{"id":58936,"date":"2021-12-06T12:45:30","date_gmt":"2021-12-06T12:45:30","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=58936"},"modified":"2021-12-06T13:02:09","modified_gmt":"2021-12-06T13:02:09","slug":"i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/","title":{"rendered":"\u2018I went from doing nothing to picking up an MA, a job and a business all at once\u2019"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Gemma Evans used one fire-breaker lockdown to go from bored to business owner. She now must balance study, work and running a company<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1024x512.jpg\" alt=\"\" class=\"wp-image-58988\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1024x512.jpg\" alt=\"\" class=\"wp-image-58988\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Gemma makes all 120 scents herself and has posted them all over the country<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Listen to this story:<\/h5>\n\n\n\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"about:blank\" data-lazy-src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1155511525&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><noscript><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1155511525&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><\/noscript><div style=\"font-size: 10px;color: #cccccc;overflow: hidden;font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100\"><a href=\"https:\/\/soundcloud.com\/cardiffjomec\" title=\"CardiffJomec\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener\">CardiffJomec<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/cardiffjomec\/i-started-a-car-scent-business-in-lockdown\" title=\"I Started A Car Scent Business In Lockdown\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener\">I Started A Car Scent Business In Lockdown<\/a><\/div>\n\n\n\n<p>Some things happen in small doses and some things happen all at once.<\/p>\n\n\n\n<p>For Gemma Evans life shot from nought to a hundred during Wales\u2019 fire-breaker lockdown in October 2020, as she went from post-university stagnation to the full-time juggling of study, work and <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/23\/welsh-women-excel-in-the-etsy-world-and-become-self-made-businesswomen\/\">entrepreneurship<\/a>.<\/p>\n\n\n\n<p>\u201cIt\u2019s just mad,\u201d she grins, gesturing at her office with its mile-high stack of boxes and drawers of colourful bottles. Having recently moved in with her boyfriend in Newport Gemma, 23, says she needed an extra bedroom just for her surplus of supplies.<\/p>\n\n\n\n<p>When the pandemic hit, Cardiff born Gemma\u2019s university experience abruptly ended and she soon found the novelty of lockdown wearing off.<\/p>\n\n\n\n<p>Unemployed and stuck at home, Gemma decided to busy herself again in September with a master&#8217;s in human resource management and a job at Tesco. Yet it was when her grandparents arrived from Spain with a \u201clush\u201d smelling crystal hanging from their car mirror, that Gemma chose to ramp up her life even more and launch her car scent business <a href=\"https:\/\/www.scentsensation.co.uk\/\">Scent Sensation<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Trial and Error<\/strong><\/h5>\n\n\n\n<p>After originally training in spray tans and eye lashes in early 2020, Gemma was nervous about starting up another business.<\/p>\n\n\n\n<p>\u201cIt felt like such a failed business opportunity that I\u2019d put time, effort and money into, so I really didn\u2019t want another failed venture,\u201d she says.<\/p>\n\n\n\n<p>She was especially worried about the lack of people driving in lockdown, but soon found that over the <a href=\"https:\/\/www.scentsensation.co.uk\/shop-1\">Christmas <\/a>period the demand for her colourful diffusers was high. <\/p>\n\n\n\n<p>So began her process of trial and error; learning how to order in bulk, buying PPE for assembly, and most fun of all, matching the right colour bottles with the right glitter and scents.<\/p>\n\n\n\n<p>She says her family were a great help for giving advice and once orders started picking up it became an all-hands-on-deck situation at her Mum\u2019s kitchen table.<\/p>\n\n\n\n<p>\u201cAll the fumes were lingering in the room, our spag-bowl was smelling like fresh snowflake!\u201d she laughs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p>I was texting my boyfriend saying \u2018we\u2019ve got over a hundred orders to do!\u2019<\/p><\/blockquote>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Tik Tok algorithms<\/strong><\/h5>\n\n\n\n<p>Gemma hopes one day to turn Scent Sensation into her full-time job, but as most of her publicity relies on Instagram and Tik Tok, she worries about changing algorithms and trends.<\/p>\n\n\n\n<p>\u201cIt goes so much like this\u201d she says, waving her finger up and down, \u201csome weeks I might get three orders, some weeks I might get 20.\u201d<\/p>\n\n\n\n<p>This social media presence really paid off, however, as a simple lip-synching <a href=\"https:\/\/www.tiktok.com\/@scentsensation_?lang=en\">Tik Tok <\/a>got over 150,000 views in March. \u201cI was shaking as my phone was blowing up and I was texting my boyfriend saying \u2018We\u2019ve got over a hundred orders to do!