{"id":57672,"date":"2021-03-24T09:21:09","date_gmt":"2021-03-24T09:21:09","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=57672"},"modified":"2021-03-24T09:21:31","modified_gmt":"2021-03-24T09:21:31","slug":"three-resilient-businesses-investing-in-the-future-of-welsh-tourism","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/","title":{"rendered":"Three resilient businesses investing in the future of Welsh tourism"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1024x684.jpg\" alt=\"hotel room overlooking bay\" class=\"wp-image-57898\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1024x684.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-770x515.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1536x1026.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-2048x1369.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1149x768.jpg 1149w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1616x1080.jpg 1616w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-293x196.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1400x936.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1024x684.jpg\" alt=\"hotel room overlooking bay\" class=\"wp-image-57898\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1024x684.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-770x515.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1536x1026.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-2048x1369.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1149x768.jpg 1149w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1616x1080.jpg 1616w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-293x196.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-1-1400x936.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Tourism businesses across Wales are adapting and developing in preparation of reopening. Image courtesy of Luxury Lodges<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\">The Welsh tourism industry is showing its resilience by investing in its future, despite experts claiming it will face dire consequences if it cannot reopen by Easter. North Wales Tourism chief executive, Jim Jones, argues it is \u201ccrucial\u201d the industry can reopen as businesses have spent heavily to become Covid-secure, warning of job losses and closures.<\/p>\n\n\n\n<p>The Welsh economy faced a \u00a36bn hit from tourism closures in the first ten months of 2020, with 100m fewer visitor days compared to 2019, according to statistics from Scarborough Tourism Economic Activity Monitor (STEAM) reported in <a href=\"https:\/\/www.business-live.co.uk\/economic-development\/shocking-wales-tourism-figures-highlight-19434579\">Business Live<\/a>.<\/p>\n\n\n\n<p>However, industry insiders are optimistic about the future of Welsh tourism, with encouraging investment taking place across various areas of the sector.<\/p>\n\n\n\n<p>According to Frank Marr, managing director and co-founder of <a href=\"https:\/\/www.welcometoama.com\/\">A Marr &amp; Associates<\/a>, a marketing agency that works with a range of tourism businesses in Wales, while the industry will be badly hit by the pandemic, it will recover. He believes businesses that can digitalise, build and maintain audiences, and adapt will be the future of the tourism industry.<\/p>\n\n\n\n<p>From established luxury resorts to small family businesses, the tourism industry remains hopeful, having evolved to cope with the impact of the pandemic, and ready to invest in its future.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The high-end resort investing in luxury<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1024x682.jpg\" alt=\"swimming pool overlooking bay\" class=\"wp-image-57674\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1024x682.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1536x1023.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1153x768.jpg 1153w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1622x1080.jpg 1622w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1400x932.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall.jpg 2024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1024x682.jpg\" alt=\"swimming pool overlooking bay\" class=\"wp-image-57674\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1024x682.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1536x1023.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1153x768.jpg 1153w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1622x1080.jpg 1622w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall-1400x932.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/MWH-sliding-wall.jpg 2024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Luxury Lodges built a \u00a37 million spa during the first lockdown. Image courtesy of Luxury Lodges<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.luxurylodges.com\/\">Luxury Lodges<\/a>, a series of high-end lodge resorts across the UK, was initially hit hard by the pandemic. \u201cWe\u2019ve had to close all four resorts since last March, which came as a body blow \u2013 as it did for everyone within hospitality \u2013 which has been devastated more than any other sector by the pandemic,\u201d said founder and owner Sharon Hurley.<\/p>\n\n\n\n<p>However, the company used this opportunity to revamp one of its Welsh locations, Dylan Coastal Resort in Laugharne, Carmarthenshire. It invested \u00a320 million in improving this resort and launching the \u00a37 million Milk Wood House Spa.