{"id":57813,"date":"2021-03-24T10:31:16","date_gmt":"2021-03-24T10:31:16","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=57813"},"modified":"2021-03-24T11:09:53","modified_gmt":"2021-03-24T11:09:53","slug":"restaurant-diy","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/","title":{"rendered":"Double-edged sword: How four Welsh food businesses have used heat-at-home kits"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">While heat-at-home kits are helping restaurateurs get their goods to customers, for many businesses they remain unsustainable and impractical<\/h3>\n\n\n\n<p>Heat-at-home kits have provided many businesses with an invaluable lifeline to continue trading under lockdown measures. As all businesses have seen their foot traffic reduced down to near zero, they have been forced to innovate to ensure that revenue remains flowing into their businesses.<\/p>\n\n\n\n<p>While many food businesses have become reliant upon DIY kits, they have not been a silver bullet. For many restaurants, especially those within fine dining, they have been impractical yet unavoidable, with no alternatives for bringing revenue into their restaurants available.<\/p>\n\n\n\n<p>From fine dining to ramen, here are four Welsh businesses that have had to adapt their business models to work under lockdown restrictions.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-cover has-background-dim\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-57846\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1024x512.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1536x768.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-2048x1024.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1920x960.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1500x750.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1400x700.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-block-cover__image-background wp-image-57846\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1024x512.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1536x768.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-2048x1024.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1920x960.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1500x750.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bar-44-1400x700.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-large-font-size\"><strong>The Bar 44 Group<\/strong>, Cardiff, Cowbridge &amp; Penarth<\/p>\n\n\n\n<p>Photo credit: Josh Ong<\/p>\n<\/div><\/div>\n\n\n\n<p>Founded in Cowbridge in 2002, Bar 44 has expanded its tapas restaurants to three other locations, including Penarth, Cardiff and Bristol. It has become well known for its Spanish food, with 2017 seeing the opening of their full grill-house, Asador 44, which has since earned a Michelin Plate award.&nbsp;<\/p>\n\n\n\n<p>\u201cAround March or April time we didn\u2019t do anything, as we thought we\u2019d be back open again soon,\u201d said director and co-founder of the Bar 44 Group, Natalie Isaac. However, when it realised that it had stock that needed to moving on, the group knew it had to do something..&nbsp;<\/p>\n\n\n\n<p>With produce from both their Bar 44 and Asador 44 locations, the group launched Mercado 44, offering recreatable dishes from both of their restaurants. These range from around \u00a310 to \u00a3120 experience boxes, which include their signature Galician dairy cow steaks.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Heat-at-home is only a small percentage of what our business would normally make, about 5-10%&#8221;<\/p><cite>Natalie Isaac, Director and Co-founder of the Bar 44 group<\/cite><\/blockquote>\n\n\n\n<p>While the business has been busy, it has also used the time to develop signature products that could improve the brand\u2019s marketability. \u201cWe\u2019ve taken the time during lockdown to develop a lot of projects that we\u2019ve been meaning to do for ages but never got round to,\u201d Natalie said. She also believes that the heat-at-home boxes have provided a clear platform for reaching customers who were previously unable to visit their restaurants.&nbsp;<\/p>\n\n\n\n<p>The group has also used the opportunity to expand into corporate events, with a recent client purchasing 250 taster boxes to be sent out across the country. It was also able to provide snacks and nibbles to a Q&amp;A session for this year\u2019s Six Nations England vs Wales match via Zoom.<\/p>\n\n\n\n<p>Once their locations reopen, it has no intention of halting Mercado 44. \u201cAlthough the demand won\u2019t be there as much as when we\u2019re in lockdown, I believe there will still be a demand for heat-at-home food, and it\u2019s something we will continue as a new branch of the business,\u201d Natalie added, with the marketplace set to be fully rebranded at the end of this month.