{"id":31807,"date":"2016-10-26T14:12:32","date_gmt":"2016-10-26T14:12:32","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=31807"},"modified":"2016-10-26T14:12:32","modified_gmt":"2016-10-26T14:12:32","slug":"advocates-of-gender-equality-in-music","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2016\/10\/26\/advocates-of-gender-equality-in-music\/","title":{"rendered":"Advocates of gender equality in music"},"content":{"rendered":"

In an industry inundated with male musicians, an event management company in South Wales is striving to make a difference. Otter Wales<\/a> is a promotional firm formed with the sole objective of boosting gender equality in the music scene.<\/p>\n

Otter Wales hosts events fronted by female singers. Says director Zac Nonely, “Otter Wales came about in my\u00a0third year\u00a0at university. I read an article\u00a0online from Vice and a statistic stated that 89% of the music industry was male dominated. I was shocked and wanted to do something about this.”<\/p>\n

\"Its

And that’s how ‘Girl’ was born. Girl was a one-day event first held in Cardiff in April. It showcased\u00a0local female musicians, all girl bands and female fronted acts.\u00a0Otter Wales was then encouraged to continue promoting female music acts after the\u00a0massive turnout\u00a0at the first event. “We had a great response to the\u00a0event in April, it almost sold out. We had a lot of good feedback and people said they really enjoyed themselves,”\u00a0explains Zac enthusiastically.<\/p>\n

Based on the success of this first event, ‘Summer Sessions’ took place in October. The aim of this second event was to showcase female talent, but this time\u00a0via live informal music sessions. The sessions were held in back\u00a0yards and all\u00a0the performances\u00a0were recorded and uploaded online to create awareness about female star quality.<\/p>\n

Summer Sessions will be followed by ‘Winter Warmers’, a gig which is next on the cards for Otter Wales. Another ‘Girl’ session\u00a0is also in\u00a0the planning stage and will be\u00a0hosted in February 2017 at Cardiff\u2019s Moon Club<\/a>.<\/p>\n

\"Unplugged:

\u201cOur next dream is to have branded T-shirts we can wear on event and shooting days to look like a proper crew. It’s all coming up in quick, exciting steps to be honest,\u201dquips Otter Wales producer Ethan John.<\/p>\n

According to the Association of Independent Music <\/a>(AIM), despite notable female successes in the music industry, there is still a long way to go before reaching gender equality. Sixty-one percent of those working in the music industry are male.<\/p>\n","protected":false},"excerpt":{"rendered":"

Raising awareness about the gender gap in the music industry, act after female act<\/p>\n","protected":false},"author":318,"featured_media":32023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[5505,5506,376,72,675],"coauthors":[],"class_list":["post-31807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-female-voices","tag-gender-equality","tag-live-music","tag-local","tag-performance"],"yoast_head":"\nAdvocates of gender equality in music - alt.cardiff<\/title>\n<meta name=\"description\" content=\"Raising awareness about the gender gap in the music industry, act after female act\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2016\/10\/26\/advocates-of-gender-equality-in-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advocates of gender equality in music - 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