{"id":34754,"date":"2016-12-04T18:36:22","date_gmt":"2016-12-04T18:36:22","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=34754"},"modified":"2016-12-04T18:36:22","modified_gmt":"2016-12-04T18:36:22","slug":"in-depth-indoor-indie-expansion","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2016\/12\/04\/in-depth-indoor-indie-expansion\/","title":{"rendered":"In depth: Indoor indie expansion"},"content":{"rendered":"<p><strong>Stalls have been brought up by<\/strong><strong>\u00a0two of our city\u2019s most treasured indies who are setting up shop in Cardiff\u2019s central marketplace<\/strong><\/p>\n<p>It\u2019s 8am and the doors have opened; service is in full swing. Voices shout this way and that, only to be drowned out by the rustling of hurried footsteps. The booming echoes of traders can be heard as they begin to display their wares just before the early birds flock inside.<\/p>\n<p><iframe class=\"zeen-lazy-load-base zeen-lazy-load\"><\/iframe><noscript><iframe><\/iframe><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p>This impressive Victorian structure was once a farmer\u2019s market and is about to get a modern day makeover with a twist that aims to bring its history full circle.<\/p>\n<p>Some of the city\u2019s most beloved independents, <a href=\"http:\/\/milgicardiff.com\" target=\"_blank\" rel=\"noopener noreferrer\">Milgi <\/a>and <a href=\"https:\/\/penylanpantry.com\" target=\"_blank\" rel=\"noopener noreferrer\">Penylan Pantry,<\/a> are venturing off into Cardiff\u2019s city centre hoping to offer more than just the regular chain options. These food establishments have their sights set on the market for their new business ventures.<\/p>\n<p>Penylan Pantry, on Kimberly Road, is a corner-shop-cum-deli-counter, which aims to celebrate home grown British produce. It was the owners love of food that drove the pantry to gain significant success. Melissa and Jo&#8217;s larder filled with flavoursome goods from around the British Isles it already teased taste buds with its pop-up-shop at <a href=\"https:\/\/www.facebook.com\/events\/1068457649919925\" target=\"_blank\" rel=\"noopener noreferrer\">29 Park Place<\/a> in early November. And now, the pantry is about to sink its teeth into some city centre action.\u00a0 The <a href=\"https:\/\/twitter.com\/cheesepantry\" target=\"_blank\" rel=\"noopener noreferrer\">Cheese Pantry <\/a>opened its doors inside the market on the 26 November to a warm welcome.<\/p>\n<p>\u201cIt was a good first week; an excellent one,\u201d Melissa chirped away merrily, while busily serving customers. People from a variety of cultures and backgrounds flocked to the pantry\u2019s counter to get a whiff of the tasty exclusives that are on offer.<\/p>\n<blockquote><p><iframe class=\"zeen-lazy-load-base zeen-lazy-load\"><\/iframe><noscript><iframe><\/iframe><\/noscript><br \/>\n\u201cEveryone has been so welcoming,\u201d Melissa smiled on. \u201cThe other traders have been pleasant and friendly.\u201d<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.facebook.com\/Luvely-bubbly-276898822696916\/?hc_ref=SEARCH&amp;fref=nf\" target=\"_blank\" rel=\"noopener noreferrer\">Luvely bubbly<\/a>\u00a0has only been in the market for three months. And, it&#8217;s owner Julie Alford thinks\u00a0the opening of the Cheese Pantry will add a much needed modern mix.<\/p>\n<h2><strong>Succulent Street food<\/strong><\/h2>\n<p>Milgi will also intensify this indie atmosphere. A city road favourite for the past ten years, Milgi is a haven of plant based foods. Specialising in vegan and vegetarian cuisine it will opt for a slightly different tact and head down the street food sector.<\/p>\n<div id=\"attachment_34801\" class=\"wp-caption aligncenter\" style=\"width: 416px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2016\/12\/plantbased.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-34801 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2016\/12\/plantbased-416x312.jpg\" alt=\"plantbased\" width=\"416\" height=\"312\" \/><p class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-34801 size-medium\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2016\/12\/plantbased-416x312.jpg\" alt=\"plantbased\" width=\"416\" height=\"312\" \/><\/noscript><\/a> Just one of Milgi&#8217;s delectable delights<\/p><\/div>\n<p>Cardiff\u2019s street food trend started out in 2014 when the<a href=\"http:\/\/www.streetfoodcircus.