{"id":53940,"date":"2020-11-26T17:24:47","date_gmt":"2020-11-26T17:24:47","guid":{"rendered":"http:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=53940"},"modified":"2020-11-27T19:43:15","modified_gmt":"2020-11-27T19:43:15","slug":"we-never-intended-for-it-to-be-a-massive-success-card-shop-owner-starts-bike-deliveries-during-lockdown","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2020\/11\/26\/we-never-intended-for-it-to-be-a-massive-success-card-shop-owner-starts-bike-deliveries-during-lockdown\/","title":{"rendered":"&#8216;We never intended for it to be a massive success&#8217;: Card shop owner starts lockdown deliveries"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Pete Hall has been cycling, crafting and tweeting his way through lockdown and his optimism for the future of indie business remains unwavering<\/h3>\n\n\n\n<p><strong>Listen to this story:<\/strong><\/p>\n\n\n\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"about:blank\" data-lazy-src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/925957711&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><noscript><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/925957711&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><\/noscript><div style=\"font-size: 10px;color: #cccccc;overflow: hidden;font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100\"><a href=\"https:\/\/soundcloud.com\/cardiffjomec\" title=\"CardiffJomec\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener noreferrer\">CardiffJomec<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/cardiffjomec\/card-shop-owner-starts-bike-delivery-service-during-lockdown\" title=\"Card shop owner starts bike delivery service during lockdown\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener noreferrer\" class=\"broken_link\">Card shop owner starts bike delivery service during lockdown<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"900\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE.jpg\" alt=\"\" class=\"wp-image-53941\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-585x585.jpg 585w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><noscript><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE.jpg\" alt=\"\" class=\"wp-image-53941\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/BIKE-585x585.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><figcaption>Bicycle card deliveries have kept Pete busy during the firebreak lockdown (Credit &#8211; Pete Hall)<\/figcaption><\/figure>\n\n\n\n<p>Being 25 years in to running a card and gift shop, Halls of Llandaff owner Pete Hall, 58, has had very little opportunity to stop and enjoy the little things in life.<\/p>\n\n\n\n<p>As a people\u2019s person through and through, Pete\u2019s happy-go-lucky nature and ability to establish genuine connection is clear \u2013 even from the other end of a Zoom call.<\/p>\n\n\n\n<p>Priding his business on the power of human interaction and service, not even a pandemic could convince him to take his stock into the realm of online retail.<\/p>\n\n\n\n<p>\u201cMy daughter and my wife think I should go online but I am a bit scared because I don&#8217;t know enough about it. I&#8217;m just an old fashion retailer,\u201d he says.<\/p>\n\n\n\n<p>However, when his daughter suggested a card delivery service to get them through October\u2019s firebreak lockdown, it was a welcome compromise.<\/p>\n\n\n\n<p>Taking orders from those living locally in the <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2020\/11\/02\/how-one-community-is-tackling-covid-trick-or-treat-anxiety-for-its-residents\/\">Llandaff<\/a> area, customers contacted Pete over email with the kind of cards they were after. He then jumped on his bike with a bag containing a selection of options to choose from, and delivered them.<\/p>\n\n\n\n<p>Pete describes the service as more of a helping hand to the community for those who \u201cgot caught out\u201d, and despite only taking a few hundred pounds from the venture, has enjoyed getting out to cycle.<\/p>\n\n\n\n<p>\u201cIt&#8217;s just been a bit of fun really \u2013 we never intended the delivery thing to be a massive success.<\/p>\n\n\n\n<p>\u201cAlthough, I have cheated a couple of times and taken them in the car,\u201d he laughs.<\/p>\n\n\n\n<p><strong>A Twitter personality<\/strong><\/p>\n\n\n\n<p>With an almost 5,000-strong following and being the only social media platform used for the shop, Pete sees <a href=\"https:\/\/twitter.com\/hallsofllandaff\">Twitter<\/a> as an opportunity to share light-hearted content and make people smile.<\/p>\n\n\n\n<p>While humbly talking about his &#8220;addiction&#8221; to Twitter, his wife steps in to say: \u201cHe wouldn\u2019t admit it but lots of his Twitter followers love his feed because it\u2019s very, very funny,\u201d<\/p>\n\n\n\n<p>He chuckles and waves it off.<\/p>\n\n\n\n<p>\u201cWe have a bit of fun on Twitter so it&#8217;s not all about promotion. Nobody likes too much promotion.\u201d<\/p>\n\n\n\n<p>Aside from taking the world of tweeting by storm, Pete has an infectious sense of positivity for the future.<\/p>\n\n\n\n<p>Halls of Llandaff, located on Llandaff High Street, is open Monday to Saturday and sells a large range of novelty cards and gifts.<\/p>\n\n\n\n<p>While independents have taken a hit in the last few months, he believes the power of personal service is strong and is their biggest chance in fighting back.