{"id":4792,"date":"2011-11-11T10:19:16","date_gmt":"2011-11-11T10:19:16","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=4792"},"modified":"2011-11-11T10:19:16","modified_gmt":"2011-11-11T10:19:16","slug":"cardiff-character-neil-patel","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/11\/11\/cardiff-character-neil-patel\/","title":{"rendered":"Cardiff Character: Neil Patel"},"content":{"rendered":"<h2>\u00a0We find out the secrets to his success and what lies in store for the future<\/h2>\n<div id=\"attachment_4793\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_NeilPatelcounter_Big_LD.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4793 \" title=\"FoodInterview_5_NeilPatelcounter_Big_LD\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_NeilPatelcounter_Big_LD.jpg\" alt=\"Neil Patel\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_NeilPatelcounter_Big_LD.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_NeilPatelcounter_Big_LD-300x138.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-4793 \" title=\"FoodInterview_5_NeilPatelcounter_Big_LD\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_NeilPatelcounter_Big_LD.jpg\" alt=\"Neil Patel\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_NeilPatelcounter_Big_LD.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_NeilPatelcounter_Big_LD-300x138.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a><p class=\"wp-caption-text\">Neil Patel behind the counter in his Grangetown restaurant<\/p><\/div>\n<p>There are few restaurants in Cardiff that can claim they have customers who fly over from Paris especially to dine with them. But then, Grangetown\u2019s Vegetarian Food Studio is not like most restaurants. The family-run Indian eatery has defied the recession, expanding to capacity while other restaurants have been forced to close their doors for good, and has done so without serving meat or alcohol, or compromising on their generously low prices.<\/p>\n<p>Neil Patel is the creative brains behind this thriving business. \u201cWhen I started off I wasn\u2019t expecting it to be so big,\u201d the head chef explains. \u201cIt was just a small thing and then it gradually picked up.\u201d Born in Grangetown in 1981, Neil\u2019s passion for cooking was ignited as a child, helping his grandmother prepare food for the people of the local community working to build the Hindu temple in Mardy Street. \u201cThe next thing, he picked it up,\u201d says Neil\u2019s father, Jim Patel. \u201cHe picked up cooking from there. My mum trained him.\u201d<\/p>\n<p>After graduating from university in Birmingham with a first class degree, Neil was determined to open his own restaurant back in his home town. In 2004, with the help of his family, along with money he had saved from selling his homemade samosas and pakoras to local shops in Birmingham during his student days, the Vegetarian Food Studio was born.<\/p>\n<p>Today, almost 8 years on, the restaurant is a thriving part of the Grangetown community. With handfuls of notable accolades to its name, rave reviews in national media and customers travelling from as far as Edinburgh and Paris to sample the food, it\u2019s little wonder that Neil\u2019s restaurant gets booked up five weeks in advance. \u201cWe\u2019ve got appointments for January next year,\u201d says his father. \u201cWould you believe that?\u201d<\/p>\n<div id=\"attachment_4823\" class=\"wp-caption aligncenter\" style=\"width: 220px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_JimPatel_Small_LD.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4823 \" title=\"FoodInterview_5_JimPatel_Small_LD\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_JimPatel_Small_LD.jpg\" alt=\"\" width=\"220\" height=\"130\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-4823 \" title=\"FoodInterview_5_JimPatel_Small_LD\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_JimPatel_Small_LD.jpg\" alt=\"\" width=\"220\" height=\"130\" \/><\/noscript><\/a><p class=\"wp-caption-text\">Family affair: Neil&#039;s father Jim outside the Penarth Road restaurant<\/p><\/div>\n<p>Building up his own business from nothing is, Neil says, the highlight of his career so far, and his family has been key to its success. With his culinary veteran grandmother still lending her hand to making chapattis, his young son helping out with cleaning the tables and Jim\u2019s business acumen taking care of the books, Neil is free to give the food his undivided attention. His average working day, he says, involves a 13-hour stint in the kitchen from 9 o\u2019clock in the morning till 10 at night.