{"id":67232,"date":"2023-12-14T13:01:22","date_gmt":"2023-12-14T13:01:22","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=67232"},"modified":"2023-12-15T18:29:25","modified_gmt":"2023-12-15T18:29:25","slug":"can-a-local-food-culture-restore-welsh-tourism","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/","title":{"rendered":"Can a local food culture restore Welsh tourism?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">To create a stronger tourism identity for Wales, Welsh Government is encouraging hospitality businesses to put more Welsh food and drink on their menus<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1024x512.jpg\" alt=\"Food and drink tourism\" class=\"wp-image-67254\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1024x512.jpg\" alt=\"Food and drink tourism\" class=\"wp-image-67254\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-MENU-IMAGE.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Pasture is one of Cardiff&#8217;s many independent hospitality businesses which celebrates the use of local producers and suppliers. Credit: Hannah Wild<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\">Wales is renowned for being the land of outstanding natural beauty, magnificent coastline, nourishing Welsh cakes and a vibrant (albeit slightly overwhelming) rugby culture on match days.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But while UK residents made&nbsp;<a href=\"https:\/\/www.gov.wales\/sites\/default\/files\/pdf-versions\/2023\/10\/2\/1698748086\/domestic-gb-tourism-statistics-overnight-trips-wales-april-june-2023.pdf\">53.11 million overnight trips<\/a>&nbsp;to UK destinations between January and June of this year, only 3.79 million of these were to Wales. Jane Cook, owner of&nbsp;<a href=\"https:\/\/www.hungrycityhippy.co.uk\/\">HungryCityHippy<\/a>&nbsp;blog feels there is often a jarring difference between how Welsh locals want Wales to be marketed, compared to what makes it an attractive destination.&nbsp;<\/p>\n\n\n\n<p>\u201cFor younger people who want foodie city breaks and exciting things to do, they don\u2019t necessarily know what Wales and Cardiff has to offer these days,\u201d the Canton-based blogger said.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Wales is a cosmopolitan destination, and it\u2019s the food scene, combined with those cultural elements that is really interesting to tourists<\/p>\n<cite>Jane Cook, owner of HungryCityHippy blog<\/cite><\/blockquote>\n\n\n\n<p>In an effort to strengthen the tourism marketing brand of Wales,&nbsp;<a href=\"https:\/\/www.gov.wales\/sites\/default\/files\/publications\/2020-02\/welcome-to-wales-priorities-for-the-visitor-economy-2020-2025.pdf\">Welsh Government<\/a>&nbsp;is investing in food tourism to tell a story of national identity and culture. Hospitality businesses are being encouraged to source ingredients from local farmers and suppliers rather than importing from overseas; increasing the amount of Welsh food and drink on their menus. <\/p>\n\n\n\n<p>Freelance PR consultant Cook says that food and drink is incredibly important to Welsh tourism. \u201cWales is a cosmopolitan destination, and it\u2019s the food scene, combined with those cultural elements that is really interesting to tourists,\u201d the 37-year-old said.&nbsp;<\/p>\n\n\n\n<p>While a local food culture could <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/03\/24\/three-resilient-businesses-investing-in-the-future-of-welsh-tourism\/\">attract more visitors to Wales<\/a> by offering authentic experiences of Welsh culture, it also aligns with Welsh Government\u2019s ambition of creating a \u201c<a href=\"https:\/\/www.gov.wales\/sites\/default\/files\/publications\/2020-02\/welcome-to-wales-priorities-for-the-visitor-economy-2020-2025.pdf\">greener nation<\/a>\u201d. Tourism contributes around&nbsp;<a href=\"https:\/\/sustainabletravel.org\/issues\/carbon-footprint-tourism\/\">8% to the world\u2019s carbon emissions<\/a>, and by reducing the amount of food imported from overseas, Wales could significantly reduce its carbon footprint.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Watch this handy explainer below:<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C01ZF7MoQPV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C01ZF7MoQPV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C01ZF7MoQPV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by @hannahwildwrites<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Cardiff&#8217;s local food culture<\/h5>\n\n\n\n<p>To increase the offerings of Welsh food and drink on their menus, hospitality businesses would have to alter their supply chain; switching to local suppliers only.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Kacie Morgan, owner of the blog\u00a0<a href=\"https:\/\/www.therarewelshbit.com\/\">The Rare Welsh Bit<\/a>\u00a0blog says that when choosing somewhere to eat in Cardiff, she tends to look for highly rated independent restaurants which have a local supply chain, \u201cPeople appreciate knowing where their food has come from nowadays,\u201d she said.