{"id":70100,"date":"2024-12-15T22:50:03","date_gmt":"2024-12-15T22:50:03","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/?p=70100"},"modified":"2024-12-18T15:17:22","modified_gmt":"2024-12-18T15:17:22","slug":"rental-fashion-is-the-answer-to-overconsumption-in-wale","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2024\/12\/15\/rental-fashion-is-the-answer-to-overconsumption-in-wale\/","title":{"rendered":"Fashion crisis unwrapped: The \u2018rental revolution\u2019 for Welsh consumers\u2019 wardrobes"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">With 1.7 million garments thrown away \u201cafter just one use\u201d in the UK, could rental clothing offer fashion a sustainable future?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-1024x683.jpg\" alt=\"A wardrobe filled with clothing would benefit from a trip to a charity shop and some rental fashion\" class=\"wp-image-70273\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new.jpg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-1024x683.jpg\" alt=\"A wardrobe filled with clothing would benefit from a trip to a charity shop and some rental fashion\" class=\"wp-image-70273\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/claire-new.jpg 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Overconsumption in fashion is being left in 2024. Photograph by Pexels<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\">The Christmas jumper sums up the state of our fast fashion crisis: the one you wore last year is stuffed in the back of the wardrobe, stretched out from one too many mince pies, complete with a cheesy slogan. Hideous.\u00a0You hop online where jumpers galore are three-for-one, covered in plastic tinsel, and massive bows. And a cartoon Rudolph complete with a light-up flashing nose. Which also sings.\u00a0<\/p>\n\n\n\n<p>It\u2019s not just the jumpers. A recent study by <a href=\"https:\/\/www.oxfam.org.uk\/media\/press-releases\/17m-sequined-items-are-binned-after-the-christmas-party-season-but-wont-ever-biodegrade\/\">Oxfam <\/a> found: \u201cIn the UK, 33 million sequined garments and accessories are purchased each festive season, and 1.7 million of these are thrown away after just one use.\u201d<\/p>\n\n\n\n<p>We often panic buy a sparkly outfit for the multiple Christmas parties, work dos and get togethers, rationalising that they\u2019ll be an investment, to be kept year after year. But with trends cycling faster than ever before, and social expectations through the roof, you can bet that sequin pantsuit won\u2019t see another Christmas.&nbsp;<\/p>\n\n\n\n<p><strong>Merry Excess<\/strong><\/p>\n\n\n\n<p>Apparel imports in Wales have been found in a <a href=\"https:\/\/www.gov.wales\/welsh-international-goods-trade-2023-html\">recent survey<\/a> to be 608% more than the export rates, the largest import-export ratio of all miscellaneous consumer trader goods, despite being one of the top countries in the world for sustainability. <\/p>\n\n\n\n<p>This means nearly all of the clothes we buy have to travel thousands of miles to be delivered to our doorstep, only to be discarded after one use. And if it\u2019s fast fashion, you can almost guarantee it is sourced unethically.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"342\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion.png\" alt=\"Rental Fashion could solve the issue of over exportation in Wales\" class=\"wp-image-70125\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion.png 512w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion-300x200.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion-370x247.png 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion-293x196.png 293w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><noscript><img decoding=\"async\" width=\"512\" height=\"342\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion.png\" alt=\"Rental Fashion could solve the issue of over exportation in Wales\" class=\"wp-image-70125\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion.png 512w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion-300x200.png 300w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion-370x247.png 370w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2024\/12\/chart-fashion-293x196.png 293w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Though apparel is not the largest total trade, it has the largest export-import difference of all the miscellaneous manufactured articles. Graph by Lois Beasley<\/figcaption><\/figure>\n\n\n\n<p>And it\u2019s not just the planet, but also your pockets. In a November survey by <a href=\"https:\/\/www.finder.com\/uk\/banking\/christmas-shopping-statistics\">Finder<\/a>, Welsh people plan to spend on average \u00a3740 per person on Christmas gifts this year. And yet we still find the need to spend on fresh festive outfits each year.\u00a0\u00a0<\/p>\n\n\n\n<p>Here\u2019s where the Christmas miracle comes in: rental fashion.<\/p>\n\n\n\n<p>Renting lets the consumer feel the dopamine rush of buying a new piece, without the hefty price tag or the overconsumption. <\/p>\n\n\n\n<p>Much like how we swap clothes with our girl friends, rental fashion gives the buyer a curated collection to choose from, and take back when they\u2019re done; without even having to worry about what washing machine setting to choose.