{"id":50831,"date":"2019-11-12T11:33:07","date_gmt":"2019-11-12T11:33:07","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=50831"},"modified":"2019-11-12T11:33:07","modified_gmt":"2019-11-12T11:33:07","slug":"ethical-fashion-business-encourages-responsible-spending-in-the-run-up-to-black-friday","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2019\/11\/12\/ethical-fashion-business-encourages-responsible-spending-in-the-run-up-to-black-friday\/","title":{"rendered":"Ethical fashion business encourages responsible spending on Black Friday"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">As Black Friday approaches, Maykher fashion joins other UK brands in calling for slower, more considered purchasing<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"980\" height=\"635\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG.jpg\" alt=\"ethical fashion brand holds pop up store, and encourages people to shop sustainable\" class=\"wp-image-50833\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG.jpg 980w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG-300x194.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG-768x498.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><noscript><img decoding=\"async\" width=\"980\" height=\"635\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG.jpg\" alt=\"ethical fashion brand holds pop up store, and encourages people to shop sustainable\" class=\"wp-image-50833\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG.jpg 980w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG-300x194.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_HeidiMaykher_BIG_EG-768x498.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/noscript><figcaption>Ethical fashion brand Maykher at a pop-up stall in Bristol. The business is supporting the #ShopEthicalInstead movement to combat overconsumption.<\/figcaption><\/figure>\n\n\n\n<p>A Cardiff-based ethical fashion company is joining calls for consumers to think more carefully about how they spend their money in the run-up to Black Friday.<\/p>\n\n\n\n<p>Maykher is participating in the online movement #ShopEthicalInstead, which encourages people to buy less and choose goods that are ethical and sustainable.<\/p>\n\n\n\n<p>In 2018, UK consumers spent <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/realbusiness.co.uk\/black-friday-2018-results\/\" target=\"_blank\">\u00a37bn<\/a> on purchases over the Black Friday period &#8211; something that Heidi-Louise Griffiths, director and co-founder of <a href=\"http:\/\/www.maykher.com\/about-maykher-ethical-fashion\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Maykher<\/a>, thinks illustrates the problem of overconsumption.<\/p>\n\n\n\n<p>\u201cI think it\u2019s hugely damaging and it encourages unconsidered purchases and irresponsible spending. Our whole ethos is against that entirely, we like to encourage people to shop and live much slower,\u201d said Heidi-Louise.&nbsp;<\/p>\n\n\n\n<p>Black Friday is on 29 November this year and is swiftly followed by Cyber Monday on 2 December. The rush to purchase at large discounts can lead to a false sense of having saved money argues Heidi-Louise.<\/p>\n\n\n\n<p>\u201cI think Black Friday encourages people to buy more and more and makes them feel like they are getting a bargain, when actually, they\u2019re not getting a good deal because they don\u2019t necessarily need that item in the first place.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"600\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG.jpg\" alt=\"Co-founder of Maykher fashion holding one of her ethically made bags\" class=\"wp-image-50834\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG.jpg 800w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-100x75.jpg 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG.jpg\" alt=\"Co-founder of Maykher fashion holding one of her ethically made bags\" class=\"wp-image-50834\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG.jpg 800w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2019\/11\/Business_7_Heidi-Louise_BIG_EG-100x75.jpg 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><figcaption>Heidi-Louise, director and co-founder of Maykher hopes to encourage more people to invest in slow fashion<\/figcaption><\/figure>\n\n\n\n<p>Those who are fed up of consumerism as the Christmas season approaches will find some relief on 30 November as Fair Saturday launches in Cardiff for the <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/culture\/first-ever-fair-saturday-in-cardiff\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">first time<\/a>.\u00a0<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/fairsaturday.org\/en\/fair-saturday-cardiff\" target=\"_blank\">Fair Saturday<\/a> encourages people to come together to celebrate culture, rather than participating in overconsumption.<\/p>\n\n\n\n<p>It\u2019s an ethos that Heidi-Louise embraces with her focus on slow fashion.<\/p>\n\n\n\n<p>\u201cThe idea behind slow fashion is encouraging people to make more considered purchases; buying less but buying better and choosing well,\u201d said Heidi-Louise.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019d like people to just go a bit slower, to think carefully about what they really need and when they do decide to buy something choose something that\u2019s going to last them a long time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Black Friday approaches, Maykher fashion joins other UK brands in calling for slower, more considered purchasing<\/p>\n","protected":false},"author":274,"featured_media":50833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201],"tags":[6853,6854,2783,6855,6856,6857,6858],"coauthors":[],"class_list":["post-50831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","tag-black-friday","tag-cyber-monday","tag-ethical","tag-fair-saturday","tag-maykher","tag-slow-fashion","tag-sunstainable-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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