\u00a0<\/p>\n\n\n\n<p>Pearl Costello, the sustainable food places co-ordinator at <a href=\"https:\/\/foodcardiff.com\/\">Food Cardiff<\/a> says that by sourcing ingredients from local producers and suppliers, hospitality businesses are able to keep transport to a minimum, while keeping money circulating in the local community.<\/p>\n\n\n\n<p>&#8220;Reducing the number of steps in the supply chain, and getting to know suppliers directly can increase the opportunity to ensure that the ingredients purchased are produced in a way which is good for the climate and nature,&#8221; Costello said. <\/p>\n\n\n\n<p>As the city&#8217;s sustainable food partnership, Food Cardiff have published a <a href=\"https:\/\/foodcardiff.com\/city-centre-businesses-urged-to-take-action-to-help-cardiff-become-one-of-the-uks-most-sustainable-food-cities\/\">business toolkit<\/a> to support hospitality businesses in committing to pledges such as <a href=\"https:\/\/foodcardiff.com\/action\/source-locally-and-shorten-supply-chains\/\">sourcing local ingredients<\/a>. <\/p>\n\n\n\n<p>Despite the work of Food Cardiff, <a href=\"https:\/\/www.cardiff.gov.uk\/ENG\/Your-Council\/Have-your-say\/Ask%20Cardiff%20Library\/City%20Wide%20Food%20Strategy%20Report%202022.pdf\">Cardiff residents claim that they lack confidence<\/a> when looking to purchase sustainably produced food, with 42.3% stating that there\u2019s often a lack of information provided by businesses on how their food has been sustainably produced. <\/p>\n\n\n\n<p>The problem, according to freelance PR consultant Cook, is that the sustainability space is becoming increasingly crowded with hospitality businesses claiming sustainable practices. \u201cI think one way consumers can evidence whether people are actually doing that much, and also the way that businesses can differentiate themselves from everyone else, is having the external accreditation to prove it,\u201d she said.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/pasturerestaurant.com\/\">The Pasture Restaurant group<\/a>, a collective of restaurants honouring fire-based cooking and local ingredients have recently received a three-star \u2018Food Made Good\u2019 accreditation from the Sustainable Restaurant Association (SRA).&nbsp;<\/p>\n\n\n\n<p>Located on High Street in Cardiff, Pasture are the&nbsp;<a href=\"https:\/\/foodcardiff.com\/pasture-becomes-first-indie-welsh-restaurant-to-gain-3-rating-from-the-sustainable-restaurant-association\/\">first independently owned restaurant in Wales<\/a>&nbsp;to receive the accreditation which acknowledges their sustainable practices; one of which involves sourcing food from local suppliers, and growing their produce on their own farm in Bristol.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1024x512.jpg\" alt=\"Food and drink tourism\" class=\"wp-image-67255\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1024x512.jpg\" alt=\"Food and drink tourism\" class=\"wp-image-67255\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/FINAL-FINAL-PASTURE-EXTERIOR.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Located on High Street in Cardiff, Pasture supports local suppliers while investing in ethical, and sustainable working practices. Credit: Hannah Wild<\/figcaption><\/figure>\n\n\n\n<p>Speaking on Pasture\u2019s accreditation from the SRA, Cook said: \u201cThere is a cost involved to go through it, but it involves really evidencing all the ways that you\u2019re running a sustainable business, and in turn, makes you stand out from the crowd.&#8221;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Survival of the richest<\/h5>\n\n\n\n<p>While a greater offering of local Welsh produce could attract more visitors to Wales, many smaller, independent businesses may struggle with the costs required to establish themselves as a sustainable business providing local food and drink.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.visitcardiff.com\/about-us\/\">Visit Cardiff<\/a>, the official tourism body for Cardiff, claims that it promotes a \u201c<a href=\"https:\/\/www.visitcardiff.com\/about-us\/\">dynamic image<\/a>\u201d by advertising a variety of places to eat, drink and visit in Cardiff. But in order to be promoted on their website, it comes at an annual membership cost of \u00a3400.&nbsp;<\/p>\n\n\n\n<p>\u201cInevitably, cash-rich chains can all afford memberships, but many of the more cash-conscious independents can\u2019t or won\u2019t subscribe,\u201d Cook said.&nbsp;<\/p>\n\n\n\n<p>Alongside this, Morgan recognises that many independents may struggle with the costs of switching to a local supply chain. \u201cIt\u2019s important to consider the financial impact this change could have on independent hospitality businesses in Wales.