&nbsp;<\/p>\n\n\n\n<p>However, it\u2019s current model is unsustainable without assistance. \u201cBoth click and collect is only a small percentage of what our business would normally make, about 5-10%,\u201d Natalie claimed. With <a href=\"https:\/\/www.cga.co.uk\/2020\/07\/28\/hospitality-loses-30bn-of-sales-in-the-second-quarter-of-2020\/#:~:text=The%20UK%27s%20hospitality%20sector%20saw,%C2%A330bn%20in%20lost%20revenue.&amp;text=As%20a%20result%2C%20sales%20from,the%20second%20quarter%20of%202019.\">UK hospitality <\/a>reporting a \u00a330bn loss in revenue in Q2 last year, heat-at-home kits simply aren&#8217;t able to make up for the loss in foot traffic.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-cover has-background-dim\"><img decoding=\"async\" width=\"885\" height=\"442\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-57852\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth.png\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth.png 885w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-293x146.png 293w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><noscript><img decoding=\"async\" width=\"885\" height=\"442\" class=\"wp-block-cover__image-background wp-image-57852\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth.png\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth.png 885w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-293x146.png 293w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/noscript><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-large-font-size\"><strong>Ynyshir<\/strong>, Machynlleth<\/p>\n\n\n\n<p>Photo credit: Jona Black &amp; Bacon on the Beach<\/p>\n<\/div><\/div>\n\n\n\n<p>Located in mid-Wales, Ynyshir remains one of Wales\u2019s only Michelin-starred restaurants. Since its rebranding in 2016, it\u2019s been met with consistent high praise, with the Independent naming it fifth best restaurant in the UK in 2019. Prior to the coronavirus pandemic, Ynyshir would offer diners a 20+ course tasting menu at a high price point, something that\u2019s nearly impossible to translate to a DIY kit.&nbsp;<\/p>\n\n\n\n<p>Head Chef and owner of Ynyshir, Gareth Ward, noted the difficulties in using the boxes to help his business stay afloat. \u201cWe resisted doing them for ages,\u201d he said, adding that they were a \u201clogistical nightmare\u201d to deal with.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe\u2019ll put 100% effort into these kits, but we have a restaurant here. I\u2019m looking at it right now and it\u2019s empty. I just want some kind of normality.\u201d<\/p><cite>Gareth Ward, Owner and Head Chef at Ynyshir<\/cite><\/blockquote>\n\n\n\n<p>When Ynyshir reluctantly launched its first box during the first lockdown, it took advantage of the marketability of the various sauces that would have been normally utilised in dishes across their menu, selling around 600 units for \u00a330 to customers around the UK. \u201cThe whole world wasn\u2019t putting food in boxes at that point, so it wasn\u2019t complete chaos,\u201d Gareth stated.<\/p>\n\n\n\n<p>Despite the success of the sauce box, it\u2019s only released two other at-home kits, with the latest Valentine\u2019s kit selling out all 110 boxes at \u00a3300 for a two-person box. While the boxes are one of the most expensive across the UK, its ingredients, such as Wagyu beef that sells at \u00a3150 per kg, their experience comes at a price.&nbsp;<\/p>\n\n\n\n<p>However, after four of the Valentine\u2019s boxes were lost in transit, with many more arriving to customers damaged, he declared that he\u2019s done with the idea. He also acknowledged that if the restaurant needs to make ends meet, then he\u2019ll release another box. \u201cWe still got staff, electricity and gas to pay,\u201d Gareth remarked, adding that getting any money out of the government is \u201chard work.\u201d&nbsp;<\/p>\n\n\n\n<p>His thoughts are reinforced by the Welsh Independent Restaurant Collective, who have recently launched a campaign highlighting the lack of guidance from the Welsh Government, with the hashtag <a href=\"https:\/\/twitter.com\/WIRC10\/status\/1372831441529270272?s=20\">#WeAreInTheDarkMark<\/a>.<\/p>\n\n\n\n<p>Once restrictions have eased and diners are back in his restaurant, it\u2019s clear that Gareth has no intention of making the DIY kits. \u201cWe\u2019ll put 100% effort into these kits, but we have a restaurant here. I\u2019m looking at it right now and it\u2019s empty. I just want some kind of normality.