{"id":57975,"date":"2021-03-24T15:16:14","date_gmt":"2021-03-24T15:16:14","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=57975"},"modified":"2021-03-24T15:30:08","modified_gmt":"2021-03-24T15:30:08","slug":"meet-the-bakers-cashing-in-on-instagrams-love-of-desserts","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/meet-the-bakers-cashing-in-on-instagrams-love-of-desserts\/","title":{"rendered":"Meet the bakers cashing in on Instagram\u2019s love of desserts"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Welsh bakers are upping their aestheticism to profit from this unique business opportunity<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1024x512.jpg\" alt=\"Four cupcakes with blue icing and sprinkles\" class=\"wp-image-57981\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1536x768.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-2048x1024.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1920x960.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1500x750.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1400x700.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1024x512.jpg\" alt=\"Four cupcakes with blue icing and sprinkles\" class=\"wp-image-57981\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1536x768.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-2048x1024.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1920x960.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1500x750.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cake-image-1400x700.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Instagram success relies on the visually spectacular, which these three bakers certainly manage Credit: Brooke Lark on Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\">Instagram is a powerhouse for distribution and baking is the latest industry to harness its potential. In June 2020, Instagram hit one billion users, which is almost an eighth of the world\u2019s population, and businesses spent 177 percent more on adverts in this year, according to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/11\/15\/selling-on-instagram\"><em>wordstream<\/em><\/a><em>. <\/em>Furthermore, around two million Instagram users pay to promote their posts.<\/p>\n\n\n\n<p>Lockdown has been characterised by people trying new things they would never have had time for before, including baking. Whether that be the classic <a href=\"https:\/\/cardiffjournalism.co.uk\/flounder\/delicious-nutritious-and-scientifically-propitious-why-banana-bread-was-the-saviour-we-never-knew-we-kneaded\/\">banana bread<\/a>, welsh cake variations or more complex brownie bakes, interest in baking shot up, and this was mirrored by the increase in followers of Instagram\u2019s baking community.<\/p>\n\n\n\n<p>The hashtag \u201c#cake\u201d brings up 98.4 million posts, closely followed by \u201c#cakesofinstagram\u201d which brings up 9.3 million. Closer to home, the hashtag #welshbaker reveals 2800 posts, and shows artistic cupcakes, sponges and more.<\/p>\n\n\n\n<p>The owners of @famishedbakehouse, @heavyhandbakes and @bakesbyness are all examples of bakers using Instagram\u2019s marketing potential in Wales. Here is what they have to say about using the platform to grow their brands.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Famished Bakehouse<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic.jpg\" alt=\"\" class=\"wp-image-58160\" width=\"770\" height=\"386\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic.jpg 592w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic-300x151.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic-293x147.jpg 293w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic.jpg\" alt=\"\" class=\"wp-image-58160\" width=\"770\" height=\"386\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic.jpg 592w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic-300x151.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/famished-pic-293x147.jpg 293w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/noscript><figcaption>These creme egg cookie pits are being sold as part of Famished Bakehouse&#8217;s easter collection Credit: Alanna Doherty<\/figcaption><\/figure>\n\n\n\n<p>The Instagram account <a href=\"http:\/\/www.instagram.com\/famishedbakehouse\">@famishedbakehouse<\/a> is run by 30 year old Alanna Doherty from Swansea. She stocks a range of cookie products, from stuffed cookies at \u00a32.50 to cookie and brownie stacks costing up to \u00a365. She originally invested money from her full time job as a call centre manager, where she still works part time. Now, it supplements her income as she sells an average of 1000 products per month. Having run the account successfully for 18 months, accruing over 5,400 followers, she has quickly learnt the most effective way of attracting new buyers.<\/p>\n\n\n\n<p>She explains she has worked with bloggers in the past and done product giveaways. She said, \u201cI quickly learned that your following goes up but you don\u2019t necessarily get customers from either of these things.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Additionally she noted that local hashtags like #swanseafood and #swanseabusiness work the best, especially as she only delivers locally. However she admitted she usually forgets and hasn\u2019t used them for a while, but her followers still go up daily without their use.