{"id":50008,"date":"2019-11-05T14:14:06","date_gmt":"2019-11-05T14:14:06","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=50008"},"modified":"2019-11-05T14:14:06","modified_gmt":"2019-11-05T14:14:06","slug":"bamboo-charcoal-based-sportswear-brand-nominated-for-amazon-business-award","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2019\/11\/05\/bamboo-charcoal-based-sportswear-brand-nominated-for-amazon-business-award\/","title":{"rendered":"Welsh sportswear brand nominated for Amazon business award"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The company mixes bamboo charcoal into their fabrics which has been found to have a variety of athletic benefits <\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"828\" height=\"621\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3.jpg\" alt=\"\" class=\"wp-image-50052\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3.jpg 828w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-100x75.jpg 100w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><noscript><img decoding=\"async\" width=\"828\" height=\"621\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3.jpg\" alt=\"\" class=\"wp-image-50052\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3.jpg 828w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug3-100x75.jpg 100w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/noscript><figcaption>A Bearhug elbow support being used during a tennis match<br>Image courtesy of @getabearhug Instagram<\/figcaption><\/figure><\/div>\n\n\n\n<p>Sportswear company Bearhug has recently been nominated for the first Amazon Innovative Small Business of the Year award for their products made from materials mixed including bamboo charcoal. <\/p>\n\n\n\n<p>The Caerphilly based company was founded in 2016 to produce sportswear and injury supports. Their nomination for this award follows their participation in Amazon\u2019s \u2018Clicks and Mortar\u2019 pop-up in St Davids\u2019s Centre over the summer.<\/p>\n\n\n\n<p>A 2016 <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.matec-conferences.org\/articles\/matecconf\/pdf\/2016\/41\/matecconf_icongdm2016_01097.pdf\" target=\"_blank\">study<\/a> revealed the excellent adsorption properties of the bamboo charcoal infused fabric, making it perfect for athletic application. Alexander Davies, 24 and the chief brand builder of Bearhug believes the company has &#8220;preliminary data to suggest bamboo charcoal fibres increase blood flow by 40% more than ordinary supports.&#8221; <\/p>\n\n\n\n<p>This is believed to reduce recovery time and rehabilitation periods, therefore enhancing sporting performance. The fabric is also breathable due to the micro gaps in the yarn and is naturally non-irritating. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"828\" height=\"621\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1.jpg\" alt=\"\" class=\"wp-image-50044\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1.jpg 828w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-100x75.jpg 100w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><noscript><img decoding=\"async\" width=\"828\" height=\"621\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1.jpg\" alt=\"\" class=\"wp-image-50044\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1.jpg 828w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug1-100x75.jpg 100w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/noscript><figcaption>A footballer wearing Bearhug&#8217;s top and calf supports at Cardiff Arms Park<br>Image courtesy of @getabearhug Instagram<\/figcaption><\/figure><\/div>\n\n\n\n<p>Alexander said that although the products are not currently\nconsidered to be eco-friendly, they have removed all single use plastic from\nthe packaging and Bearhug are exploring avenues to reduce their carbon\nfootprint further. <\/p>\n\n\n\n<p>He also noted that being socially responsible is equally as important to the company. Their ambassador program is open to everybody, the only requirement being to wear their standout support with pride. They welcome athletes of all levels to represent Bearhug\u2019s brand and company values.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"525\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2.jpg\" alt=\"\" class=\"wp-image-50048\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2.jpg 700w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2-100x75.jpg 100w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><noscript><img decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2.jpg\" alt=\"\" class=\"wp-image-50048\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2.jpg 700w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/bearhug2-100x75.jpg 100w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><figcaption>A Bearhug wrist support in action at the gym<br>Image courtesy of @getabearhug Instagram<\/figcaption><\/figure><\/div>\n\n\n\n<p>The name of the company comes from the strength of a bear and the support of a hug, said Alexander. This ethos is echoed in their products used by elite athletes such as Josh Navidi of Cardiff Blues. <\/p>\n\n\n\n<p>John Miles, senior physiotherapist at the Welsh Rugby Union is quoted on Bearhug&#8217;s website as saying the support and comfort provided gives confidence that players are being well protected and recovering as quickly as possible.<\/p>\n\n\n\n<p>Simon Donegan, Head of UK Seller Services from Amazon told <a href=\"https:\/\/wales247.co.uk\/cardiff-business-shortlisted-for-new-national-amazon-small-business-award\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Wales247<\/a> that \u201csmall businesses like Bearhug are the backbone of Amazon\u2019s drive for offering customers great value, selection and convenience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bamboo charcoal has been found to have a variety of benefits including breathability and promoting muscle recovery <\/p>\n","protected":false},"author":314,"featured_media":50193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201],"tags":[6815,6816,172,6817,6818,5012,6819],"coauthors":[],"class_list":["post-50008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","tag-bamboo-charcoal","tag-bearhug","tag-caerphilly","tag-injury-supports","tag-sportswear","tag-tennis","tag-welsh-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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