<\/p>\n\n\n\n<p>They were able to open this facility briefly to excellent feedback in the summer but have found it \u201cfrustrating\u201d having to open and close again since then, especially considering the efforts they have put into becoming Covid-safe.<\/p>\n\n\n\n<p>\u201cOur teams have been relentlessly preparing our resorts in readiness for re-opening, which, frustratingly, was postponed and postponed again,\u201d said Sharon.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Our teams have been relentlessly preparing our resorts in readiness for re-opening, which, frustratingly, was postponed and postponed again<\/p><\/blockquote><\/figure>\n\n\n\n<p>To increase their revenue while normal services are closed, they have launched The Residences, which allows customers to buy hotel-standard lodges as holiday homes. Sharon Hurley said this makes her business \u201cideal\u201d for the post-Covid industry as it provides flexibility and safety for holidaymakers.<\/p>\n\n\n\n<p>Sharon expects high demand for staycations after the pandemic restrictions are eased, while tourists remain cautious about travelling abroad. \u201cWe are already receiving unprecedented interest in our resorts as people look to holiday in the UK this year,\u201d she said.<\/p>\n\n\n\n<p>However, she worries it will be hard to plan for future guests without clarity from the government about how and when restrictions will be lifted, arguing this information will \u201cshape the future of the entire tourism industry.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The bike park making cycling accessible to everyone<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1024x683.jpg\" alt=\"cyclers on forest path\" class=\"wp-image-57678\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1152x768.jpg 1152w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1620x1080.jpg 1620w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small.jpg 1731w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1024x683.jpg\" alt=\"cyclers on forest path\" class=\"wp-image-57678\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1152x768.jpg 1152w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1620x1080.jpg 1620w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bike-small.jpg 1731w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Bike Park Wales have undergone refurbishment to make cycling accessible to a wider audience. Image courtesy of Bike Park Wales<\/figcaption><\/figure>\n\n\n\n<p>For <a href=\"https:\/\/www.bikeparkwales.com\/\">Bike Park Wales<\/a>, the pandemic could not have arrived at a worse time, with the first lockdown putting several large construction projects on hold.<\/p>\n\n\n\n<p>The downhill biking park in the forested hillsides of Abercanaid, Merthyr Tydfil, was left in a catastrophic financial position after heavily investing in new facilities to be left with practically no revenue.<\/p>\n\n\n\n<p>\u201cFinancing has been a huge challenge for us but fortunately we have a very understanding bank who believe in the business and has allowed us to borrow to survive,\u201d said founder and director Martin Astley. The company was also able to take advantage of the furlough scheme and received grant support from Welsh government.<\/p>\n\n\n\n<p>This funding allowed them to invest in excess of \u00a31 million to finish their developments, with a new visitor centre, expanded car park, four new trails and some landscaping and native planting schemes set to be complete by late March.<\/p>\n\n\n\n<p>\u201cCustomers won\u2019t recognise the place when they come back, I can\u2019t wait for them to see it!\u201d said Martin.<\/p>\n\n\n\n<p>The business is optimistic for the future when they are allowed to reopen. \u201cOnce we are allowed to open, I think we will have an amazing season, our bike park is going to be incredible and for the first time ever suitable for riders of all abilities,\u201d said the founder.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Once we are allowed to open, I think we will have an amazing season, our bike park is going to be incredible and for the first time ever suitable for riders of all abilities<\/p><\/blockquote><\/figure>\n\n\n\n<p>Martin believes the strength of their product and the commitment of the team will allow them to survive and thrive in the future, and he believes the obstacle they have faced has improved their business.<\/p>\n\n\n\n<p>He said, \u201cIt\u2019s been a gargantuan challenge under very stressful conditions but I\u2019m so proud of our team, how we\u2019ve faced the challenge, adapted and survived.&nbsp; We\u2019ve learnt a lot, some of which will change the way we operate forever.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The family farm diversifying into hospitality<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1024x682.jpg\" alt=\"Living area in a glamping pod\" class=\"wp-image-57676\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1024x682.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1536x1023.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1153x768.jpg 1153w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1621x1080.jpg 1621w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small.jpg 1732w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1024x682.jpg\" alt=\"Living area in a glamping pod\" class=\"wp-image-57676\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1024x682.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1536x1023.