<\/p>\n\n\n\n<p>The hardest part is attracting new followers who will make the step to also becoming buying customers. The most effective method for this is through existing customers sharing their orders on their stories. This authentic form of review works. The customers pay via bank transfer or Paypal, and she also plans on launching a website which will simplify the sales process.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"593\" height=\"598\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox.png\" alt=\"\" class=\"wp-image-58163\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox.png 593w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox-297x300.png 297w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox-100x100.png 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox-293x295.png 293w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><noscript><img decoding=\"async\" width=\"593\" height=\"598\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox.png\" alt=\"\" class=\"wp-image-58163\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox.png 593w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox-297x300.png 297w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox-100x100.png 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/cookie-treatbox-293x295.png 293w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/noscript><figcaption>Cookie treat boxes with a mixture of products Credit: Alanna Doherty<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Instagram is not her sole point of sale. Alanna also sells her products on Facebook and stocks them in cafes in Swansea. Alongside this business, she also works as a contact centre manager.<\/p>\n\n\n\n<p>She said, \u201cI started working reduced hours because Famished took off more than I ever expected!\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h5 class=\"has-vivid-purple-color has-text-color wp-block-heading\">Other Welsh bakers to keep an eye on<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.instagram.com\/crwst.cymru\">Crwst Cymru<\/a> from Cardigan: <span class=\"has-inline-color has-vivid-purple-color\">18,600<\/span> followers<\/li><li><a href=\"http:\/\/www.instagram.com\/bethsbakesnewport\">Beth&#8217;s Bakes<\/a> from Newport: <span class=\"has-inline-color has-vivid-purple-color\">53,700<\/span> followers<\/li><li><a href=\"http:\/\/www.instagram.com\/haystackbakery\">Haystack Bakery<\/a> from Swansea: <span class=\"has-inline-color has-vivid-purple-color\">15,200<\/span> followers<\/li><li><a href=\"http:\/\/www.instagram.com\/mollyscupcakery\">Molly&#8217;s CupCakery<\/a> from Newport: <span class=\"has-inline-color has-vivid-purple-color\">6,350<\/span> followers<\/li><li><a href=\"http:\/\/www.instagram.com\/sweetcakeemma_\">Sweetcake Emma<\/a> from Newport: <span class=\"has-inline-color has-vivid-purple-color\">2,980<\/span> followers<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Heavy Hand Bakes<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"375\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1.jpg\" alt=\"\" class=\"wp-image-58155\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1.jpg 750w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1-293x147.jpg 293w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><noscript><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1.jpg\" alt=\"\" class=\"wp-image-58155\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1.jpg 750w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhand-final-1-293x147.jpg 293w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><figcaption>Amy Davies, owner of Heavy Hand Bakes also sells cookie dough alongside her cookie products Credit: Amy Davies<\/figcaption><\/figure>\n\n\n\n<p><a href=\"http:\/\/www.instagram.com\/heavyhandbakes\">@heavyhandbakes<\/a> is a Cardiff based account which was set up in June 2020 by 26 year old Amy Davies. She works full time at Park Side Cafe in Heath, where she stocks wholesale of her products. Including her wholesale supply, Amy sells around 4000 products monthly, which includes around 100 on her Instagram.&nbsp;<\/p>\n\n\n\n<p>Amy\u2019s raw products cost her around \u00a3400 or \u00a3500 per week. At the beginning this was a struggle to fund, and she used her personal overdraft and furlough money. Looking ahead to this June, her first annual turnover is looking to be \u00a332,000.<\/p>\n\n\n\n<p>She now puts limits on how many Instagram products she sells per month due to the intricacy of many of her products, and is regularly sold out a couple of months in advance.<\/p>\n\n\n\n<p>But how does she manage to work full time and bake over 4000 products per month?<\/p>\n\n\n\n<p>\u201cI never sleep!\u201d she jokes.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1.jpg\" alt=\"An elaborately designed cookie\" class=\"wp-image-58162\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1-225x300.jpg 225w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1-576x768.jpg 576w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1-293x391.jpg 293w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1.jpg\" alt=\"An elaborately designed cookie\" class=\"wp-image-58162\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1-225x300.jpg 225w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1-576x768.jpg 576w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/heavyhandbakes-1-293x391.jpg 293w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><figcaption>One of Amy&#8217;s more elaborate bakes<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Amy stocks giant cookie and brownie combinations, with options of personalised plaques ideal for birthdays, ranging from \u00a325 to \u00a345. The complex toppings include bits of brownies, broken chocolate bars, creme eggs and more. They\u2019re visually spectacular and Amy now has six thousand followers on Instagram.