{"id":49293,"date":"2019-11-26T10:17:03","date_gmt":"2019-11-26T10:17:03","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=49293"},"modified":"2019-11-26T10:17:03","modified_gmt":"2019-11-26T10:17:03","slug":"james-clarke-cardiff-character","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2019\/11\/26\/james-clarke-cardiff-character\/","title":{"rendered":"Cardiff Character: James Clarke"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Creative director prioritises work-life balance during the remodel of his video production business three years after its inception<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"534\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited.jpg\" alt=\"\" class=\"wp-image-49973\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited.jpg 800w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited.jpg\" alt=\"\" class=\"wp-image-49973\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited.jpg 800w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/IMG_4566-Edited-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><figcaption>James is working to remodel his video production company, solely focusing on security and defence clients &#8211; a unique selling point and a first for a Welsh video production business. Image credit: GreenNova Productions<\/figcaption><\/figure>\n\n\n\n<p>It takes a lot of courage and ambition to build your own business, especially in the final year of an undergraduate degree. James Clarke, 23, creative director at<a rel=\"noreferrer noopener\" aria-label=\" GreenNova Productions (opens in a new tab)\" href=\"https:\/\/www.greennova.co.uk\" target=\"_blank\"> GreenNova Productions<\/a>, understands the pressures all too well when he started the company with fellow University of South Wales graduate, Christopher Deakin, three years ago.<br><br>That said, a diverse portfolio of clients from Rolls Royce to One Gym, has strengthened the young company\u2019s reputation and proves that starting a business straight from the classroom is a viable option.<\/p>\n\n\n\n<p>&#8220;Everything with starting a business from fresh, having no experience, it&#8217;s all a learning curve,&#8221; said James while sipping coffee in his living room in Thornhill.<\/p>\n\n\n\n<p>His passion for photography and filmmaking stems from childhood, when he received his first camera as a Christmas present. Watching his dad, uncle and grandad take pictures at annual airshows was also an inspiration.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201cEverything with starting a business from fresh, having no experience, it\u2019s all a learning curve\u201d <\/strong><br><\/p><\/blockquote>\n\n\n\n<p>Before taking the plunge last November to work in the business full-time, Bridgend-born James worked part-time in a camera shop to help pay the rent. Meanwhile, he spent every spare moment working on GreenNova\u2019s rapid progression creating content such as music and promotional videos.<\/p>\n\n\n\n<p>\u201cI was working part-time in a camera shop to help pay the bills,\u201d said James, moving to his home studio bursting with video equipment and awards celebrating company achievements. His 18-month-old miniature dachshund, Frank, also made an appearance. \u201cSpending four days a week in my part-time job and all my free time doing this,&#8221; says James. &#8220;I was working seven days a week, four weeks a month, 52 weeks a year \u2013 I did that for a few years.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/JW_CardiffCharacter_3110_Big_.JamesCjpg.jpg\" alt=\"\" class=\"wp-image-50055\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/JW_CardiffCharacter_3110_Big_.JamesCjpg.jpg\" alt=\"\" class=\"wp-image-50055\" \/><\/noscript><figcaption>James, based in Thornhill, currently works from home until he can find a big enough office space<\/figcaption><\/figure>\n\n\n\n<p>Now, intertwining business and a personal passion, James is working to remodel the business, catering mainly to security and defence clients &#8211; a unique selling point as he claims GreenNova will be the first Welsh video production company to do this &#8211; and has already developed some high profile contacts including the Department of International Trade.&nbsp;<\/p>\n\n\n\n<p>\u201cWorking with these huge brands, creating content that\u2019s going all over the world to these military personnel \u2013 it\u2019s a dream,\u201d he says.<\/p>\n\n\n\n<p><strong>Behind the scenes<\/strong><\/p>\n\n\n\n<p>As well as Frank at his side and drinking lots of tea to get through the working day, James also turns to airsoft (a softer version of paintballing) at the weekends to relieve work stress. A variety of social activities is also something he likes to introduce around the working week.&nbsp;<\/p>\n\n\n\n<p>\u201cChristopher and I do try and keep everything balanced,&#8221; says James. &#8220;We\u2019ll go to the pub, go karting, watch the rugby, things like that.\u201d<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201cWorking with these huge brands, creating content that\u2019s going all over the world to these military personnel \u2013 it\u2019s a dream\u201d <\/strong><br><\/p><\/blockquote>\n\n\n\n<p><strong>The next act<\/strong><\/p>\n\n\n\n<p>Although repositioning the business and the commissioning of a new website is a big project, a career in producing feature films is also on the horizon for James as he looks at a few scripts to develop. Within the next 12 months, producing short films will also be on the agenda; feature films to follow soon after. <\/p>\n\n\n\n<p>James explains. \u201cIt\u2019s good to work with clients, but it\u2019s also good to do films that are not for clients because it makes you realise why you entered the business in the first place.\u201d&nbsp;<strong><br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative director prioritises work-life balance during the remodel of his video production business three years after its inception<\/p>\n","protected":false},"author":292,"featured_media":49972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201],"tags":[150,203,173,1550,3194,2673],"coauthors":[],"class_list":["post-49293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","tag-business","tag-cardiff","tag-cardiff-character","tag-graduate","tag-security","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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