{"id":4392,"date":"2011-11-10T23:32:19","date_gmt":"2011-11-10T23:32:19","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=4392"},"modified":"2011-11-10T23:32:19","modified_gmt":"2011-11-10T23:32:19","slug":"cardiff-character-john-rostron","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/11\/10\/cardiff-character-john-rostron\/","title":{"rendered":"Cardiff Character: John Rostron"},"content":{"rendered":"<p>\u00a0<span class=\"Apple-style-span\" style=\"color: #000000;font-size: 22px;line-height: 32px\">The godfather of\u00a0S\u0175n talks expansion and plans for the future<\/span><\/p>\n<div id=\"attachment_4394\" class=\"wp-caption alignright\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/altcardiff_interview_johnrostron_2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4394\" title=\"altcardiff_interview_johnrostron_2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/altcardiff_interview_johnrostron_2.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/altcardiff_interview_johnrostron_2.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/altcardiff_interview_johnrostron_2-300x138.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-4394\" title=\"altcardiff_interview_johnrostron_2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/altcardiff_interview_johnrostron_2.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/altcardiff_interview_johnrostron_2.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/altcardiff_interview_johnrostron_2-300x138.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a><p class=\"wp-caption-text\">John Rostron outside Clwb Ifor Bach, one of Cardiff&#039;s most famous music venues<\/p><\/div>\n<p>St Mary\u2019s Street is deserted; typical Cardiff weather has driven everyone away, and darkness is silently ebbing into a sky already showing signs of succumbing to winter.\u00a0<\/p>\n<p>Just three weeks earlier the city\u2019s streets were humming, a muffled din streaming conspicuously from the windows of pubs and clubs. For four days, excited revelers ran around Cardiff with an intricate map of their own creation. S\u0175n had descended, for its fifth, and arguably most successful, year.\u00a0<\/p>\n<p>John Rostron, the man behind it all, has only just recovered. \u201cIt took me about a week &#8211; I was exhausted,\u201d he grins.<\/p>\n<p>The first thing you notice about John is his enthusiasm; that, and his distinctly un-Welsh accent. The 39-year-old from moved from Derby to attend college in Cardiff over 20 years ago, and has called the city home ever since.\u00a0Dabbling in journalism, John had always been involved in music and after putting on a few bands fell into concert promoting.\u00a0<\/p>\n<p>Starting <a title=\"Swn Festival website\" href=\"http:\/\/www.swnfest.com\" target=\"_blank\" rel=\"noopener noreferrer\">S\u0175n Festival<\/a> with friend and DJ Huw Stephens in 2007, John promotes concerts in and around Cardiff and South Wales under the banner <a title=\"Website for Swn Presents\" href=\"http:\/\/www.swnpresents.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">S\u0175n\u00a0Presents<\/a>.\u00a0<\/p>\n<p><strong>A house of cards\u00a0<\/strong><\/p>\n<p>It speaks volumes that this is the first year John is sure Swn will happen again,\u00a0 \u201cWe\u2019ve always thought the event has been good, and its got better, but we don\u2019t know what we\u2019ll be doing or what I\u2019ll be doing.\u201d This lack of certainty might surprise S\u0175n veterans, considering the meteoric rise of the festival.<\/p>\n<p>Sipping a green tea, John, who lives with his wife in Riverside, goes through the immense challenges which organising and executing an event the size of S\u0175n can present. The process usually begins around January, when John and Huw meet to exchange notes on the bands they have in mind. Booking begins in April and May, and the build-up continues from then on he explains, \u201cYou build everything up like a house of cards, and there are a lot of cards in S\u0175n \u2013 180 bands, five or six people in each band, a thousand people, and you\u2019re worrying about all of them.\u00a0If one drummer quits or one singer gets sick, then it all falls down.\u201d \u00a0\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-4860\" title=\"johnrostron_interview_small\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/johnrostron_interview_small.jpg\" alt=\"\" width=\"230\" height=\"120\" \/><noscript><img decoding=\"async\" class=\"alignright size-full wp-image-4860\" title=\"johnrostron_interview_small\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/johnrostron_interview_small.jpg\" alt=\"\" width=\"230\" height=\"120\" \/><\/noscript><\/p>\n<p>Expansion was always in the forefront of John\u2019s mind, and this year an extra day was added. John dismisses the extra work in his\u00a0usual self-effacing manner, \u201cOnce your infrastructure is built, adding a day is easy.