{"id":61284,"date":"2021-12-16T14:49:53","date_gmt":"2021-12-16T14:49:53","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=61284"},"modified":"2021-12-16T15:17:23","modified_gmt":"2021-12-16T15:17:23","slug":"struggle-find-greetings-cards-cardiff-beyond","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/16\/struggle-find-greetings-cards-cardiff-beyond\/","title":{"rendered":"The struggle to find non-Christmas greetings cards in Cardiff and beyond"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">It\u2019s perhaps unsurprising that Christmas dominates the greetings card market, but finding a card for another holiday, even in the Welsh capital, can be near impossible<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1024x512.jpg\" alt=\"\" class=\"wp-image-61548\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1024x512.jpg\" alt=\"\" class=\"wp-image-61548\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/johnlcards.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Throughout Cardiff, Christmas cards reign supreme. Image credit: Adam England<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap has-vivid-red-color has-text-color\">While it might feel surprising that in a large and diverse city like Cardiff finding greetings cards for religious occasions \u2013 Christmas aside \u2013 is so difficult, for people who observe these other holidays and festivals, it\u2019s a familiar reality.<\/p>\n\n\n\n<p>Despite a real variety of holidays and celebrations being celebrated throughout the year, it can be difficult to find relevant greetings cards without seeking out smaller sellers online. Take Diwali, for instance. There are over 800,000 Hindus in the UK, per the 2011 Census, and over 400,000 Sikhs, many of whom also celebrate the holiday, yet a trip through the city centre of Cardiff in the days leading up to Diwali in search for greetings cards proved almost entirely fruitless.<\/p>\n\n\n\n<p>According to the latest estimates from <a href=\"https:\/\/statswales.gov.wales\/Catalogue\/Equality-and-Diversity\/Religion\/religion-by-region\">Stats Wales<\/a>, there are 55,500 Muslims in Wales and 84,400 people who follow a religion aside from Christianity or Islam. While these might be small numbers when compared to the three million people in Wales altogether, this is still an awful lot of people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Around the UK<\/h2>\n\n\n\n<p>It\u2019s a UK-wide issue, too. Moya lives in Hertfordshire and is Jewish, but had to travel to Golders Green, which has a large Jewish population (Finchley and Golders Green is the political constituency with the largest Jewish population in the UK) to find any Jewish holiday cards: \u201cAware as I am that the UK is predominantly white Christian as a nation, there is a huge diverse culture of people living here which come from all over the world and the Jewish community is one of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check out the video below for more information:<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"The struggle to find non-Christmas greetings cards in Cardiff and beyond\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/E8wnNKQ6uHY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"The struggle to find non-Christmas greetings cards in Cardiff and beyond\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/E8wnNKQ6uHY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript>\n<\/div><\/figure>\n\n\n\n<p>\u201cThere is a demand for these cards to be sold which, if market research was undertaken, would suggest there is a large enough selling point for multicultural\/faith holiday cards to be sold that are not exclusively Christmas-based.\u201d<\/p>\n\n\n\n<p>Where high street retailers are failing, however, <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/06\/new-sustainable-stationery-shop-launched-by-22-year-old\/\" target=\"_blank\" rel=\"noreferrer noopener\">independent creators<\/a> are doing their best to fill the gap in the market. Sites like <a href=\"https:\/\/www.thortful.com\/\">Thortful<\/a> and <a href=\"https:\/\/www.etsy.com\/uk\/\">Etsy<\/a> stock myriad cards from designers, celebrating everything from Hanukkah and Diwali to even contemporary and secular events like National Grandparents Day.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Not having holiday cards that aren&#8217;t white Christian-based is an act of institutionalised exclusion<\/p><cite>Moya<\/cite><\/blockquote>\n\n\n\n<p>One such designer is Natalia Gonzalez, whose cards are sold via Thortful and range from jovial beer-themed birthday cards to those which celebrate Diwali, Hanukkah and even Kwanzaa.<\/p>\n\n\n\n<p>Natalia explains that she\u2019s always on the lookout for ideas and holidays to illustrate, discovering traditions and researching them to find out more: \u201cI love to come up with pretty and modern designs for traditional holidays,\u201d she explains, \u201cif I had enough time I would like to cover all of them just because I think they are very interesting.\u201d<\/p>\n\n\n\n<p>While realizing that the focus is on the most popular holidays simply because of demand, Natalia thinks \u201cit would be nice if anyone could find a card to celebrate their favourite holiday.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1024x512.jpg\" alt=\"\" class=\"wp-image-62060\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1024x512.jpg\" alt=\"\" class=\"wp-image-62060\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2021\/12\/pexels-nicole-michalou-5778899-copy.