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1153x768.jpg 1153w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1621x1080.jpg 1621w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/LIVING-AERA-1-small.jpg 1732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Trelan Farm&#8217;s pod uses sustainable and recycled materials to provide eco-friendly glamping. Image courtesy of Trelan Farm<\/figcaption><\/figure>\n\n\n\n<p>When you think of tourist spots in North Wales, Flintshire is not the first to come to mind. Despite their unconventional location, <a href=\"https:\/\/trelanfarm.co.uk\/\">Trelan Farm<\/a> made the decision to diversify its family farming business with glamping facilities 18 months ago, in order to prepare for the future.<\/p>\n\n\n\n<p>Overlooking 140-acres of farmland, the glamping cabin is a quirky edition to the Welsh countryside, made out of an upcycled shipping container, complete with an outdoor bubble bath.<\/p>\n\n\n\n<p>The business \u201chit the ground running\u201d, according to owner Catherine Davis, but not long after they opened, they were forced to shut, as the pandemic hit.<\/p>\n\n\n\n<p>SMEs in Wales, like Trelan Farm, have been significantly impacted by the Covid-19 pandemic, according to a recent report published by <a href=\"https:\/\/developmentbank.wales\/news-and-events\/economic-intelligence-wales-reports-early-effects-pandemic-welsh-businesses-2020\" class=\"broken_link\">Economic Intelligence Wales<\/a>, which found that SMEs in Wales are less confident about their situation than in other parts of the UK.<\/p>\n\n\n\n<p>However, the family remain \u201coptimistic about the future\u201d, and are looking to expand their glamping provision.<\/p>\n\n\n\n<p>They have just received their second cabin, built by a local farmer using a chassis from a steelworks, in collaboration with a sustainable furniture company.<\/p>\n\n\n\n<p>For Catherine, sustainability is at the heart of their business: \u201cIt\u2019s not something we do to jump on a trendy bandwagon, farms get a bad rep, but they really are the custodians of the countryside.\u201d<\/p>\n\n\n\n<p>They chose not to use hot tubs due to their environmental impact, instead deciding on an outdoor bath with a view, which has become the unique selling point of their glamping experience. They are also working with <a href=\"https:\/\/www.northwaleswildlifetrust.org.uk\/\">North Wales Wildlife Trust<\/a> to plant wildflowers, which improves the biodiversity of their land as well as creating beautiful scenery.<\/p>\n\n\n\n<p>They have begun planning for two new glamping units, each with a unique reclaimed structure, but the process is slow as they are self-funded, and the pandemic has taken a financial toll.<\/p>\n\n\n\n<p>Catherine believes that their investment will pay off when they can reopen however, having made effort to communicate with customers throughout the pandemic. \u201cThe businesses that have kept their customers updated on social media and kept engaging will do well,\u201d she said.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The businesses that have kept their customers updated on social media and kept engaging will do well<\/p><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"683\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-683x1024.jpg\" alt=\"woman in hot tub celebrating\" class=\"wp-image-57921 size-full\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-683x1024.jpg 683w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-200x300.jpg 200w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-770x1155.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-1024x1536.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-512x768.jpg 512w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-720x1080.jpg 720w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-1200x1800.jpg 1200w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-293x440.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2.jpg 1365w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><noscript><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-683x1024.jpg\" alt=\"woman in hot tub celebrating\" class=\"wp-image-57921 size-full\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-683x1024.jpg 683w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-200x300.jpg 200w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-770x1155.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-1024x1536.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-512x768.jpg 512w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-720x1080.jpg 720w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-1200x1800.jpg 1200w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2-293x440.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/OUTDOOR-BATH-2.jpg 1365w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">When will Welsh tourist businesses reopen?<\/p>\n\n\n\n<p>Mark Drakeford has announced that self-contained accommodation is set to reopen for single households on March 27. <\/p>\n\n\n\n<p>However, it is expected that tourists will not be able to travel into Wales from England until at least April 12.<\/p>\n\n\n\n<p>There are currently no dates for when hospitality and attractions will reopen.<\/p>\n\n\n\n<p>These dates are set to be confirmed later on this week by the First Minister.