<\/p>\n\n\n\n<p>\u201cWith costs on the rise as it is, changing suppliers to source produce locally could mean more expense for small businesses,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>Welsh Government may face a major problem in its efforts to promote Wales as a global tourist destination because of this. While investment into the local food scene could be optimal for visitor growth by offering dishes of Welsh identity and culture, if smaller independents are unable to gain recognition for being a sustainable business providing Welsh produce, tourist destinations such as Cardiff may lose their charm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>Food Cardiff network meet-up:<\/strong><\/p>\n\n\n\n<p>On the 20th December, Food Cardiff are holding their <a href=\"https:\/\/foodcardiff.com\/join-our-december-food-cardiff-meet-up-at-the-heathcock-llandaff\/\">final network meet-up of the year<\/a> at The Heathcock in Llandaff. Individuals, organisations and businesses from across the city come together to meet likeminded people, and make connections to help with sourcing locally. Click the hyperlink to find out more, and book a ticket to the event for just \u00a33.<\/p>\n\n\n\n<figure class=\"wp-block-embedpress-google-maps-block ose-google-maps\"><iframe class=\"zeen-lazy-load-base zeen-lazy-load\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.google.com\/maps\/d\/embed?mid=1tnPl2I5onYBuPQfFo8QidHf5TfHQ3xU&amp;ehbc=2E312F&quot; width=&quot;640&quot; height=&quot;480&quot;&gt;\" frameborder=\"0\" width=\"600\" height=\"450\"><\/iframe><noscript><iframe src=\"https:\/\/www.google.com\/maps\/d\/embed?mid=1tnPl2I5onYBuPQfFo8QidHf5TfHQ3xU&amp;ehbc=2E312F&quot; width=&quot;640&quot; height=&quot;480&quot;&gt;\" frameborder=\"0\" width=\"600\" height=\"450\"><\/iframe><\/noscript><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-67309\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1024x512.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-block-cover__image-background wp-image-67309\" alt=\"\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1024x512.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1024x512.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-300x150.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-770x385.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1366x683.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-585x293.jpg 585w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1170x585.jpg 1170w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-293x147.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2-1400x700.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><strong><span style=\"text-decoration: underline\">Local food and drink producers in the South Wales area: <\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Calon Wen<\/strong> <strong>(SA32 8BH)<\/strong>: Co-operative of 25 organic family farms across Wales offering a range of organic, and ethically produced products such as butter, milk and cheese. <\/li>\n\n\n\n<li><strong>Cardiff Distillery (CF11 8TU): <\/strong>Family run bar, restaurant, hotel and distillery producing craft gins, rums, vodkas and liqueurs.<\/li>\n\n\n\n<li><strong>Banc Organics (SA17 5AF): <\/strong>Organic, nutritious and healthy fruit and veg, locally grown to the highest ethical standards.<\/li>\n\n\n\n<li><strong>Caws Teifi Cheese (SA44 5JY): <\/strong>Artisan raw cheesemakers in Ceredigion making four types of cheese from un-pasteurised cows milk on site.<\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>To create a stronger tourism identity for Wales, Welsh Government is encouraging hospitality businesses to put more Welsh food and drink on their menus<\/p>\n","protected":false},"author":1032,"featured_media":67257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7087,7936],"tags":[22,3135,5335,692,144,211],"coauthors":[7932],"class_list":["post-67232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-long-reads","category-public-life","tag-food-2","tag-food-and-drink","tag-hospitality","tag-sustainable","tag-tourism","tag-wales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can a local food culture restore Welsh tourism? - alt.cardiff<\/title>\n<meta name=\"description\" content=\"Welsh Government is encouraging hospitality businesses to increase their offerings of Welsh food and drink for tourism\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can a local food culture restore Welsh tourism? - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"Welsh Government is encouraging hospitality businesses to increase their offerings of Welsh food and drink for tourism\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T13:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T18:29:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Wild\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Hanwildwrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Wild\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/\",\"name\":\"Can a local food culture restore Welsh tourism? - alt.cardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg\",\"datePublished\":\"2023-12-14T13:01:22+00:00\",\"dateModified\":\"2023-12-15T18:29:25+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/1590232bc451c7836a63d56b55421cf4\"},\"description\":\"Welsh Government is encouraging hospitality businesses to increase their offerings of Welsh food and drink for tourism\",\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg\",\"width\":1500,\"height\":750,\"caption\":\"Food and drink tourism\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can a local food culture restore Welsh tourism?