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-cover has-background-dim\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-53979\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1024x512.png\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1366x683.png 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller.png 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1400x700.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-block-cover__image-background wp-image-53979\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1024x512.png\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1366x683.png 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller.png 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2020\/11\/james-chant-1-smaller-1400x700.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-large-font-size\"><strong>Matsudai Ramen<\/strong>, Cardiff<\/p>\n\n\n\n<p>Photo credit: Jamie Allen<\/p>\n<\/div><\/div>\n\n\n\n<p>Former music artist and venue manager, James Chant, started Matsudai Ramen as a pop-up idea in 2019. Testing the popularity of the idea of becoming Wales\u2019s only dedicated ramen joint, tickets for his <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2020\/11\/27\/james-chant-matusdai\/\">pop-up nights<\/a> in Cardiff sold out within minutes of going live.&nbsp;<\/p>\n\n\n\n<p>Proving its potential, Matsudai entered into a&nbsp; takeover of kitchen at Cardiff venue Blue Honey, which was forced to close after just a few weeks due thanks to the first national lockdown.&nbsp;<\/p>\n\n\n\n<p>Similarly, while other restaurants and venues around transformed into takeaways, this wasn\u2019t as easy for Chant. \u201cRamen doesn\u2019t travel well as a takeaway hot food\u201d, he noted, closing it off as a potential revenue source.<\/p>\n\n\n\n<p>Having already supplied a few frozen ramen kits for friends and family, he realised that he already had the basis for an idea which could help his business not only survive but thrive. Offering kits for around \u00a310 per person, his business was quick to take off.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIt\u2019s hard to make a lot of money from. We\u2019re really busy and we\u2019re just about keeping our heads above the water&#8221;<\/p><cite>James Chant, founder of Matsudai Ramen<\/cite><\/blockquote>\n\n\n\n<p>Offering delivery for Cardiff residents, the business continued to grow substantially, allowing for James to move operations to an industrial unit in Taff\u2019s Well. During the move, James was also able to hire two new staff to join him in what had previously been a single person operation from his kitchen.<\/p>\n\n\n\n<p>Continuing to grow, it launched delivery for the whole UK this February, with their first monthly rotation stock completely selling out. This expansion has also allowed him to hire even more staff, as well as a second unit.&nbsp;<\/p>\n\n\n\n<p>However, while his entire business is currently centred around the kits, he has acknowledged that the system isn\u2019t without its flaws. \u201cIt\u2019s hard to make a lot of money from. We\u2019re really busy and we\u2019re just about keeping our heads above the water,\u201d he admitted.<\/p>\n\n\n\n<p>While the heat-at-home kits have always been at the forefront of his business, it isn\u2019t the business\u2019s endgame, as opening a flagship restaurant has been his dream since Matsudai began.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-cover has-background-dim\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-57895\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-1024x512.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow.jpg 1337w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-block-cover__image-background wp-image-57895\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-1024x512.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/kapow.jpg 1337w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-large-font-size\"><strong>Kapow Ribs and Rocket &amp; Rye,<\/strong> Cowbridge<\/p>\n\n\n\n<p>Photo credit: Kapow Ribs<\/p>\n<\/div><\/div>\n\n\n\n<p>Chef John Cook and his wife Ceri had an idea for a new street food business last year. With branding and concept ready, they were ready to kick off before Covid-19 restrictions brought their idea to a screeching halt. John, like so many others within the industry, noted his worry for paying bills, staff, mortgage and more.<\/p>\n\n\n\n<p>With nothing to lose, armed with a few racks of ribs and a \u00a310 burner phone, they floated their newfound business to see if there was any interest there; it was an immediate success, selling out their entire stock.