{"id":53695,"date":"2020-11-12T11:02:50","date_gmt":"2020-11-12T11:02:50","guid":{"rendered":"http:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=53695"},"modified":"2020-11-12T11:10:25","modified_gmt":"2020-11-12T11:10:25","slug":"roaths-new-favourite-plant-shop-eartha-thrives-despite-covid-restrictions","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2020\/11\/12\/roaths-new-favourite-plant-shop-eartha-thrives-despite-covid-restrictions\/","title":{"rendered":"Roath\u2019s new favourite plant shop Eartha thrives despite Covid restrictions"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Eartha is turning over high profits under Covid restrictions, with a constantly busy store and thousands of new Instagram followers<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"782\" height=\"480\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n.jpg\" alt=\"\" class=\"wp-image-54602\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n.jpg 782w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n-300x184.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n-770x473.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n-293x180.jpg 293w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><noscript><img decoding=\"async\" width=\"782\" height=\"480\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n.jpg\" alt=\"\" class=\"wp-image-54602\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n.jpg 782w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n-300x184.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n-770x473.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/124540273_654578348560803_8043542340690466008_n-293x180.jpg 293w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/noscript><figcaption>Eartha&#8217;s vibrant store can be located at 213 City Road where Cacti Monstera and many more plants can be viewed through the window Credit: Stephen Peckham<\/figcaption><\/figure>\n\n\n\n<p>Since the March lockdown, founder of Eartha Stephen Peckham has adapted to the public\u2019s desire to visit alternative places by increasing his Instagram presence and expanding into a cafe and retail store. <a href=\"https:\/\/www.earthastore.com\">Eartha<\/a> is an independent plant and retail shop and vegetarian caf\u00e9 in Roath.<\/p>\n\n\n\n<p>Stephen claims the reason for his newfound success is people wanting to invest in their homes while being locked inside.\u00a0He stocks a range of plants including Monstera, hanging Ivys, Palms and Aloes.<\/p>\n\n\n\n<p>To adapt to the current climate, Stephen has found Instagram to be integral to the growth of his business, where <a href=\"https:\/\/www.instagram.com\/earthastore\">@earthastore<\/a> now has 8 thousand followers. He suggests his plant giveaways over lockdown were key to increasing his following.<\/p>\n\n\n\n<p>Another factor is the accessibility of plants, he says. Customers range from five years old to 75.<\/p>\n\n\n\n<p>He says, \u201cA lot of independents have done better out of the pandemic because people have realised they prevent the city from being homogenous.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic.jpg\" alt=\"A variety of house plants\" class=\"wp-image-53702\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic.jpg 640w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic-293x147.jpg 293w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" width=\"640\" height=\"320\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic.jpg\" alt=\"A variety of house plants\" class=\"wp-image-53702\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic.jpg 640w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/eartha-main-pic-293x147.jpg 293w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><figcaption>Eartha stocks an array of rare houseplants either sourced from the Netherlands or propagated in-house Credit: Indi Scott-Whitehouse<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">How Eartha contributes to the community<\/h5>\n\n\n\n<p>In the height of lockdown, Stephen also cycled around the city to drop off plants to those isolating.&nbsp;<\/p>\n\n\n\n<p>Ever since opening 2 years ago, Stephen has concentrated on sustainability and supporting independents. Eartha collaborates with local businesses to support the local economy. Produce is stocked from local coffee roasters, tea merchants, wine merchants, breweries, distilleries, ceramicists, bakeries and more.<\/p>\n\n\n\n<p>Eartha has also started a \u201cpay as you feel\u201d propagation station, all grown in-house from cuttings of plants, with profits going to different charities. The current charity is <a href=\"https:\/\/donate4refugees.org\">Donate4Refugees<\/a>, where money will go towards victims of a fire in the refugee Moria Camp in Greece, the largest refugee camp in Europe. <\/p>\n\n\n\n<p>Rhianna Hurren-Myers, founder of <a href=\"https:\/\/www.instagram.com\/houseplantdiaries\">@houseplantdiaries_<\/a> on Instagram, says, \u201cEartha\u2019s products provide us with a safe way to reconnect with life in the comfort of our own home.\u201d&nbsp;<\/p>\n\n\n\n<p>On the future, Stephen says, \u201cIt\u2019s going to be tough but with the surge of support for independents, hopefully we can survive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eartha is turning over high profits under Covid restrictions, regularly being at full capacity and gaining thousands of new Instagram followers.<\/p>\n","protected":false},"author":523,"featured_media":54602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260],"tags":[7140,3260,5903,3270],"coauthors":[7092],"class_list":["post-53695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","tag-house-plants","tag-independent-business","tag-independent-shop","tag-roath-cardiff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roath\u2019s new favourite plant shop Eartha thrives despite Covid restrictions - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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