<\/p>\n<p>And the proof of his dedication, as they say, is in the pudding. Neil cooks each of the 120 dishes on the menu to order, as well as creating a different meal each day for his student tiffin service, which delivers pre-ordered, freshly made curries to students for an eye-watering \u00a33.50. \u201cIt\u2019s been \u00a33.50 ever since we started,\u201d says Jim. \u201cMy son doesn\u2019t want to put the price up. He says students can\u2019t afford it.\u201d<\/p>\n<p>Jim attributes his son\u2019s success to the quality of the food, along with the price and the personable service. \u201cOur customers are specialist. They come here to enjoy food, enjoy service and enjoy company,\u201d he says, adding that, \u201cAny customer who comes here is treated like part of the family.\u201d<\/p>\n<p>But the Patel benevolence is not limited to their customer service. For the last five years, Neil has been supplying Cardiff\u2019s homeless community with his curries. Once a week he delivers 50 freshly made meals to street carer Graham Bird, who then hands them out. \u201cI\u2019ve got tremendous admiration,\u201d says Graham, explaining that the Vegetarian Food Studio is the only local business that brings food out to the streets. \u201cThese are the things which never get in the newspapers,\u201d he adds.<\/p>\n<div id=\"attachment_4817\" class=\"wp-caption aligncenter\" style=\"width: 220px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_GrahamBird_Small_LD.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4817 \" title=\"FoodInterview_5_GrahamBird_Small_LD\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_GrahamBird_Small_LD.jpg\" alt=\"\" width=\"220\" height=\"130\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-4817 \" title=\"FoodInterview_5_GrahamBird_Small_LD\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/11\/FoodInterview_5_GrahamBird_Small_LD.jpg\" alt=\"\" width=\"220\" height=\"130\" \/><\/noscript><\/a><p class=\"wp-caption-text\">Street carer Graham Bird handing Neil&#039;s food out to the homeless<\/p><\/div>\n<p>But despite the indisputable popularity of the restaurant and being active members of the community, Neil and Jim\u2019s plans to expand the business have come up against some major obstacles. After buying larger premises three doors along from the Vegetarian Food Studio, Neil and his family have found their planning applications repeatedly rejected. Described by Neil as the worst challenge of his career, he and his father have spent the last 14 months attempting to meet the council demands, all the while paying the region of \u00a33,000 a month on the property in mortgage payments and administrative costs.<\/p>\n<p>However this hasn\u2019t damped the Patels\u2019 enthusiasm to expand. Jim says that even if the worst happens with the Penarth Road property they will find a new site, and talks about turning the Vegetarian Food Studio into a franchise. \u201cI want to take this company for my son to become an icon business of Wales,\u201d he says. Neil\u2019s ambitions are a touch more modest. \u201cMy main aim at the moment is just to try and get a bit bigger,\u201d he says. \u201cWe\u2019ve got to a stage now where the opportunity\u2019s there, we\u2019re just being held back by the council. They\u2019re not helping small businesses at all.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0We find out the secrets to his success and what lies in store for the future There are few restaurants in Cardiff that can claim they have customers who fly over from Paris especially to dine with them. But then, Grangetown\u2019s Vegetarian Food Studio is not like most restaurants. The family-run Indian eatery has defied the recession, expanding to capacity while other restaurants have been forced to close their doors for good, and has done so without serving meat or [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":4830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[22,1056,1057,1058],"coauthors":[],"class_list":["post-4792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-food-2","tag-grangetown","tag-neil-patel","tag-vegetarian-food-studio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cardiff Character: Neil Patel - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/11\/11\/cardiff-character-neil-patel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardiff Character: Neil Patel - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"\u00a0We find out the secrets to his success and what lies in store for the future There are few restaurants in Cardiff that can claim they have customers who fly over from Paris especially to dine with them. 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