&nbsp;<\/p>\n\n\n\n<p>Since then, the business has continued to expand, with their latest release of 200 racks selling out almost immediately, with whole racks priced at \u00a314 and sides around \u00a35 each. As their capacity has expanded, their operational range has equally enlarged; originally only delivering to Cardiff, Kapow has since added the Vale of Glamorgan, Bridgend and Rhondda Cynon Taff to their delivery range.&nbsp;<\/p>\n\n\n\n<p>Following Kapow, John and Ceri announced last year their newest restaurant, Rocket &amp; Rye, was to open its doors on Cowbridge High Street last December, following months of gutting and renovation work. However, they were met with unfortunate timing as the Welsh Government\u2019s firebreak lockdown was introduced just a week prior to their planned grand opening.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Renovation, innovation<\/h5>\n\n\n\n<p>With an empty brand new restaurant, they were stuck. In response, they launched their \u2018Rocket boxes\u2019, utilising their knowhow of DIY kits they\u2019d gained from Kapow. These kits aimed to give hopeful diners a taste of what was to come and build a name for the brand for around \u00a350, while simultaneously bringing revenue into the restaurant, whose doors are still yet to open to the public despite starting work 6 months ago. Equally, while renovations have made good use of the new venue, the number of covers will remain limited to their compact space.&nbsp;<\/p>\n\n\n\n<p>The boxes have proved popular among customers, with their collection only service being recently expanded into delivery for residents of Cardiff, and remain the new business\u2019s only main revenue stream.&nbsp;<\/p>\n\n\n\n<p>Once Rocket &amp; Rye is able to open its doors, it&#8217;s unlikely that it is still going to produce any kits, due to time constraints. However, Kapow\u2019s popularity has made it clear it intends on continuing business regardless.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Restaurants glooming, takeaway booming<\/h3>\n\n\n\n<p>While people were forced to stay home, the takeaway sector has seen a huge rise in revenue over the last year. However, many restaurants have been critical of the growth in takeaway via companies such as UberEATs and Deliveroo due to their high commission rates, claiming a 30% cut of all orders. <\/p>\n\n\n\n<p>Here are some key statistics around the takeaway sector boom:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>JustEat\/Takeaway.com saw a 170% rise in the number of orders, resulting in a 62% growth in revenue year-over-year<\/strong><\/li><li><strong>UberEATs saw a 134% growth in year-over-year revenue compared to 2019<\/strong><\/li><li><strong>Delivery Hero, who manage various smaller delivery operators across the world, saw a 70% increase in revenue<\/strong> <strong>across all of their markets<\/strong><\/li><li><strong>Domino&#8217;s saw only a 10% growth in revenue in their UK and ROI market<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While many restaurants have adapted to using heat-at-home kits and takeaway, for many businesses it hasn&#8217;t been so easy<\/p>\n","protected":false},"author":526,"featured_media":58086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260],"tags":[7344,7343,7342,7345],"coauthors":[7090],"class_list":["post-57813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","tag-cardiff-heat-at-home","tag-heat-at-home-kits-wales","tag-restaurant-diy-kits","tag-restaurant-heat-at-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How four Welsh food businesses have adapted with heat-at-home kits<\/title>\n<meta name=\"description\" content=\"How four Welsh food businesses have struggled and succeeded with DIY heat-at-home kits after a year in lockdown\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How four Welsh food businesses have adapted with heat-at-home kits\" \/>\n<meta property=\"og:description\" content=\"How four Welsh food businesses have struggled and succeeded with DIY heat-at-home kits after a year in lockdown\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T10:31:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-24T11:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"885\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@josh__ong\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Ong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/\",\"name\":\"How four Welsh food businesses have adapted with heat-at-home kits\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg\",\"datePublished\":\"2021-03-24T10:31:16+00:00\",\"dateModified\":\"2021-03-24T11:09:53+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/d8b128efbaf349e6b4b5a5b385b1bffd\"},\"description\":\"How four Welsh food businesses