{"id":53699,"date":"2020-11-09T13:46:43","date_gmt":"2020-11-09T13:46:43","guid":{"rendered":"http:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=53699"},"modified":"2020-11-10T10:22:03","modified_gmt":"2020-11-10T10:22:03","slug":"independent-cardiff-takeaway-app-crowdfunding-to-take-on-deliveroo-ubereats","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2020\/11\/09\/independent-cardiff-takeaway-app-crowdfunding-to-take-on-deliveroo-ubereats\/","title":{"rendered":"Independent Cardiff takeaway app crowdfunding to take on Deliveroo, UberEats"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">So far Indie Eats has raised 20 percent of its target, but still has a way to go before the 11 November deadline<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1024x512.png\" alt=\"Avocado on sourdough toast\" class=\"wp-image-53703\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1536x769.png 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--2048x1025.png 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1366x684.png 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1920x961.png 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1500x750.png 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1400x701.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1024x512.png\" alt=\"Avocado on sourdough toast\" class=\"wp-image-53703\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1536x769.png 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--2048x1025.png 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1366x684.png 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1920x961.png 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1500x750.png 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Avocado_IndieEats--1400x701.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Luna&#8217;s Vegan Corner was one of the first businesses to sign up to Indie Eats. Credit: Ed Choo<\/figcaption><\/figure>\n\n\n\n<p>A new independent food delivery startup in Cardiff is crowdfunding to permanently establish their service following a successful three-month trial.&nbsp;<\/p>\n\n\n\n<p>Indie Eats was founded during this year&#8217;s March lockdown by Cardiff native Ed Choo. It aims to provide an alternative to established food delivery apps like UberEats and Deliveroo, which have seen demand boom since lockdown began in March.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--1024x512.png\" alt=\"Sourdough pizza with tomatoes, cheese and basil leaves\" class=\"wp-image-54221\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats-.png 1151w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--1024x512.png\" alt=\"Sourdough pizza with tomatoes, cheese and basil leaves\" class=\"wp-image-54221\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats--293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/Pizza_IndieEats-.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Indie Eats founder Ed Choo also runs a food photography business, I See Food. Credit: Ed Choo<\/figcaption><\/figure>\n\n\n\n<p>Following the trial, Ed is now crowdfunding to establish the business permanently. At the time of publication, Indie Eats had raised \u00a31,920, nearly one third of its target, having extended the deadline to 11 November following the announcement of a new two week lockdown in Wales.&nbsp;<\/p>\n\n\n\n<p>Ed, an opera singer by trade, said, \u201cFor us to survive we need funds, because we are independent, we don&#8217;t get any financial backing. And because we&#8217;re so new, we&#8217;re not eligible for any government support either.\u201d<\/p>\n\n\n\n<p>The general idea was to help independent businesses, he said. Initially they had offered a low commission rate, but after reassessing found that \u201cjust wasn\u2019t feasible.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Helping each other out <\/h5>\n\n\n\n<p>Among the businesses signed up to the platform is Luna\u2019s Vegan Corner, whose owner, Nicoleta Pana, was an early supporter of the venture.&nbsp;<\/p>\n\n\n\n<p>\u201cPrior to the lockdown, we were talking to [Ed] about our struggles to get on platforms like Deliveroo and Uber Eats,\u201d she said. \u201cThey\u2019re expensive to join and the commission is huge.&nbsp;<\/p>\n\n\n\n<p>\u201cAfter he created the platform he just came and approached us. When we heard that he was doing that, we were very keen to get on board and help him out.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Everybody wants to help each other out and get through this<\/p><\/blockquote>\n\n\n\n<p>Ed said businesses appreciated that he was on the end of a phone, during difficult times for the hospitality industry, and said, \u201cThe spirit that we have together at the moment is wonderful. Everybody wants to help each other out and get through this.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new independent food delivery startup in Cardiff is crowdfunding to permanently establish their service following a successful three-month trial. <\/p>\n","protected":false},"author":529,"featured_media":53703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260,1],"tags":[5594,70,22,2700,230,2282],"coauthors":[7104],"class_list":["post-53699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","category-uncategorised","tag-delivery","tag-drink","tag-food-2","tag-indie","tag-restaurants","tag-takeaway"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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