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive<\/p>\n","protected":false},"author":531,"featured_media":57928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260],"tags":[7201,1412,292,5335,6155,3223,144],"coauthors":[7101],"class_list":["post-57672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","tag-covid-19","tag-cycling","tag-farming","tag-hospitality","tag-hotel","tag-small-business","tag-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three resilient businesses investing in the future of Welsh tourism<\/title>\n<meta name=\"description\" content=\"The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three resilient businesses investing in the future of Welsh tourism\" \/>\n<meta property=\"og:description\" content=\"The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T09:21:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-24T09:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2499\" \/>\n\t<meta property=\"og:image:height\" content=\"1670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chloe Coules\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Coules\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/\",\"name\":\"Three resilient businesses investing in the future of Welsh tourism\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg\",\"datePublished\":\"2021-03-24T09:21:09+00:00\",\"dateModified\":\"2021-03-24T09:21:31+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/df23fd3be07c05adeb0d7b97fb1691e6\"},\"description\":\"The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive\",\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg\",\"width\":2499,\"height\":1670},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three resilient businesses investing in the future of Welsh tourism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\u2019s offbeat and in Cardiff then it\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/df23fd3be07c05adeb0d7b97fb1691e6\",\"name\":\"Chloe Coules\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/d4f02c595c2e26f551ae8bf73441004e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f22be078e4072972f1acced3ae0fad7b6fffbd96782844884e813d9cbec99b7f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f22be078e4072972f1acced3ae0fad7b6fffbd96782844884e813d9cbec99b7f?s=96&d=mm&r=g\",\"caption\":\"Chloe Coules\"},\"description\":\"Trainee journalist at Cardiff University with an interest in lifestyle, arts and culture.\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/chloecoules\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Three resilient businesses investing in the future of Welsh tourism","description":"The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/","og_locale":"en_GB","og_type":"article","og_title":"Three resilient businesses investing in the future of Welsh tourism","og_description":"The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive","og_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/","og_site_name":"alt.cardiff","article_published_time":"2021-03-24T09:21:09+00:00","article_modified_time":"2021-03-24T09:21:31+00:00","og_image":[{"width":2499,"height":1670,"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg","type":"image\/jpeg"}],"author":"Chloe Coules","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chloe Coules","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/","name":"Three resilient businesses investing in the future of Welsh tourism","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg","datePublished":"2021-03-24T09:21:09+00:00","dateModified":"2021-03-24T09:21:31+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/df23fd3be07c05adeb0d7b97fb1691e6"},"description":"The tourism industry in Wales has been hit hard by the pandemic, but some businesses remain optimistic as they adapt and grow to survive","breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Pic-3-2.jpg","width":2499,"height":1670},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/"},{"@type":"ListItem","position":2,"name":"Three resilient businesses investing in the future of Welsh tourism"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/","name":"alt.cardiff","description":"If it\u2019s offbeat and in Cardiff then it\u2019s online here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/df23fd3be07c05adeb0d7b97fb1691e6","name":"Chloe Coules","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/d4f02c595c2e26f551ae8bf73441004e","url":"https:\/\/secure.gravatar.com\/avatar\/f22be078e4072972f1acced3ae0fad7b6fffbd96782844884e813d9cbec99b7f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f22be078e4072972f1acced3ae0fad7b6fffbd96782844884e813d9cbec99b7f?s=96&d=mm&r=g","caption":"Chloe Coules"},"description":"Trainee journalist at Cardiff University with an interest in lifestyle, arts and culture.","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/chloecoules\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/57672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/users\/531"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/comments?post=57672"}],"version-history":[{"count":36,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/57672\/revisions"}],"predecessor-version":[{"id":58061,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/57672\/revisions\/58061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media\/57928"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media?parent=57672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/categories?post=57672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/tags?post=57672"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/coauthors?post=57672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}