have struggled and succeeded with DIY heat-at-home kits after a year in lockdown\",\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg\",\"width\":885,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Double-edged sword: How four Welsh food businesses have used heat-at-home kits\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\u2019s offbeat and in Cardiff then it\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/d8b128efbaf349e6b4b5a5b385b1bffd\",\"name\":\"Josh Ong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/5afefb7c425edba03157e6189033db61\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2a87987ef8ffe5e8fd999d7c14f2d55df62aa3aee5ea9a3cfe58f66c8c169bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2a87987ef8ffe5e8fd999d7c14f2d55df62aa3aee5ea9a3cfe58f66c8c169bb?s=96&d=mm&r=g\",\"caption\":\"Josh Ong\"},\"description\":\"Food writer and journalist at Cardiff University. Words on music, esports and film too.\",\"sameAs\":[\"https:\/\/www.clippings.me\/joshong\",\"j.ong\",\"https:\/\/www.linkedin.com\/in\/josh-ong-91789098\/\",\"https:\/\/x.com\/josh__ong\"],\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/joshong\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How four Welsh food businesses have adapted with heat-at-home kits","description":"How four Welsh food businesses have struggled and succeeded with DIY heat-at-home kits after a year in lockdown","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/","og_locale":"en_GB","og_type":"article","og_title":"How four Welsh food businesses have adapted with heat-at-home kits","og_description":"How four Welsh food businesses have struggled and succeeded with DIY heat-at-home kits after a year in lockdown","og_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/","og_site_name":"alt.cardiff","article_published_time":"2021-03-24T10:31:16+00:00","article_modified_time":"2021-03-24T11:09:53+00:00","og_image":[{"width":885,"height":560,"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg","type":"image\/jpeg"}],"author":"Josh Ong","twitter_card":"summary_large_image","twitter_creator":"@josh__ong","twitter_misc":{"Written by":"Josh Ong","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/","name":"How four Welsh food businesses have adapted with heat-at-home kits","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg","datePublished":"2021-03-24T10:31:16+00:00","dateModified":"2021-03-24T11:09:53+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/d8b128efbaf349e6b4b5a5b385b1bffd"},"description":"How four Welsh food businesses have struggled and succeeded with DIY heat-at-home kits after a year in lockdown","breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/gareth-1.jpg","width":885,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/restaurant-diy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/"},{"@type":"ListItem","position":2,"name":"Double-edged sword: How four Welsh food businesses have used heat-at-home kits"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/","name":"alt.cardiff","description":"If it\u2019s offbeat and in Cardiff then it\u2019s online here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/d8b128efbaf349e6b4b5a5b385b1bffd","name":"Josh Ong","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/5afefb7c425edba03157e6189033db61","url":"https:\/\/secure.gravatar.com\/avatar\/f2a87987ef8ffe5e8fd999d7c14f2d55df62aa3aee5ea9a3cfe58f66c8c169bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2a87987ef8ffe5e8fd999d7c14f2d55df62aa3aee5ea9a3cfe58f66c8c169bb?s=96&d=mm&r=g","caption":"Josh Ong"},"description":"Food writer and journalist at Cardiff University. Words on music, esports and film too.","sameAs":["https:\/\/www.clippings.me\/joshong","j.ong","https:\/\/www.linkedin.com\/in\/josh-ong-91789098\/","https:\/\/x.com\/josh__ong"],"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/joshong\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/57813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/users\/526"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/comments?post=57813"}],"version-history":[{"count":21,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/57813\/revisions"}],"predecessor-version":[{"id":58100,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/57813\/revisions\/58100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media\/58086"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media?parent=57813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/categories?post=57813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/tags?post=57813"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/coauthors?post=57813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}