stadium <\/a>next January.<\/p>\n<div id=\"attachment_29531\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/MillenniumStadium-sign-480-x-200.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-29531 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/MillenniumStadium-sign-480-x-200-480x200.jpg\" alt=\"26.11.15 - WRU - The Millennium Stadium sign is taken down ahead of the stadium renaming to Principality Stadium in January 2016.\" width=\"480\" height=\"200\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-29531 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/MillenniumStadium-sign-480-x-200-480x200.jpg\" alt=\"26.11.15 - WRU - The Millennium Stadium sign is taken down ahead of the stadium renaming to Principality Stadium in January 2016.\" width=\"480\" height=\"200\" \/><\/noscript><\/a> The Millennium Stadium&#8217;s iconic sign being taken down after 15 years of welcoming rugby fans to Cardiff<\/p><\/div>\n<p>The <a href=\"http:\/\/www.wru.co.uk\/\">Welsh Rugby Union <\/a>has partnered with the Cardiff-based building society in a 10-year, multi-million pound naming rights deal, which will bring increased investment into the community game across Wales.<\/p>\n<div id=\"attachment_29530\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Millennium_Stadium_at_dusk-480-x-200.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-29530 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Millennium_Stadium_at_dusk-480-x-200-480x200.jpg\" alt=\"Millennium_Stadium_at_dusk 480 x 200\" width=\"480\" height=\"200\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-29530 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Millennium_Stadium_at_dusk-480-x-200-480x200.jpg\" alt=\"Millennium_Stadium_at_dusk 480 x 200\" width=\"480\" height=\"200\" \/><\/noscript><\/a> The sun is setting over one of the world&#8217;s best-loved stadiums ahead of its rebrand<\/p><\/div>\n<p>Group sales and marketing manager of the WRU, <a href=\"http:\/\/www.wru.co.uk\/eng\/thewru\/structure\/craig_maxwell.php\">Craig Maxwell <\/a>explains: \u201c<a href=\"http:\/\/www.principality.co.uk\/\">Principality<\/a> wanted a marketing tool which was very Welsh, but travelled, and there\u2019s nothing better than the Millennium Stadium.\u201d<\/p>\n<div id=\"attachment_29533\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-29533 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200-480x200.jpg\" alt=\"Principality 2 480 x 200\" width=\"480\" height=\"200\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-29533 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200-480x200.jpg\" alt=\"Principality 2 480 x 200\" width=\"480\" height=\"200\" \/><\/noscript><\/a> Principality Building Society are dedicated to providing employment in Wales and investing in the national sport<\/p><\/div>\n<p>He reassures fans that the way the ground looks, feels and reacts will not change, and hopes spectators will continue to enjoy the experience provided by one of the world\u2019s best-loved stadiums.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rugby ground is tackling its rebrand as the Principality Stadium<\/p>\n","protected":false},"author":329,"featured_media":29533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[36],"tags":[5194,5195,20,5196,5197,2091,5198,5199,5200,702,5201,5202,2588,184,5203,5204,342,156,5205,5206,1182,5207,2860,5208,2387],"coauthors":[],"class_list":["post-29472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-logo","tag-brand","tag-building-society","tag-community","tag-craig-maxwell","tag-fans","tag-game","tag-investment","tag-january","tag-marketing","tag-millennium-stadium","tag-multi-million","tag-naming-rights","tag-principality","tag-principality-stadium","tag-rebirth","tag-rebrand","tag-rugby","tag-sales","tag-sign","tag-spectators","tag-stadium","tag-tacking","tag-welsh-rugby-union","tag-whistle","tag-wru"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Final whistle blown on stadium - alt.cardiff<\/title>\n<meta name=\"description\" content=\"The Millennium Stadium is tackling its rebrand as the Principality Stadium. The new name will become official from January 22, 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Final whistle blown on stadium - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"The Millennium Stadium is tackling its rebrand as the Principality Stadium. The new name will become official from January 22, 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-01T10:55:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Phillips\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Phillips\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/\",\"name\":\"Final whistle blown on stadium - alt.cardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg\",\"datePublished\":\"2015-12-01T10:55:25+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/a7d2e9b2f136ce1a9f7f7e501335d0ab\"},\"description\":\"The Millennium Stadium is tackling its rebrand as the Principality Stadium. The new name will become official from January 22, 2016.\",\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg\",\"width\":480,\"height\":200,\"caption\":\"Principality and the WRU unveil partnership\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Final whistle blown on stadium\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\u2019s offbeat and in Cardiff then it\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/a7d2e9b2f136ce1a9f7f7e501335d0ab\",\"name\":\"Jessica Phillips\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/493aca920dd12cd0da54f6aa26a2729e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2d21e9a7a4bbb28102cd28f07e5cbe6baef825cc6471830625dd557314f00de2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2d21e9a7a4bbb28102cd28f07e5cbe6baef825cc6471830625dd557314f00de2?s=96&d=mm&r=g\",\"caption\":\"Jessica Phillips\"},\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/phillipsj\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Final whistle blown on stadium - alt.cardiff","description":"The Millennium Stadium is tackling its rebrand as the Principality Stadium. The new name will become official from January 22, 2016.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/","og_locale":"en_GB","og_type":"article","og_title":"Final whistle blown on stadium - alt.cardiff","og_description":"The Millennium Stadium is tackling its rebrand as the Principality Stadium. The new name will become official from January 22, 2016.","og_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/","og_site_name":"alt.cardiff","article_published_time":"2015-12-01T10:55:25+00:00","og_image":[{"width":480,"height":200,"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg","type":"image\/jpeg"}],"author":"Jessica Phillips","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jessica Phillips","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/","name":"Final whistle blown on stadium - alt.cardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg","datePublished":"2015-12-01T10:55:25+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/a7d2e9b2f136ce1a9f7f7e501335d0ab"},"description":"The Millennium Stadium is tackling its rebrand as the Principality Stadium. The new name will become official from January 22, 2016.","breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2015\/11\/Principality-2-480-x-200.jpg","width":480,"height":200,"caption":"Principality and the WRU unveil partnership"},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2015\/12\/01\/final-whistle-to-be-blown-on-millennium-stadium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/"},{"@type":"ListItem","position":2,"name":"Final whistle blown on stadium"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/","name":"alt.cardiff","description":"If it\u2019s offbeat and in Cardiff then it\u2019s online here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/a7d2e9b2f136ce1a9f7f7e501335d0ab","name":"Jessica Phillips","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/493aca920dd12cd0da54f6aa26a2729e","url":"https:\/\/secure.gravatar.com\/avatar\/2d21e9a7a4bbb28102cd28f07e5cbe6baef825cc6471830625dd557314f00de2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d21e9a7a4bbb28102cd28f07e5cbe6baef825cc6471830625dd557314f00de2?s=96&d=mm&r=g","caption":"Jessica Phillips"},"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/phillipsj\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/29472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/users\/329"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/comments?post=29472"}],"version-history":[{"count":0,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/29472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media\/29533"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media?parent=29472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/categories?post=29472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/tags?post=29472"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/coauthors?post=29472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}