{"id":59022,"date":"2021-12-06T12:50:04","date_gmt":"2021-12-06T12:50:04","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=59022"},"modified":"2023-10-17T11:21:53","modified_gmt":"2023-10-17T10:21:53","slug":"handbag-designer-says-her-dream-came-true-when-she-was-least-expecting-it","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/handbag-designer-says-her-dream-came-true-when-she-was-least-expecting-it\/","title":{"rendered":"Local handbag designer says her dream came true when she was least expecting it"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Handbag designer Moray Luke thought her start-up company wouldn&#8217;t survive the pandemic, but it did thanks to the help of others<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1024x512.jpg\" alt=\"Woman sitting with her hand on a green handbag.\" class=\"wp-image-59023\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1536x768.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-2048x1024.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1920x960.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1500x750.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1400x700.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1024x512.jpg\" alt=\"Woman sitting with her hand on a green handbag.\" class=\"wp-image-59023\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1536x768.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-2048x1024.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1920x960.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1500x750.jpg 1500w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-main-image-1400x700.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Moray Luke has always wanted to own a fashion line and decided to set up her handbag company right before the pandemic (Photo credit &#8211; Tenielle Jordison)<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Listen to this story<\/h5>\n\n\n\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"about:blank\" data-lazy-src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1155685585&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><noscript><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1155685585&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><\/noscript><div style=\"font-size: 10px;color: #cccccc;overflow: hidden;font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100\"><a href=\"https:\/\/soundcloud.com\/cardiffjomec\" title=\"CardiffJomec\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener\">CardiffJomec<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/cardiffjomec\/i-launched-a-handbag-company-during-the-pandemic\" title=\"I launched a handbag company during the pandemic\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener\">I launched a handbag company during the pandemic<\/a><\/div>\n\n\n\n<p>Having a handbag line named after yourself is a fashionista\u2019s dream, but it\u2019s been a turbulent two years in the making for Moray Luke. The 26-year-old thanks the overwhelming support she received during the pandemic for the survival of her company, Moray Luke<\/p>\n\n\n\n<p>The eccentric company director from Kenfig, near Porthcawl, has been creating fashion designs since she was 12. She obtained her printmaking degree 11 years later from the University of Brighton before spending time in the USA. It was in Venice Beach, Los Angeles where Moray\u2019s newfound friends saw her designs and encouraged her to make her own bespoke handbags.<\/p>\n\n\n\n<p>She flew home to Wales and has spent the last two years working from the dining room table of her family home.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The timing was crazy<\/h5>\n\n\n\n<p>The budding designer took the first steps towards setting up her company just before Covid-19 hit the UK. She started business training on the Welsh Government\u2019s <a href=\"https:\/\/businesswales.gov.wales\/growth\/\">Accelerated Growth Programme<\/a> two months before the first lockdown in early 2020 and registered as a company only one month before.<\/p>\n\n\n\n<p>\u201cAll of the timing was crazy,\u201d she says while running her fingers through her hair.<\/p>\n\n\n\n<p>Months of anxiety followed, with society shutting down and causing a series of delays to her business. Moray feared that her company would become another casualty of the pandemic.<\/p>\n\n\n\n<p>She caught Covid-19 last December at the same time as her mother. This took a toll on her mental health. \u201cI went through a dark time,\u201d Moray says frankly, stroking her dog, Kenneth. The chocolate brown dachshund, who Moray speaks Welsh to, proved to be her \u201crock\u201d during this tough period.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Unsolicited support<\/h5>\n\n\n\n<p>It became difficult for the designer to envision her big break happening. She shakes her head, \u201cI didn\u2019t think any of my work would go out the four walls of my mother\u2019s dining room.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>I would cry every night about how I was going to be lost in the pandemic<\/p><\/blockquote><\/figure>\n\n\n\n<p>Moray\u2019s face lights up as she explains that people started to help her just as she lost hope. Local venues offered spaces to shoot photos and factories were happy to host the production of her handbags.<\/p>\n\n\n\n<p>The gesture Moray remembers the most is that of Paul Alger. She sent the director of international affairs from the <a href=\"https:\/\/www.ukft.org\/\">UK Fashion and Textiles Association<\/a> photos of her handbags and he responded with a phone call. He told the entrepreneur she was talented and offered her coaching.<\/p>\n\n\n\n<p>\u201cI\u2019ll start crying if I think about it,\u201d Moray says. \u201cPeople are acting on their hearts,\u201d she smiles and wipes the tears from her brown eyes.<\/p>\n\n\n\n<p>This unsolicited support has enabled Moray to successfully set up her company. She is now launching her <a href=\"https:\/\/morayluke.com\/\">handbag collections<\/a>, one of which is made from fish leather as an alternative and sustainable material.<\/p>\n\n\n\n<p>Attending Fashion Week events in London and Paris with her own handbags feels surreal to the woman who was stuck in lockdown with her hair in a messy bun just 18 months ago. Moray won\u2019t forget the help she was given during the pandemic to get here.<\/p>\n\n\n\n<p>\u201cMy dream has come true. I\u2019m really lucky to find out what that\u2019s like,\u201d she says beaming with gratitude, adding, \u201cIt\u2019s a really raw experience.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"770\" height=\"1020\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1.jpg\" alt=\"Woman sitting and posing with a green handbag\" class=\"wp-image-59024 size-full\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-226x300.jpg 226w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-580x768.jpg 580w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-370x490.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-585x775.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-293x388.jpg 293w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><noscript><img decoding=\"async\" width=\"770\" height=\"1020\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1.jpg\" alt=\"Woman sitting and posing with a green handbag\" class=\"wp-image-59024 size-full\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-226x300.jpg 226w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-580x768.jpg 580w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-370x490.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-585x775.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Cardiff-Character-secondary-image-1-293x388.jpg 293w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"has-text-align-left has-vivid-purple-color has-text-color wp-block-heading\">Moray\u2019s top tips for starting a business<\/h5>\n\n\n\n<p>1. Get educated &#8211; find business training programmes in your area<\/p>\n\n\n\n<p>2. Do research &#8211; study and critique the work of your idols<\/p>\n\n\n\n<p>3. Stay grounded &#8211; surround yourself with a network of supportive family and friends<\/p>\n\n\n\n<p>(Photo credit &#8211; Tenielle Jordison)<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Handbag designer Moray Luke thought her start-up company wouldn&#8217;t survive the pandemic, but it did thanks to the help of others<\/p>\n","protected":false},"author":765,"featured_media":59023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7935],"tags":[971,7409,7525,7410],"coauthors":[7370],"class_list":["post-59022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-life","tag-fashion-industry","tag-handbags","tag-moray-luke","tag-start-up-business"],"yoast_head":"<!-- This site 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