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\u2019s offbeat and in Cardiff then it\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/1590232bc451c7836a63d56b55421cf4\",\"name\":\"Hannah Wild\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/28d468fe64c4ece319709499dd316794\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/avatar_user_1032_1699372153-96x96.jpeg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/avatar_user_1032_1699372153-96x96.jpeg\",\"caption\":\"Hannah Wild\"},\"description\":\"Hannah Wild is a trainee magazine journalist at Cardiff University with an interest in travel, food, and the environment.\",\"sameAs\":[\"https:\/\/www.instagram.com\/hannahwildwrites\/\",\"https:\/\/www.linkedin.com\/in\/hannah-wild-49803625b\/\",\"https:\/\/x.com\/Hanwildwrites\"],\"url\":\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/wildhe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can a local food culture restore Welsh tourism? - alt.cardiff","description":"Welsh Government is encouraging hospitality businesses to increase their offerings of Welsh food and drink for tourism","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/","og_locale":"en_GB","og_type":"article","og_title":"Can a local food culture restore Welsh tourism? - alt.cardiff","og_description":"Welsh Government is encouraging hospitality businesses to increase their offerings of Welsh food and drink for tourism","og_url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/","og_site_name":"alt.cardiff","article_published_time":"2023-12-14T13:01:22+00:00","article_modified_time":"2023-12-15T18:29:25+00:00","og_image":[{"width":1500,"height":750,"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg","type":"image\/jpeg"}],"author":"Hannah Wild","twitter_card":"summary_large_image","twitter_creator":"@Hanwildwrites","twitter_misc":{"Written by":"Hannah Wild","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/","name":"Can a local food culture restore Welsh tourism? - alt.cardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg","datePublished":"2023-12-14T13:01:22+00:00","dateModified":"2023-12-15T18:29:25+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/1590232bc451c7836a63d56b55421cf4"},"description":"Welsh Government is encouraging hospitality businesses to increase their offerings of Welsh food and drink for tourism","breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/12\/Feature-Featured-Image-1.jpg","width":1500,"height":750,"caption":"Food and drink tourism"},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/14\/can-a-local-food-culture-restore-welsh-tourism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/"},{"@type":"ListItem","position":2,"name":"Can a local food culture restore Welsh tourism?"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/","name":"alt.cardiff","description":"If it\u2019s offbeat and in Cardiff then it\u2019s online here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/1590232bc451c7836a63d56b55421cf4","name":"Hannah Wild","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/#\/schema\/person\/image\/28d468fe64c4ece319709499dd316794","url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/avatar_user_1032_1699372153-96x96.jpeg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2023\/11\/avatar_user_1032_1699372153-96x96.jpeg","caption":"Hannah Wild"},"description":"Hannah Wild is a trainee magazine journalist at Cardiff University with an interest in travel, food, and the environment.","sameAs":["https:\/\/www.instagram.com\/hannahwildwrites\/","https:\/\/www.linkedin.com\/in\/hannah-wild-49803625b\/","https:\/\/x.com\/Hanwildwrites"],"url":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/author\/wildhe\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/67232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/users\/1032"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/comments?post=67232"}],"version-history":[{"count":15,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/67232\/revisions"}],"predecessor-version":[{"id":67395,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/posts\/67232\/revisions\/67395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media\/67257"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/media?parent=67232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/categories?post=67232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/tags?post=67232"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-json\/wp\/v2\/coauthors?post=67232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}