{"id":55180,"date":"2020-11-23T12:48:11","date_gmt":"2020-11-23T12:48:11","guid":{"rendered":"http:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=55180"},"modified":"2020-11-29T18:13:46","modified_gmt":"2020-11-29T18:13:46","slug":"small-businesses-are-being-launched-through-social-media","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2020\/11\/23\/small-businesses-are-being-launched-through-social-media\/","title":{"rendered":"House Plants Cathays is one of many starts-ups using Instagram to launch their business"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">More young entrepreneurs are creating small businesses using social media to connect with customers, relying on \u2018pretty\u2019 pictures<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1024x512.jpeg\" alt=\"social media\" class=\"wp-image-55197\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1024x512.jpeg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-300x150.jpeg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-770x385.jpeg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1366x683.jpeg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-585x293.jpeg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1170x585.jpeg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE.jpeg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-293x147.jpeg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1400x700.jpeg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1024x512.jpeg\" alt=\"social media\" class=\"wp-image-55197\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1024x512.jpeg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-300x150.jpeg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-770x385.jpeg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1366x683.jpeg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-585x293.jpeg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1170x585.jpeg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE.jpeg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-293x147.jpeg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/09AE3C93-47FB-4182-A1E0-ED66AEC2F997-22817-000002F2326BD8AE-1400x700.jpeg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>As people use Instagram and social media daily, businesses are using it to connect with their audience<\/figcaption><\/figure>\n\n\n\n<p>Social media has become an important platform for people starting their small businesses and changes the way&nbsp;start-ups&nbsp;get clients.&nbsp;&nbsp;<\/p>\n\n\n\n<p>According to&nbsp;<em>StatsWales<\/em>, there has already been a rise in numbers of small businesses across Wales in the last few years.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As 2020 saw people at home on furlough, some decided to use the extra time to pursue their dream and created a start-up.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As most people nowadays use social media, it played an important role for businesses as it is seen as a great way to connect with the audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/houseplantscathays\/\">Jamie North<\/a> from Cardiff has been using Instagram as the main way to get clients and within a few weeks, his small house <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2020\/11\/12\/roaths-new-favourite-plant-shop-eartha-thrives-despite-covid-restrictions\/\">plants<\/a> business started to grow.&nbsp;&nbsp;<\/p>\n\n\n\n<p>He said he was surprised at how quickly it took off and thinks it\u2019s thanks to nice pictures and lockdown.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1024x512.jpg\" alt=\"Plants\" class=\"wp-image-55188\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1400x700.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1024x512.jpg\" alt=\"Plants\" class=\"wp-image-55188\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/houseplantscathays-1400x700.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Jamie North has started house plant business through Instagram<br>Credit: <a href=\"https:\/\/www.instagram.com\/houseplantscathays\/\">House plants Cathays<\/a><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Know what customers want&nbsp;<\/h5>\n\n\n\n<p>He pointed out that he spent time trying to figure out how to make his business stand out.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I made sure I can do free delivery to the house, which was a big selling point during the lockdown. &nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<p>While we can assume everyone wants to be successful with running their own business, it can be overwhelming.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cThe biggest challenge was managing the audience. I was getting 50 messages a day at one point and I had to quickly learn to balance it with my other responsibilities.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>He also talked about how Instagram (and other social media platforms) are useful when collaborating with other small businesses.&nbsp;&nbsp;<\/p>\n\n\n\n<p>He commented that it\u2019s a good way to support each other and it\u2019s easier to find them through these platforms.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The way businesses communicate with their clients is ever-changing, but social media might become even more important in the future.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CG5aYIVsU06\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\"><div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/CG5aYIVsU06\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\"flex-direction: row;align-items: center\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div><\/div><\/div><div style=\"padding: 19% 0\"><\/div> <div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div><div style=\"padding-top: 8px\"> <div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0\"><\/div> <div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div> <div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div><\/div><div style=\"margin-left: 8px\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div> <div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div><\/div><div style=\"margin-left: auto\"> <div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div> <div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div> <div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div><\/div><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div><\/div><\/a><p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/p\/CG5aYIVsU06\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by The House Plant House (@houseplantscathays)<\/a><\/p><\/div><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More young entrepreneurs are creating small businesses using social media to connect with customers, depending on \u2018pretty\u2019 pictures<\/p>\n","protected":false},"author":530,"featured_media":55197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260],"tags":[4502,3223,5795,1733],"coauthors":[7100],"class_list":["post-55180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","tag-entrepreneurs","tag-small-business","tag-small-business-owners","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small businesses and Instagram - how are launched through social media<\/title>\n<meta name=\"description\" content=\"More young entrepreneurs are creating small businesses using social 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