{"id":59230,"date":"2021-12-06T12:53:03","date_gmt":"2021-12-06T12:53:03","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=59230"},"modified":"2021-12-13T12:53:01","modified_gmt":"2021-12-13T12:53:01","slug":"welsh-beauty-entrepreneur-cut-her-losses-to-launch-brand-in-lockdown","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/welsh-beauty-entrepreneur-cut-her-losses-to-launch-brand-in-lockdown\/","title":{"rendered":"Welsh beauty entrepreneur cut her losses to launch cosmetics brand in lockdown"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Beauty entrepreneur who founded the first makeup academy in Wales, Zo\u00eb Trigwell, launched her brand Trigwell Cosmetics at home during lockdown<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"569\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-1024x569.jpg\" alt=\"\" class=\"wp-image-59234\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-1024x569.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-300x167.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-770x428.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-293x163.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1.jpg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-1024x569.jpg\" alt=\"\" class=\"wp-image-59234\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-1024x569.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-300x167.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-770x428.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1-293x163.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Zoe-Trigwell-1.jpg 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Founder of Trigwell Cosmetics, Zo\u00eb Trigwell shows her brand&#8217;s Harmony Lashes. Image Credit: Youtube. <\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\"><span style=\"color:#9e0052\" class=\"has-inline-color\">S<\/span>leek and shiny hair tied in a high ponytail, thick lashes on and a foundation touch up, Zo\u00eb is sat behind the camera and launches the meeting on Zoom.  <\/p>\n\n\n\n<p>From being a single mother at 20 with a job in customer services to launching a beauty company at 27 amid a global pandemic, Zo\u00eb seems optimistic for the future. <\/p>\n\n\n\n<p>The Welsh beauty entrepreneur was pregnant with her second child when she launched <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2017\/12\/11\/in-depth-the-demand-for-cruelty-free-beauty\/\">vegan and cruelty-free<\/a> Trigwell Cosmetics from the comfort of her home in Cwmbran during the lockdown in May 2020.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>I\u2019m one of those people who don\u2019t do things by half. I\u2019ll do a million things or nothing<\/strong><\/p><cite>Zo\u00eb Trigwell<\/cite><\/blockquote>\n\n\n\n<p>Zo\u00eb says, \u201cTruthfully, it was hard work but I\u2019m one of those people who don\u2019t do things by half. I\u2019ll do a million things or nothing.\u201d<\/p>\n\n\n\n<p>The makeup artist is a qualified teacher who owned and managed the first makeup academy in Wales for three years. Zo\u00eb Trigwell Makeup Academy located in Newport closed down earlier this year in February as a result of the pandemic. Zo\u00eb refers to the academy as her baby who slipped away during the pandemic.&nbsp;<\/p>\n\n\n\n<p>With two children and a new company, Zo\u00eb focused on building her beauty enterprise from home. <\/p>\n\n\n\n<p>\u201cI sort of lost the love for makeup and the academy, Covid took that away from me. Starting <a href=\"https:\/\/trigwellcosmetics.com\/\">Trigwell Cosmetics<\/a> made me fall in love with makeup all over again but in a different way. I found happiness within myself,\u201d said the entrepreneur.&nbsp;<\/p>\n\n\n\n<p><strong>Following her passion<\/strong><\/p>\n\n\n\n<p>Zo\u00eb juggled a full-time job in customer services when she started her <a href=\"https:\/\/www.youtube.com\/results?search_query=zoe+trigwell\">beauty blog<\/a> in 2014 after her son was born. Growing up, Zo\u00eb was inspired by the growing trends in blogging. She reviewed beauty products on the blog which took off when Zo\u00eb discovered Instagram.&nbsp;<\/p>\n\n\n\n<p>The makeup artist said, \u201cI nearly gained 1k followers from my locality initially and now I have around 20k followers. Instagram helped me form a customer base for Trigwell Cosmetics.\u201d<\/p>\n\n\n\n<p>The self-taught makeup artist started her career with three clients. \u201cJust friends or friends of friends wanted me to do their makeup. I began receiving requests after posting pictures of their makeup looks on Instagram. I decided to join college for a qualification in makeup and cosmetics,\u201d said Zo\u00eb.<\/p>\n\n\n\n<p><strong>Launching in pandemic<\/strong><\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.walesonline.co.uk\/whats-on\/shopping\/john-lewis-christmas-shopping-cardiff-22083343\">years of experience<\/a> in the beauty industry from blogging, makeup artistry and teaching to being an entrepreneur, Zo\u00eb continues to accept challeneges. She established a business in lockdown and organised weekly online makeup tutorials and, stopped two weeks before she had the baby.<\/p>\n\n\n\n<p>The businesswoman said that the lockdown had its problems, for instance, a massive delay in receiving her central product, 10-piece brush sets. In hindsight, she feels grateful to have had the extra time with her children.<\/p>\n\n\n\n<p>The academy owner also said that the pandemic caused turmoil in the beauty industry because makeup artistry relies upon face-to-face meetings. <\/p>\n\n\n\n<p>Zoe expressed, &#8220;It became more important to execute my brand during the lockdown. I wanted to help people simplify their makeup routine and still provide a luxurious feeling through inexpensive products.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-1024x1024.jpg\" alt=\"Beauty entrepreneur takes on One Dip challenge on her YouTube channel\" class=\"wp-image-59236\" width=\"367\" height=\"367\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-1024x1024.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-100x100.jpg 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takes on One Dip challenge on her YouTube channel\" class=\"wp-image-59236\" width=\"367\" height=\"367\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-1024x1024.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-1536x1536.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-768x768.jpg 768w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-1080x1080.jpg 1080w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-1800x1800.jpg 1800w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-585x585.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-900x900.jpg 900w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout-1400x1400.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/11\/Business_ShubhangiDua_ZoeTrigwell_Boxout.jpg 2000w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/noscript><figcaption><kbd><span style=\"color:#9f004a\" class=\"has-inline-color\">Zoe Trigwell's Youtube One Dip Makeup Challenge <\/span><\/kbd><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beauty entrepreneur who founded the first makeup academy in Wales, Zo\u00eb Trigwell, launched her brand Trigwell Cosmetics at home during lockdown<\/p>\n","protected":false},"author":774,"featured_media":59234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[200,201,260],"tags":[969,6749,150,5032,5528,6265,6266],"coauthors":[7356],"class_list":["post-59230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-home","category-business-lead","tag-beauty","tag-beauty-industry","tag-business","tag-cosmetics","tag-local-business","tag-makeup","tag-makeup-artist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welsh beauty entrepreneur cut her losses to launch brand in lockdown<\/title>\n<meta name=\"description\" content=\"Beauty entrepreneur who 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