\u2019\u201d she says.<\/p>\n\n\n\n<p>Despite this, Gemma still feels awkward when she sets up her ring light for recording, so will often do up to 30 videos in one sitting to get it out of the way.<\/p>\n\n\n\n<p>She confesses she has become less shy though, and is learning to take each mad day as it comes.<\/p>\n\n\n\n<p>She chuckles, \u201cIf you\u2019d told me a year ago that I\u2019d sell a thousand of these scents I wouldn\u2019t believe you for a second.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Gemma&#8217;s scent recommendations<\/h5>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"768\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-768x1024.jpg\" alt=\"\" class=\"wp-image-58990 size-full\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-768x1024.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-225x300.jpg 225w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-576x768.jpg 576w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-293x391.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2.jpg 770w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-768x1024.jpg\" alt=\"\" class=\"wp-image-58990 size-full\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-768x1024.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-225x300.jpg 225w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-576x768.jpg 576w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2-293x391.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans_2.jpg 770w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-black-color has-text-color\"><em>What\u2019s the best scent for a stressful day?<\/em><\/p>\n\n\n\n<p>Probably one of the fresh ones like <strong><span class=\"has-inline-color has-pale-cyan-blue-color\">Baby Powder<\/span><\/strong> or <strong><span class=\"has-inline-color has-pale-cyan-blue-color\">Fresh Linen<\/span><\/strong>, like when you get into new covers.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>What\u2019s your favourite upcoming Christmas scent?<\/em><\/p>\n\n\n\n<p><strong><span style=\"color:#98643d\" class=\"has-inline-color\">Gingerbread<\/span><\/strong>, hands down.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>How about if you\u2019re going on a long drive?<\/em><\/p>\n\n\n\n<p>Probably a fruity one, <strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Mango<\/span><\/strong> is really popular but <span class=\"has-inline-color has-vivid-red-color\"><strong>Cherry<\/strong> <\/span>is nice as well.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>What if you were driving with a date?<\/em><\/p>\n\n\n\n<p>My favourite perfume is Black Opium which is named <strong>Black Dust<\/strong>, it\u2019s got a very sexy scent.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Which diffuser would you recommend for a sunny day at the beach?<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Either <span class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>Pornstar Martini<\/strong> <\/span>or <span class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>Pina Colada<\/strong>.<\/span><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gemma Evans used one fire breaker lockdown to go from bored to business owner. She now must balance study, work and running a company<\/p>\n","protected":false},"author":763,"featured_media":58988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260],"tags":[7201,5528,7402,7326,7404,7403],"coauthors":[7362],"class_list":["post-58936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","tag-covid-19","tag-local-business","tag-newport-born","tag-positive-pandemic","tag-scent-sensation","tag-tik-tok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018I went from doing nothing to becoming a postgrad and a business owner &#039;<\/title>\n<meta name=\"description\" content=\"Postgraduate student Gemma Evans used one fire breaker lockdown to go from bored to business owner. She now must balance that with a master&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018I went from doing nothing to becoming a postgrad and a business owner &#039;\" \/>\n<meta property=\"og:description\" content=\"Postgraduate student Gemma Evans used one fire breaker lockdown to go from bored to business owner. She now must balance that with a master&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-06T12:45:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T13:02:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olivia Garrett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OA_Garrett\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivia Garrett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/\",\"name\":\"\u2018I went from doing nothing to becoming a postgrad and a business owner '\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg\",\"datePublished\":\"2021-12-06T12:45:30+00:00\",\"dateModified\":\"2021-12-06T13:02:09+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/daa180cb02b20bf611dae7c81f1b19e1\"},\"description\":\"Postgraduate student Gemma Evans used one fire breaker lockdown to go from bored to business