<\/p>\n\n\n\n<p>Amy put in a lot of groundwork to build her following since starting the account last June. She says, \u201cI advertised posts, contacted a lot of local bloggers, did markets, hashtagged the right things to get people noticing, held regular competitions and giveaways and relied on a lot of word of mouth.\u201d<\/p>\n\n\n\n<p>In terms of specific hashtags, Amy\u2019s go tos are #Bestofcardiff #Cardiffcookies #Cardifffood #Cardifflife #Giantcookie #Cookiecake #Cardiff and #CardiffIndie.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Originally, the Instagram account was her main source of income, but she now has a regular wholesale supply which provides a secure income. For Instagram customers, payments are made through bank transfer.<\/p>\n\n\n\n<p>Amy suggests there may be a place for Instagram to introduce a depop style framework, where payments are made through the app but depop take a cut of the profits.<\/p>\n\n\n\n<p>She says, \u201cA lot of businesses use Instagram and it may be safer than messaging across bank details.\u201d However, she adds her business works well without it, and it would be unfair on smaller, startout businesses who keep fees to a minimum.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Bakes by Ness<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final.jpg\" alt=\"\" class=\"wp-image-58158\" width=\"767\" height=\"383\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final.jpg 595w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final-293x146.jpg 293w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final.jpg\" alt=\"\" class=\"wp-image-58158\" width=\"767\" height=\"383\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final.jpg 595w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/bakes-by-ness-final-293x146.jpg 293w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/noscript><figcaption>Mini egg blondies sold on @bakesbyness Instagram Credit: Vanessa Jones<\/figcaption><\/figure>\n\n\n\n<p><a href=\"http:\/\/www.instagram.com\/bakesbyness\">@bakesbyness<\/a> is run by 24 year old Vanessa Jones from Bristol, who sells to surrounding areas including South Wales. Alongside the business, Vanessa works as a trauma coordinator for the NHS, so limits her baking to evenings and weekends. Sometimes she closes her online shop altogether when she has busy weeks at work.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Vanessa splits her business between Instagram, where she has 2300 followers, and Etsy, where she has sold over 500 of her products. They include brownies, cookies, cakes and more. Prices range from 16 up to 70 pounds for the 10 inch pre-decorated celebration cakes.<\/p>\n\n\n\n<p>Her preferred platform is Etsy, where she directs a lot of her customers who direct message to make orders on Instagram. Etsy take a five percent cut of each item sold, which is a small percentage compared to sites like Depop and Ebay which both take a 10 percent cut of profit. In 2020, there were 4.3 million active sellers and 81.9 million active buyers, according to <a href=\"https:\/\/www.statista.com\/topics\/2501\/etsy\/\">Statista<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26.png\" alt=\"\" class=\"wp-image-58164\" width=\"367\" height=\"350\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26.png 589w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26-300x286.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26-293x280.png 293w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26.png\" alt=\"\" class=\"wp-image-58164\" width=\"367\" height=\"350\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26.png 589w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26-300x286.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/03\/Screenshot-2021-03-24-at-14.46.26-293x280.png 293w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/noscript><figcaption>This six inch peanut butter and chocolate drip cake is sold for \u00a340 Credit: Vanessa Jones<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>When asked if she\u2019d prefer keeping her business in one place, she says, \u201cInstagram is a great business tool but we don\u2019t need any more shopping platforms.\u201dVanessa sells around 50 orders per month, many of which include multiple items.<\/p>\n\n\n\n<p> On increasing following and customers, she says, \u201cJust be consistent. Word of mouth is great, and if you have a legitimately good product, it doesn\u2019t take long for people to take notice.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is a powerhouse for distribution and baking is the latest industry to harness its potential.<\/p>\n","protected":false},"author":523,"featured_media":57981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200],"tags":[1040,1041,7347],"coauthors":[7092],"class_list":["post-57975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-baking","tag-cakes","tag-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet the bakers cashing in on Instagram\u2019s love of desserts - alt.cardiff<\/title>\n<meta name=\"description\" content=\"Instagram is a powerhouse for distribution and bakers is are the latest to harness its potential. 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