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDfBcCHvUpN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DDfBcCHvUpN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DDfBcCHvUpN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Lois (@lois.journo)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Still unsure on rental fashion? Here&#8217;s a 60 second breakdown. Video by Lois Beasley<\/figcaption><\/figure>\n\n\n\n<p>Hannah Jones, owner of rental boutique <a href=\"https:\/\/minniemaycloset.co.uk\/\">Minnie May<\/a>, described renting as the \u201csustainable trend. Buying second hand is cool. We are certainly on the curve of the circular economy.\u201d <\/p>\n\n\n\n<p>Minnie May calls itself the \u201cfirst and leading in Wales\u201d rental boutique of its kind, offering not only bridal wear, but work party outfits, birthday attire and other less formal occasion wear. The high street aspect of Jones\u2019 business allows her customers to enjoy a personal styling session to make sure they are happy with their order before taking it home, taking out any risk of the customer buying a \u2018haul\u2019.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DDUurw_oNwV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DDUurw_oNwV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DDUurw_oNwV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by HAN JONES | HIREUK | STYLISTS (@hireuk_minniemaycloset)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Rental fashion businesses like Minnie May ensure statement pieces can be worn again and again. Photograph credit: WCS Agency <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The haul culture crisis<\/strong><\/h4>\n\n\n\n<p>Buying multiple clothes in different sizes, or a whole host of different pieces from online stores or even from the high street has become normal. With the rise of clothing hauls on social media, buying and returning lots of clothing at a time has become more and more normalised, which not only promotes <a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2021\/12\/16\/how-cardiff-businesses-are-taking-on-the-fast-fashion-industry-one-stitch-at-a-time\/\">overconsumption <\/a>but uses more emissions, and often returns just get thrown away. <\/p>\n\n\n\n<p>Not only are hauls becoming more popular, but the social pressure of wearing a new outfit and keeping up with trends has become more explosive with the rise of social media.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Women aren\u2019t just going to fall out of love with fashion<\/p><\/blockquote><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.strikemagazines.com\/blog-2-1\/the-dangers-of-haul-culture\">Strike Magazine<\/a> explains: \u201cThe aspirational nature of the videos leads viewers to believe that the content creator is presenting the ideal life, a life that we should all strive to obtain by consuming more goods.\u201d<\/p>\n\n\n\n<p>Because of this, more brands are offering rental services for their pricier occasion wear, the most recent being the fast fashion retailer ASOS. The brand collaborated with rental service Hirestreet to offer a subscription based rental service, where the consumer will be able to rent five garments a month for \u00a375.&nbsp;<\/p>\n\n\n\n<p>Rental eradicates the issue of social pressure because your wardrobe is constantly changing, but without the detrimental effect to the environment and your finances. <\/p>\n\n\n\n<p>Hannah Teale, owner of a rental company <a href=\"https:\/\/www.instagram.com\/diffuseretail\/\">Diffuse <\/a>based in Warwick, gave her insights after her first year of business: \u201cOutside of this rental revolution, we don\u2019t have a choice. We either have to buy or we miss out. Rental is growing because there is a need for women to shop in a way that suits their needs. [Occasion Wear] is a very emotional category to shop and it is needed to meet those emotional demands that are ultimately always going to exist. Women aren\u2019t just going to fall out of love with fashion.\u201d<\/p>\n\n\n\n<p>Jenna Rak, the senior director of audience development with remit across Latin America, Europe and Asia, spoke to alt.Cardiff on renting clothing: \u201cI think renting will be so much bigger in the next couple of years. It\u2019s already big in America, so I think everyone will be using it in the UK.\u201d<\/p>\n\n\n\n<p> Grazia reports that with the rental market in the UK hitting \u00a3923 billion this year, it&#8217;s &#8220;forecast to boom over the next few years.&#8221; Although rental boutiques are few and far between in Wales, with the expected &#8220;boom&#8221; of rental fashion in the coming years, it is likely they could become more common. <\/p>\n\n\n\n<p>With the trends coming and going as quick as melting snow, a wardrobe that is fresh and sustainable will protect our planet from dangerous emissions and overconsumption, and your wardrobe from another Rudolph jumper faux-pas. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 1.7 million garments thrown away \u201cafter just one use\u201d in the UK, could rental clothing offer fashion a sustainable future?<\/p>\n","protected":false},"author":1188,"featured_media":70273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7087,7936],"tags":[448,622,8224],"coauthors":[8072],"class_list":["post-70100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-long-reads","category-public-life","tag-christmas","tag-fashion","tag-rental"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rental Fashion is the answer to overconsumption in Wales<\/title>\n<meta name=\"description\" content=\"Rental fashion lets the consumer feel the dopamine rush of buying a new piece, without the hefty price tag or the overconsumption.\" \/>\n<meta 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