{"id":66121,"date":"2023-11-10T00:00:13","date_gmt":"2023-11-10T00:00:13","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=66121"},"modified":"2023-12-04T12:04:56","modified_gmt":"2023-12-04T12:04:56","slug":"staying-true-to-yourself-while-owning-a-business","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/11\/10\/staying-true-to-yourself-while-owning-a-business\/","title":{"rendered":"\u2018I was never very good at ticking boxes\u2019 says local CEO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Shop owner Liam Jones shares the importance of staying true to yourself while running a business, even if that means not conforming to the norm<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1024x768.jpg\" alt=\"\" class=\"wp-image-66125\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-770x578.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1440x1080.jpg 1440w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-293x220.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1400x1050.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-100x75.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1024x768.jpg\" alt=\"\" class=\"wp-image-66125\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-770x578.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1440x1080.jpg 1440w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-293x220.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-1400x1050.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1-100x75.jpg 100w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/Liam-Jones-sat-in-shop-copy-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Jones, 26, shows off his brand, something he has dreamed of his whole life. Image credit: Hansa Tote<\/figcaption><\/figure>\n\n\n\n<p>At only 26 years old, Cardiff resident Liam Jones is the CEO of his own clothing brand, <a href=\"https:\/\/overseasapparel.com\/about-us\">Over Seas Apparel<\/a>, in the Royal Arcade.<\/p>\n\n\n\n<p>\u201cI was never very good at ticking boxes in school,\u201d Jones explains, he just wanted to do something creative. So when the opportunity to open a pop-up shop following an art course arose, he jumped at the chance.<\/p>\n\n\n\n<p>Now, nearly eight years on, the business owner reflects on everything the brand has achieved.<\/p>\n\n\n\n<p>Unlike a typical boss, Jones prioritises the social side of having a shop rather than sales. He describes selling clothes as a by-product of what his actual job is, which he says is: \u201cMeeting people and just having a good laugh.&#8221;<\/p>\n\n\n\n<p>The shop is something he has always wanted, reminiscing on weekends spent with his father in the city&#8217;s arcades as a child. \u201cIt\u2019s crazy\u201d, Jones says, almost in disbelief, saying the shop is one of his biggest achievements.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Running to help curb loneliness<\/strong><\/h5>\n\n\n\n<p>As well as selling clothes, Jones has started a <a href=\"https:\/\/www.strava.com\/clubs\/howfastyouruninthem\">weekly running club<\/a> called The OSA Running Club, with the aim of \u201cHaving a laugh\u201d and making new friends. <\/p>\n\n\n\n<p>After taking up running over lockdown but not feeling confident enough to join a club, the then-novice runner decided to form his own.<\/p>\n\n\n\n<p>\u201cI wanted to aim at people that wouldn\u2019t usually go for a run, just to get them out of the house,\u201d Jones says earnestly, stating they finish each run at the pub, ensuring that non-runners who might simply want a catch-up are included.<\/p>\n\n\n\n<p>Jones wants to help people meet others, saying some of the attendees did not know anyone in Cardiff prior to the club, chuckling that one member is \u201cStuck with us forever.&#8221; <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>I\u2019m a bit of a doughnut in the sense that I don\u2019t pretend to be something I\u2019m not<\/p><\/blockquote><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Trials and tribulations of being a young CEO<\/strong><\/h5>\n\n\n\n<p>Having started the brand at only 18, Jones has faced his fair share of challenges as a young CEO, especially while staying as authentically him as possible.<\/p>\n\n\n\n<p>\u201cI\u2019m a bit of a doughnut in the sense that I don\u2019t pretend to be something I\u2019m not\u201d Jones says, explaining he would never dress like a \u201cbusinessperson\u201d, he wants to dress as himself.<\/p>\n\n\n\n<p>Wearing one of his own hoodies and jeans, Jones does not look like a stereotypical businessman, but instead someone that is proud of the brand he has created.<\/p>\n\n\n\n<p>He thinks some people don\u2019t take him seriously due to the \u201cOld-school way&#8221; of looking at things that is so ingrained in businesses.<\/p>\n\n\n\n<p>\u201cThey think that I\u2019m just a kid,\u201d he sighs, recalling an interaction with his former retail landlord who dismissed his jeans and hoodie look.<\/p>\n\n\n\n<p>Refusing to give into other\u2019s assumptions, Jones knows that if he puts his mind to something it will work, saying he \u201cWon\u2019t let it not.&#8221;<\/p>\n\n\n\n<p>These challenges have not dampened Jones\u2019s ambitions \u2013 he wants to open four more stores globally. After this he wants to disappear and \u201cNever come back\u201d, knowing he has achieved a lifelong dream. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Listen to Liam discuss his journey to becoming a CEO <\/h5>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"Local business owner discusses the challenges and triumphs of being a young CEO by CardiffJomec\" width=\"1200\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"about:blank\" data-lazy-src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F1658059086&#038;show_artwork=true&#038;maxheight=1000&#038;maxwidth=1200\"><\/iframe><noscript><iframe title=\"Local business owner discusses the challenges and triumphs of being a young CEO by CardiffJomec\" width=\"1200\" height=\"400\" scrolling=\"no\" frameborder=\"no\" 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