{"id":59153,"date":"2021-12-06T17:36:12","date_gmt":"2021-12-06T17:36:12","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=59153"},"modified":"2023-10-17T11:19:28","modified_gmt":"2023-10-17T10:19:28","slug":"new-sustainable-stationery-shop-launched-by-22-year-old","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/new-sustainable-stationery-shop-launched-by-22-year-old\/","title":{"rendered":"&#8216;I launched my own business in Britain\u2019s biggest recession since records began&#8217;"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">During the pandemic, Aoife Doherty graduated university and entered the turbulent job market, deciding then that was the moment to shape her own future <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1024x512.jpg\" alt=\"Aoife set up her new business at 22\" class=\"wp-image-60872\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1024x512.jpg\" alt=\"Aoife set up her new business at 22\" class=\"wp-image-60872\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore__Business_Aoife_1_.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Self-taught entrepreneur Aoife Doherty in her first store located in St David\u2019s. Her shop has been open since 23 October, 2021. Image credit: Emma Blackmore<\/figcaption><\/figure>\n\n\n\n<p>Aoife Doherty is glowing under the bright lights of her new sustainable stationery shop, Floris. At 22 years old, she\u2019s established her new business in Cardiff\u2019s biggest shopping centre, St David\u2019s. Sustainability and <a href=\"https:\/\/www.instagram.com\/floris.uk\/?hl=en\">Instagrammable<\/a> aesthetics are at its core.<\/p>\n\n\n\n<p>\u201cIt\u2019s crazy!\u201d she laughs, wearing a silver silk face mask with her hair slicked back into a neat bun.<\/p>\n\n\n\n<p>Having graduated from the University of Reading in the middle of the pandemic, Aoife used the turbulent job market in 2020 as a springboard to launch her dream career.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">You can listen to this story here:<\/h5>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"I launched my own business in Britain\u2019s biggest recession by CardiffJomec\" width=\"1200\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"about:blank\" data-lazy-src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F1155937738&#038;show_artwork=true&#038;maxheight=1000&#038;maxwidth=1200\"><\/iframe><noscript><iframe title=\"I launched my own business in Britain\u2019s biggest recession by CardiffJomec\" width=\"1200\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F1155937738&#038;show_artwork=true&#038;maxheight=1000&#038;maxwidth=1200\"><\/iframe><\/noscript>\n<\/div><\/figure>\n\n\n\n<p>\u201cI handed in my dissertation and I was like \u2018Oh, I\u2019m finished. That\u2019s it then,\u2019\u201d the graphic design graduate says, \u201cit was really strange.<\/p>\n\n\n\n<p>\u201cI had a look for jobs and I just couldn\u2019t find anything. It was such an awkward time and if anything, businesses were getting rid of staff, no one was looking for more.\u201d<\/p>\n\n\n\n<p>The idea of her business had been simmering since her second year of university when she sent her family Christmas cards with the logo of <a href=\"https:\/\/www.floris.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Floris<\/a>.<\/p>\n\n\n\n<p>Floris is a variation of the word flora, meaning plants, which grounds the business in nature and relates to sustainability. The \u2018o\u2019 in the lettering is a perfect circle symbolising timelessness and a whole product life cycle, from creation to disposal.<\/p>\n\n\n\n<p>\u201cI think my family thought it would be a fun little project at first,\u201d she smiles, \u201cbut in my head I had these huge ideas and I was like \u2018Yes, I\u2019m going to do this\u2019 \u2013 once I get a thought in my head, that\u2019s the path I\u2019ll follow.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>Once I get a thought in my head, that\u2019s the path I\u2019ll follow<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1024x512.jpg\" alt=\"Inside Floris \" class=\"wp-image-60878\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1024x512.jpg\" alt=\"Inside Floris \" class=\"wp-image-60878\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife___3.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Think The White Company but for stationery, Floris is beautifully lit and organised to accentuate Aoife\u2019s luxurious products. Image credit: Emma Blackmore<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Launching a business <\/h5>\n\n\n\n<p>Aoife, who is from Rhiwbina, set up her website in August last year selling sustainable stationery. \u201cI think, big-dream-me thought orders would flood in and I\u2019ll sell out, but it obviously doesn\u2019t work like that. I&nbsp; quickly learnt that it\u2019s hard to convince people who don\u2019t know you, that you have a good product, and this is what they should buy.