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>There are a number of holidays this time of year, but how many can you find cards for? Image credit: Nicole Michalou from Pexels<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The retailer fighting back<\/h2>\n\n\n\n<p>John Lewis, the only retailer visited in Cardiff to stock Diwali cards, makes a particular effort to provide inclusive products representative of a number of religions. Sarah Moughtin, Partner and Buyer, Greetings Cards says the company are proud to help customers celebrate a range of religious events with not only greetings cards but instore popups to help find food, drink and gifts.<\/p>\n\n\n\n<p>&nbsp;\u201cWithin our buying team, we work with our Faith network to ensure designs are appropriate and that we continue to educate ourselves on each occasion\u2026We know there is still more to do but are proud of the important work we have achieved to date to make our selection of products more inclusive,\u201d she claims. However, it might be fair to say that the department store, which even in recent weeks has been <a href=\"https:\/\/metro.co.uk\/2021\/11\/04\/john-lewis-christmas-advert-2021-retailer-vows-to-protect-cast-from-trolls-15540208\/\">criticised by some<\/a> as \u201cwoke\u201d, is the exception, not the rule.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Double standards?<\/h2>\n\n\n\n<p>Is it part of a wider pattern? The UK\u2019s official religion is Christianity, and in the 2011 Census almost 60% of people in England and Wales described themselves as Christian, but while a focus on Christianity is to be expected, are other religions being treated &#8211; if not with outright disrespect &#8211; incredibly flippantly?<\/p>\n\n\n\n<p>Back in 2020, the then Secretary of State for Health and Social Care Matt Hancock announced just three hours before Eid that there were to be new restrictions on mixing, scuppering plans for many. Come the end of the year, amid calls to \u2018save Christmas\u2019, the double standards were <a href=\"https:\/\/www.independent.co.uk\/voices\/coronavirus-christmas-rule-of-six-restrictions-eid-religion-festivals-b865923.html\">pointed out<\/a> by many across the media &#8211; it probably wouldn\u2019t be a stretch to view the lack of diverse cards as a symptom of a much wider issue.<\/p>\n\n\n\n<p>Some might argue that, in the grand scheme of things, greetings cards aren\u2019t a particularly big deal. After all, there are plenty of options online. However, when only one of the multiple retailers visited in Cardiff stocks Diwali cards, and when people have to travel to London simply to find a card for Hanukkah, this becomes contentious. As Natalia says, \u201cKnowing about the traditions and holidays of other cultures make us feel closer to them and keep us interested in what\u2019s different, so I think those holidays deserve more presence in the greetings card business.\u201d<\/p>\n\n\n\n<p>\u201cI think [retailers] need to step up their game as not having any holiday cards that aren\u2019t white Christian-based is an act of institutionalised exclusion of other cultures,\u201d Moya adds.<\/p>\n\n\n\n<p>With so many holidays at the end of the year, is it too much to ask for high street retailers to stock cards for them all, and not just Christmas? There are millions of people across the UK, and over 100,000 in Wales, who are being ignored.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<h1 class=\"has-text-align-center has-vivid-red-color has-text-color wp-block-heading\"><strong>Religious\/Cultural Holiday Calendar 2022<\/strong><\/h1>\n\n\n\n<h3 class=\"has-vivid-red-color has-text-color wp-block-heading\">There are plenty of festivals each year, and 2022 is no different. Here are some of the major holidays to look forward to.<\/h3>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Holi &#8211; 17-18 March<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Vaisakhi &#8211; 14 April<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Easter Sunday &#8211; 17 April<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Eid al-Fitr: 2-3 May<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Vesak &#8211; 6 May<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Eid al-Adha: 9-13 July<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Yom Kippur &#8211; 4-5 October<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Diwali &#8211; 24 October<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Hanukkah &#8211; 18-26 December<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Christmas &#8211; 25 December<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">Kwanzaa &#8211; 26 December-1 January<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s perhaps unsurprising that Christmas dominates the greetings card market, but finding a card for another holiday, even in the Welsh capital, can be near impossible<\/p>\n","protected":false},"author":761,"featured_media":61548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7087],"tags":[7544,448,694,7545,7543,7546,7547],"coauthors":[7358],"class_list":["post-61284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-long-reads","tag-cards","tag-christmas","tag-diwali","tag-eid","tag-greetings-card","tag-hanukkah","tag-kwanzaa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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