<\/p>\n\n\n\n<p>\u201cI think there will always be a market for us,\u201d he says.<\/p>\n\n\n\n<p>\u201cAs long as you create the right environment, and make it an experience for people, they will still continue to visit.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"900\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP.jpg\" alt=\"\" class=\"wp-image-53942\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-585x585.jpg 585w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><noscript><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP.jpg\" alt=\"\" class=\"wp-image-53942\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/CARDS-CROP-585x585.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><figcaption>Pete has run Halls of Llandaff for the past 25 years and is not thinking of retiring any time soon <br>(Credit &#8211; Pete Hall)<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"972\" height=\"972\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask.jpg\" alt=\"\" class=\"wp-image-54329\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask.jpg 972w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-585x585.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-900x900.jpg 900w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><noscript><img decoding=\"async\" width=\"972\" height=\"972\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask.jpg\" alt=\"\" class=\"wp-image-54329\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask.jpg 972w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-585x585.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/mask-900x900.jpg 900w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/noscript><figcaption>The pandemic has forced small businesses to get creative  (Credit &#8211; Pete Hall)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Taking a step-back<\/strong><\/p>\n\n\n\n<p>Kicked out of school at 15 with very few qualifications, Pete began running the shop, first established by his mother in 1979, in the mid-1990s.<\/p>\n\n\n\n<p>As a self-proclaimed workaholic, the first lockdown in March turned out to be a welcome relief from the intense pressures of being self-employed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I think 2020 has taught me that life isn&#8217;t all about work, work, work all the time<\/p><\/blockquote>\n\n\n\n<p>Alongside running and <a href=\"https:\/\/www.bbc.co.uk\/news\/uk-wales-52545077\">crafting<\/a>, a particular highlight was the quality time he spent with autistic son Tommy \u2013 something he felt he didn\u2019t do enough of before lockdown.&nbsp;<\/p>\n\n\n\n<p>Pete\u2019s attitude to work has also shifted as a result of the pandemic, and although retirement is not on the cards, slowing down certainly is.<\/p>\n\n\n\n<p>\u201cI think 2020 has taught me that life isn&#8217;t all about work, work, work all the time,&#8221; he says. <\/p>\n\n\n\n<p>&#8220;I don&#8217;t know why I do because I don&#8217;t need a lot of money. You know?&#8221;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-red-color\">Quick fire Q+A:<\/span><\/h4>\n\n\n\n<p><strong>What is the single biggest thing that got you through lockdown?<\/strong><\/p>\n\n\n\n<p>Television at night and tools in the day. So overall I&#8217;d say tools.<\/p>\n\n\n\n<p><strong>What&#8217;s the best thing that has happened to you in the last six months?<\/strong><\/p>\n\n\n\n<p>The best thing has been having the family around me because I&#8217;ve always been working.<\/p>\n\n\n\n<p><strong>What\u2019s the worst thing?<\/strong><\/p>\n\n\n\n<p>My mother was really quite ill and I thought that was it. She&#8217;s rock hard but at one stage she was really poorly \u2013 I honestly thought she was going. She&#8217;s my business partner so I see her every day. But, no, she&#8217;s fine now and back to her usual critical self.<\/p>\n\n\n\n<p><strong>Best thing you watched during lockdown<\/strong><\/p>\n\n\n\n<p><em>Into the Wild<\/em> &#8211; directed by Sean Penn. It&#8217;s on Sky. It was a brilliant film and I actually read the book after that. It&#8217;s definitely worth a read.<\/p>\n\n\n\n<p><strong>One thing you learnt from lockdown<\/strong><\/p>\n\n\n\n<p>That I can take time off. Because when you\u2019re self-employed, you don&#8217;t think you can.<\/p>\n\n\n\n<p><strong>Top tip for staying positive during these times<\/strong><\/p>\n\n\n\n<p>Try to get out in the fresh air and get outdoors. I think no matter what the weather, as long as you can get your daily exercise, it really does help.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pete Hall has been cycling, crafting and tweeting his way through lockdown and his optimism for the future of indie business remains unwavering<\/p>\n","protected":false},"author":533,"featured_media":53941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260],"tags":[150,7159,6597,7126,5594,1309,3260,7128],"coauthors":[7098],"class_list":["post-53940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","tag-business","tag-card-shop","tag-cardiff-independent","tag-coronavirus","tag-delivery","tag-independent","tag-independent-business","tag-lockdown"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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