\u201d<\/p>\n\n\n\n<p>The entrepreneur decided to set up a market stall at the <a href=\"https:\/\/www.instagram.com\/indiesuperstore\/?hl=en\">Indie Superstore market<\/a> and fell in love with chatting to customers, especially about sustainability. Her biggest obstacle was the unpredictable nature of the pandemic and people\u2019s spending habits. The evening before Aoife\u2019s last market prior to Christmas, lockdown in Wales was announced from 6am the next day.<\/p>\n\n\n\n<p>Aoife was forced to close her stall after spending a whole weekend preparing her Christmas stock. She jumped in her car instead and delivered her online orders all around Cardiff, obeying Covid-19 guidelines. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3.jpg\" alt=\"Aoife's Doherty Business, Floris, products.\" class=\"wp-image-59172\" width=\"333\" height=\"333\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-585x585.jpg 585w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3.jpg\" alt=\"Aoife's Doherty Business, Floris, products.\" class=\"wp-image-59172\" width=\"333\" height=\"333\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_EmmaBlackmore_AoifeDoherty_3-585x585.jpg 585w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/noscript><figcaption>From refillable journals to \u2018growing my small business\u2019 stationery sets, <br>Floris has productivity, entrepreneurship and sustainability at its core. Image credit: Emma Blackmore<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Stationery that doesn\u2019t cost the earth<\/h5>\n\n\n\n<p>Uniquely designed by Aoife, Floris stationery is printed on recycled paper using renewable vegetable oil-based inks instead of petroleum.<\/p>\n\n\n\n<p>She found her gap in the market when she couldn\u2019t find pretty stationery that was sustainable.<\/p>\n\n\n\n<p>\u201cIf I wanted eco-friendly stationery it was always brown paper,\u201d she says, \u201cand I always wanted the nice pink one!\u201d<\/p>\n\n\n\n<p>Her passion for sustainability was kickstarted by a project at school and her graphic design teacher. Now, she aims to teach others about sustainable product design.<\/p>\n\n\n\n<p>In the future, Aoife is eager to design other products, including water bottles, and eventually open another store, but she\u2019s taking one step at a time.<\/p>\n\n\n\n<p>She exclaims, \u201cI don\u2019t want to miss out on what I\u2019ve already built!\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4.jpg\" alt=\"\" class=\"wp-image-60881\" width=\"330\" height=\"330\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-585x585.jpg 585w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4.jpg\" alt=\"\" class=\"wp-image-60881\" width=\"330\" height=\"330\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/EmmaBlackmore_Business_Aoife_4-585x585.jpg 585w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-purple-color\">Aoife&#8217;s advice to anyone keen to start their own business: <\/span><\/h5>\n\n\n\n<p>&#8220;Make sure your idea is solid and is something you are passionate about because you get tested when you start a business. There are so many things that will be thrown at you, and through all of that you have to remain consistent. It\u2019s a learning experience, but you learn on the journey. It\u2019s never too early to start: just go for it!&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aoife Doherty entered the turbulent 2020 job market after graduating, deciding that was the moment to shape her own future <\/p>\n","protected":false},"author":758,"featured_media":60874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7935],"tags":[173,7433,7434,4502,1550,7130,3687,7432,7430,458,7431],"coauthors":[7368],"class_list":["post-59153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-life","tag-cardiff-character","tag-class-of-2020","tag-determination","tag-entrepreneurs","tag-graduate","tag-pandemic","tag-recession","tag-st-davids-mall","tag-stationery","tag-sustainability","tag-young-entreprenur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;I launched my own business in Britain&#039;s biggest recession&#039; - alt.cardiff<\/title>\n<meta name=\"description\" content=\"Aoife Doherty launched her sustainable stationery business, Floris, after entering a turbulent job market, created by the pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/new-sustainable-stationery-shop-launched-by-22-year-old\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;I launched my own business in Britain&#039;s biggest recession&#039; - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"Aoife Doherty launched her sustainable stationery business, Floris, after entering a turbulent job market, created by the pandemic.\" \/>\n<meta property=\"og:url\" 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