\u201d<\/p>\n<p>There is always room for improvement however, as John is quick to recognise. The use of paper wristbands this year was a mistake in his opinion, and the demand for some acts far outstripped the size of the venues used to house them. This is a constant worry, with music venues in Cardiff in a permanent state of peril.<\/p>\n<p><strong>Land of song<\/strong><\/p>\n<p>2011 saw John and Huw launch the inaugural <a title=\"website for the welsh music prize\" href=\"http:\/\/welshmusicprize.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Welsh Music Prize<\/a>, an idea conceived just three months prior to its realisation and funded completely by S\u0175n. Its success blew John away, \u201cThere was no money, no big hoo-ha, and it has made an impact. The bands have said that they\u2019ve benefitted, selling more records and gaining interest in their work.\u201d It has also given much deserved recognition to Welsh artists, John continues, \u201cThe interest has been international. If you go to someone and say, \u2018Here\u2019s 12 great records from Wales\u2019, that\u2019s a great way in to Welsh music.&#8221;<\/p>\n<p>As a stakeholder in the <a title=\"website for the welsh music foundation\" href=\"http:\/\/www.welshmusicfoundation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Welsh Music Foundation<\/a>, it is obvious that the work they do is close to John\u2019s heart. In areas like the Valleys, the WMF provides bands with the tools they need to take the next crucial step. \u201cThe Welsh government might have to build a rehearsal room, but by supporting it a band can meet, rehearse and go on to get gigs. Maybe by getting those gigs they get an income, get off the dole and it becomes their profession,\u201d he says passionately.<\/p>\n<p><strong>For the love of it<\/strong><\/p>\n<p>Most music promoters aren\u2019t as selective as John, who admits that his taste dictates 99 per cent of the bands he puts on. Valuing music over money, he would rather watch a band he loves and lose money, than promote a band he dislikes. \u201cIf I was looking for that I would be doing it differently. I wouldn\u2019t put on half the shows I do, because the shows I do don\u2019t really make money. I\u2019m better off putting on pop shows!\u201d<\/p>\n<p>Ensuring S\u0175n continues to excel is John\u2019s main priority, but he is quick to assert that the festival isn\u2019t the be all and end all. Intriguingly, John says he would love to expand further, \u201cMaybe in doing S\u0175n, we\u2019ll create another event which ticks some boxes of the other things we want to do.\u201d Watch this space, South Wales; John Rostron isn\u2019t finished just yet.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0The godfather of\u00a0S\u0175n talks expansion and plans for the future St Mary\u2019s Street is deserted; typical Cardiff weather has driven everyone away, and darkness is silently ebbing into a sky already showing signs of succumbing to winter.\u00a0 Just three weeks earlier the city\u2019s streets were humming, a muffled din streaming conspicuously from the windows of pubs and clubs. For four days, excited revelers ran around Cardiff with an intricate map of their own creation. S\u0175n had descended, for its fifth, [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":4860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18,10],"tags":[1016,1017,1018,530,1019,817,531],"coauthors":[],"class_list":["post-4392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-uncategorized","tag-huw-stephens","tag-john-rostron","tag-swn","tag-swn-festival","tag-swn-presents","tag-welsh-music-foundation","tag-welsh-music-prize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cardiff Character: John Rostron - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/11\/10\/cardiff-character-john-rostron\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardiff Character: John Rostron - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"\u00a0The godfather of\u00a0S\u0175n talks expansion and plans for the future St Mary\u2019s Street is deserted; typical Cardiff weather has driven everyone away, and darkness is silently ebbing into a sky already showing signs of succumbing to winter.\u00a0 Just three weeks earlier the city\u2019s streets were humming, a muffled din streaming conspicuously from the windows of pubs and clubs. 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