{"id":67996,"date":"2024-12-02T16:02:08","date_gmt":"2024-12-02T16:02:08","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=67996"},"modified":"2024-12-02T16:04:28","modified_gmt":"2024-12-02T16:04:28","slug":"everyone-deserves-to-feel-cool-its-a-hard-world-says-clothes-store-owner","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2024\/12\/02\/everyone-deserves-to-feel-cool-its-a-hard-world-says-clothes-store-owner\/","title":{"rendered":"&#8216;Everyone deserves to feel cool; it&#8217;s a hard world&#8217;, says clothes store owner"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Knight Vintage founder discusses how he wants his shop to make people feel after struggles in Cardiff market<\/h3>\n\n\n\n<p>Jacob Knight, 26, opened his store in High Street arcade last month. Prior to this, he had a stall within <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2023\/12\/04\/cardiff-market-renovations-how-do-the-traders-really-feel\/\">Cardiff Market<\/a> among various food vendors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1024x576.jpg\" alt=\"Owner of Knight Vintage stood outside his new store, in-front of his window.\" class=\"wp-image-67997\" style=\"width:771px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--2048x1152.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1366x768.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1920x1080.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1400x788.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1024x576.jpg\" alt=\"Owner of Knight Vintage stood outside his new store, in-front of his window.\" class=\"wp-image-67997\" style=\"width:771px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--2048x1152.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1366x768.jpg 1366w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1920x1080.jpg 1920w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/11\/image-1--1400x788.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Owner Jacob Knight, 26, outside his new High Street Arcade store. Image Credit: Alfie Bennett<\/figcaption><\/figure>\n\n\n\n<p>Knight grew up in Llanishen, Cardiff,  where he described his high school as a &#8220;weird mix&#8221; of people.<\/p>\n\n\n\n<p>He spoke about friendship struggles: \u201cI never had that many friends in high school, not until year 10 did I really find a group.\u201d<\/p>\n\n\n\n<p>\u201cI was going to gigs in high school with my mates, hardcore shows, lots of stage diving and also skating. Skating and music was my big thing\u201d, he said happily. \u201cVintage became a big thing for me because I was skating and I couldn&#8217;t afford to go and buy new clothes because I was going to be battering them\u201d, he laughed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I still pinch myself every morning. I&#8217;m like, you&#8217;ve got your own shop!<\/p>\n<\/blockquote>\n\n\n\n<h5 class=\"wp-block-heading\">Nothing To Lose<\/h5>\n\n\n\n<p>Everything\u00a0 began after a trip to Thailand piqued his interest in vintage clothing, he spent hours in a vintage shop getting inspiration, he travelled back to Cardiff with a mission.<\/p>\n\n\n\n<p>\u201cI had nothing else to lose. It was either going back to the job I wanted to get away from so bad, or just trying to do something for myself. So I was working part-time and then doing Knight Vintage pop-ups on the weekends,&#8221; he said.<\/p>\n\n\n\n<p>Knight decided the next step for his business was opening a stall in <a href=\"https:\/\/www.visitcardiff.com\/highlights\/cardiff-market\/\">Cardiff Market<\/a> in 2020 to retail his specially collected wares. However, in 2024, he explained that food smells had gotten to the point of having to swap stock around due to the smell.<\/p>\n\n\n\n<p> \u201cI had to pull a lot of my good stock off the rails and switch it with some cheaper stock just because I couldn&#8217;t deal with the smell.<\/p>\n\n\n\n<p>\u201cAs good as the food is in Cardiff market, for the type of clothes I sell, it&#8217;s not exactly great because it means it gets on the clothes and damages them.&#8221;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">New Beginnings<\/h5>\n\n\n\n<p>He moved from Cardiff Market due to the food smells on the clothes and decided he needed a larger space for his business. With the new <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2024\/12\/01\/knight-vintages-vision-comes-full-circle-in-move-to-the-high-street-arcade-market\/\">location<\/a> in High Street arcade, he says: \u201cI still pinch myself every morning. I&#8217;m like, you&#8217;ve got your own shop!\u201d<\/p>\n\n\n\n<p>Knight discusses his routine: \u201cI&#8217;m big on my fitness. I&#8217;m big on my swimming. I like swimming in the sea when it&#8217;s freezing cold. Love it. At least once or twice a week, I&#8217;ll wake up, half five, get down to the beach at seven-ish, go for a swim and have a coffee at <a href=\"https:\/\/www.visitwales.com\/destinations\/south-wales\/glamorgan-heritage-coast\/things-do-barry-and-barry-island\">Barry Island<\/a>, get on the train, come home, shower and open the shop for 10.30.&#8221;<\/p>\n\n\n\n<p>He discussed social media and the role he wants his shop to have, saying: \u201cI want everyone to feel cool. Everyone deserves it. It\u2019s a hard world we live in. We have to live up to all these expectations of social media.\u201d<\/p>\n\n\n\n<p>Regarding his future, he explained: \u201cAt the moment, that\u2019s a million miles away\u201d\u00a0 while laughing, \u201cbut I&#8217;d love to open up a concept of a vintage shop, barber, tattoo parlour, and a speakeasy sort of thing. That&#8217;s like&#8230; Top-level.&#8221;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Listen to Jacob Knight below where he talks about the hard times he had with his business!<\/h5>\n\n\n\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"about:blank\" data-lazy-src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1948666331&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><noscript><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1948666331&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><\/noscript><div style=\"font-size: 10px;color: #cccccc;overflow: hidden;font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100\"><a href=\"https:\/\/soundcloud.com\/cardiffjomec\" title=\"CardiffJomec\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener\">CardiffJomec<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/cardiffjomec\/vintage-clothes-shop-owner-discusses-hard-times-within-his-business\" title=\"Vintage clothes shop owner discusses hard times within his business\" target=\"_blank\" style=\"color: #cccccc;text-decoration: none\" rel=\"noopener\">Vintage clothes shop owner discusses hard times within his business<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knight Vintage owner discusses how he wants his shop to make people feel after struggles in the market<\/p>\n","protected":false},"author":1189,"featured_media":67997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7935],"tags":[],"coauthors":[8075],"class_list":["post-67996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-life"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Everyone deserves to feel cool; 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