{"id":49986,"date":"2019-11-25T13:03:36","date_gmt":"2019-11-25T13:03:36","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=49986"},"modified":"2019-11-25T13:03:36","modified_gmt":"2019-11-25T13:03:36","slug":"cardiff-character-baker-lucinda-wilson","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2019\/11\/25\/cardiff-character-baker-lucinda-wilson\/","title":{"rendered":"Cardiff Character: Lucinda Wilson"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The self-taught baker quit her full-time job to pursue baking and is navigating her business through social media<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/20191030_115100527_iOS-416x312.jpg\" alt=\"Baker in her kitchen.\" class=\"wp-image-50559\" width=\"800\" height=\"600\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/20191030_115100527_iOS-416x312.jpg\" alt=\"Baker in her kitchen.\" class=\"wp-image-50559\" width=\"800\" height=\"600\" \/><\/noscript><figcaption>Lucinda in her garage based kitchen surrounded by her baking essentials<\/figcaption><\/figure><\/div>\n\n\n\n<p>Lucinda Wilson, 30, made her side-hustle her full-time job in just March this year. She launched Lucinda\u2019s Kitchen from her parent\u2019s garage in Roath and the now professional baker hasn\u2019t looked back since.&nbsp;<\/p>\n\n\n\n<p>Once a full-time dental nurse, Lucinda now spends her time baking cakes for orders made through Facebook and Instagram in the kitchen her dad built especially for her.<\/p>\n\n\n\n<p>On being a self-taught baker, Lucinda says: \u201cI always baked cakes, and I was good at making them taste nice, but I never really decorated them. From watching cake decorating videos on Instagram I thought I could do it if I really wanted to!&nbsp;<\/p>\n\n\n\n<p>\u201cThe first cake I ever properly made was for my cousin\u2019s 21st, it wasn\u2019t great and I spent hours doing it!\u201d Lucinda explains, laughing as she remembers the memory, while a heavily detailed to-do list with orders for the day sits in front of her. <\/p>\n\n\n\n<p><strong>From side-hustle to full-time<\/strong><\/p>\n\n\n\n<p>When Lucinda started taking orders for cakes from friends and family she was still working as a full time dental nurse. She would come home from a long day to her husband and then spend the evening making cakes, and doesn\u2019t understand now she is a full-time baker how she ever managed it.<\/p>\n\n\n\n<p>She said, \u201cI went part-time in January, going down to three days a week, but then I was taking on more orders and it just didn\u2019t weigh up properly. In March I decided to pack in my full-time job.\u201d<\/p>\n\n\n\n<p>Continuing, Lucinda said her dad was the reason why she decided to take up baking full time. \u201cMy dad pushed me towards doing it,&#8221; she explains. &#8220;He started a business when he was my age and I just think that\u2019s what he has always wanted me to do.\u201d<\/p>\n\n\n\n<p>Her own home was too small to make it the base for Lucinda\u2019s Kitchen, so her parents kindly offered to construct her a kitchen in their garage. Lucinda notes how grateful she is for their support as this was something she couldn\u2019t have ever done herself. <\/p>\n\n\n\n<p>With beautiful grey cupboards, sparkling white countertops and her own neon sign, it\u2019s definitely an ideal place to spend your working day.&nbsp;Her background as a dental nurse is apparent with how pristine every surface is. <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/lucindaskitchen3-416x312.jpg\" alt=\"Baker mixing cake mix with raspberries in it \" class=\"wp-image-50288\" width=\"800\" height=\"600\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/lucindaskitchen3-416x312.jpg\" alt=\"Baker mixing cake mix with raspberries in it \" class=\"wp-image-50288\" width=\"800\" height=\"600\" \/><\/noscript><figcaption>In her natural element on her Wednesday baking day<\/figcaption><\/figure>\n\n\n\n<p><strong>The importance of social media<\/strong><\/p>\n\n\n\n<p>Lucinda\u2019s Kitchen takes the majority of its orders through social media, particularly Instagram and Facebook. She said these platforms are the only thing she uses for the business.&nbsp;<\/p>\n\n\n\n<p>\u201cI get all my orders through Instagram or Facebook. I didn\u2019t really want to make a Facebook page because I personally don\u2019t use it that much, but I think using it you do get another age group that will make orders through there.<\/p>\n\n\n\n<p>&#8220;I just do everything on my phone, if I lost it I would die!&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.lyfemarketing.com\/blog\/importance-social-media-business\/\">Ambassador<\/a>, a leading referral marketing firm, published a report stating 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media, hence why it is so important within Lucinda\u2019s business.<\/p>\n\n\n\n<blockquote style=\"text-align:center\" class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<strong>I just do everything on my <\/strong><br><strong>phone, if I lost it I would die!<\/strong>&#8220;<\/p><\/blockquote>\n\n\n\n<p>Alongside social media, baker Lucinda also says word of mouth is great for orders as people are always more likely to go with recommendations from friends.&nbsp;<\/p>\n\n\n\n<p>Lucinda gives her top three tips for anyone starting their own business below, including why word of mouth and social media are so important:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"Cardiff Character: Lucinda Wilson\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/o0U8K7w9_3M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"Cardiff Character: Lucinda Wilson\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/o0U8K7w9_3M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript>\n<\/div><\/figure>\n\n\n\n<p>In the future she dreams of owning her own shop. \u201cIt would just serve coffee and cake,&#8221; she says. &#8220;I think it\u2019s way in the future but that\u2019s definitely the dream.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The self-taught baker quit her full-time job to pursue baking and is navigating her business through social media<\/p>\n","protected":false},"author":37,"featured_media":51953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201],"tags":[6942,1040,1041,6943,6944],"coauthors":[],"class_list":["post-49986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","tag-baker","tag-baking","tag-cakes","tag-new-business","tag-side-hustle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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