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\"> Street Food Circus<\/a> launched into action with just four determined traders.<\/p>\n<p>Since then, the number of traders at the Street Food Circus has nearly quadrupled with Milgi being one of them. In August, customers were welcomed into one of their unusual sky yurts where they tucked into three sumptuous courses.<\/p>\n<p>This market stall, however, is aimed at those workers on the go.<\/p>\n<blockquote><p>\u201cIt\u2019s fast food in the city centre, but it\u2019s healthy,\u201d Milgi\u2019s owner,\u00a0Becky Kelly, explained.<\/p><\/blockquote>\n<p>Their demographic is a simple one: anyone interested in plant based food. \u201cOur cliental vary from retired teachers to supermodels,\u201d Becky chuckled.<\/p>\n<h2><strong>It\u2019s the indie effect<\/strong><\/h2>\n<p>In recent years there has been a growing consumer thirst for independents across the UK high street. Joe Schuppler, founder and editor of<a href=\"http:\/\/independent-birmingham.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\"> Independent Birmingham<\/a>, says: \u201cI think people have become disillusioned with the generic high street brands and yearn for something special, something different and unique that differentiates their city from others.\u201d<\/p>\n<p>Melissa is determined to be that something special. \u201cOften tourists don\u2019t see us independents, because we are situated outside of the city centre.\u201d Inside the market, overheads and rent is cheaper so it gives\u00a0those character driven independents the opportunity to succeed in the city centre.<\/p>\n<p>Additionally, a report from the Office For National Statistics (ONS) suggests that things are looking good for these local business tycoons, as the grocery market now accounts for 53 pence of every pound spent in all retail sales. This is good news for Penylan\u2019s cheesy hotbed and Milgi\u2019s menagerie of goods.<\/p>\n<p>Currently, 29% of the UK\u2019s purchases are made up of \u201cintelligent impulsives,\u201d (customers who impulse by, but do so selectively). And, in the run up to Christmas this is surely the icing on the cake for market traders.<\/p>\n<p>This festive season the Cheese Pantry are compiling together bespoke hampers. But, they are already looking\u00a0towards the new year. \u201cWe are going to introduce wholesale cards,\u201d Melissa exclaimed excitedly.<\/p>\n<p>The wholesale card will allow\u00a0chefs from independent restaurants to taste what they\u2019re buying and give them back some control. She says, that cheese is a living product and it\u2019s forever changing so its important it&#8217;s are sampled.<\/p>\n<p>Milgi, however, has a slightly different approach to 2017:<\/p>\n<blockquote><p>\u201cThis is our future, our current future,\u201d Becky laughed. \u201cI think we will settle in here for a bit first.\u201d<\/p><\/blockquote>\n<p>It\u2019s 5:30pm and the market holders are about to shut up shop for the day. While the manic hustle and bustle has died down there\u2019s a still a scrambling for some last minute purchases before the shutters close.<\/p>\n<p>And, if that doesn\u2019t have you convinced then take a walk through the market itself:<\/p>\n<p><iframe class=\"zeen-lazy-load-base zeen-lazy-load\"><\/iframe><noscript><iframe><\/iframe><\/noscript><\/p>\n<p><strong>Related Articles:\u00a0<\/strong><\/p>\n<p>We certainly love supporting our independents here at Alt: <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/food\/first-birthday-for-cardiffs-only-vegan-restaurant\">Anna Loka<\/a>, <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/food\/danishbakerygivescardiffnewflavour\">Brod<\/a>\u00a0as well as the market itself: <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/food\/turmeric-the-spice-of-life\">Tumeric\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s an independent invasion, but of the good kind for Cardiff&#8217;s central market<\/p>\n","protected":false},"author":291,"featured_media":34815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[21,162],"tags":[203,1085,3588,5778,5779,5780,5781,5782,5783,2037],"coauthors":[],"class_list":["post-34754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-food-home","tag-cardiff","tag-cardiff-market","tag-cheese","tag-cheese-pantry","tag-independents","tag-indies","tag-milgi-market","tag-penylan-pantry","tag-plant-based-food","tag-street-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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