owner. She now must balance that with a master's\",\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg\",\"width\":1500,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018I went from doing nothing to picking up an MA, a job and a business all at once\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\u2019s offbeat and in Cardiff then it\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/daa180cb02b20bf611dae7c81f1b19e1\",\"name\":\"Olivia Garrett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/e6043c154dcefed97d941d7f21aadc80\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4c4fa1486a2680e6fda74962306ed2ab278a9ebc1aa1d2b8567fbc716dc6d57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4c4fa1486a2680e6fda74962306ed2ab278a9ebc1aa1d2b8567fbc716dc6d57?s=96&d=mm&r=g\",\"caption\":\"Olivia Garrett\"},\"description\":\"Olivia is a trainee magazine journalist keen to write on all things film and TV. Happy to range from nerdy discussions to feminist critiques Olivia is looking to pursue a career in behind-the-scenes film writing.\",\"sameAs\":[\"https:\/\/www.instagram.com\/ogarrettjourno\/\",\"https:\/\/www.linkedin.com\/in\/olivia-garrett-9331b2196\/\",\"https:\/\/x.com\/@OA_Garrett\"],\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/garretto\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018I went from doing nothing to becoming a postgrad and a business owner '","description":"Postgraduate student Gemma Evans used one fire breaker lockdown to go from bored to business owner. She now must balance that with a master's","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/","og_locale":"en_GB","og_type":"article","og_title":"\u2018I went from doing nothing to becoming a postgrad and a business owner '","og_description":"Postgraduate student Gemma Evans used one fire breaker lockdown to go from bored to business owner. She now must balance that with a master's","og_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/","og_site_name":"alt.cardiff","article_published_time":"2021-12-06T12:45:30+00:00","article_modified_time":"2021-12-06T13:02:09+00:00","og_image":[{"width":1500,"height":750,"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg","type":"image\/jpeg"}],"author":"Olivia Garrett","twitter_card":"summary_large_image","twitter_creator":"@OA_Garrett","twitter_misc":{"Written by":"Olivia Garrett","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/","name":"\u2018I went from doing nothing to becoming a postgrad and a business owner '","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg","datePublished":"2021-12-06T12:45:30+00:00","dateModified":"2021-12-06T13:02:09+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/daa180cb02b20bf611dae7c81f1b19e1"},"description":"Postgraduate student Gemma Evans used one fire breaker lockdown to go from bored to business owner. She now must balance that with a master's","breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_Oliviagarrett_Gemmaevans.jpg","width":1500,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/i-went-from-doing-nothing-to-becoming-a-postgrad-and-a-business-owner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/"},{"@type":"ListItem","position":2,"name":"\u2018I went from doing nothing to picking up an MA, a job and a business all at once\u2019"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/","name":"alt.cardiff","description":"If it\u2019s offbeat and in Cardiff then it\u2019s online here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/daa180cb02b20bf611dae7c81f1b19e1","name":"Olivia Garrett","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/e6043c154dcefed97d941d7f21aadc80","url":"https:\/\/secure.gravatar.com\/avatar\/e4c4fa1486a2680e6fda74962306ed2ab278a9ebc1aa1d2b8567fbc716dc6d57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4c4fa1486a2680e6fda74962306ed2ab278a9ebc1aa1d2b8567fbc716dc6d57?s=96&d=mm&r=g","caption":"Olivia Garrett"},"description":"Olivia is a trainee magazine journalist keen to write on all things film and TV. Happy to range from nerdy discussions to feminist critiques Olivia is looking to pursue a career in behind-the-scenes film writing.","sameAs":["https:\/\/www.instagram.com\/ogarrettjourno\/","https:\/\/www.linkedin.com\/in\/olivia-garrett-9331b2196\/","https:\/\/x.com\/@OA_Garrett"],"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/garretto\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/58936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/users\/763"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/comments?post=58936"}],"version-history":[{"count":33,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/58936\/revisions"}],"predecessor-version":[{"id":60822,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/58936\/revisions\/60822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media\/58988"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media?parent=58936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/categories?post=58936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/tags?post=58936"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/coauthors?post=58936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}