{"id":7934,"date":"2011-12-14T15:40:59","date_gmt":"2011-12-14T15:40:59","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=7934"},"modified":"2011-12-14T15:40:59","modified_gmt":"2011-12-14T15:40:59","slug":"in-depth-special-edition-books","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/12\/14\/in-depth-special-edition-books\/","title":{"rendered":"In-depth: Special edition books"},"content":{"rendered":"<h2>Special edition books are lining the shelves of your local bookshop in the run up to Christmas and look set to rekindle our love affair with the printed page\u00a0<\/h2>\n<div id=\"attachment_8118\" class=\"wp-caption aligncenter\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8118\" title=\"waterstones 2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-2.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-2.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-2-300x138.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-8118\" title=\"waterstones 2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-2.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-2.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-2-300x138.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a><p class=\"wp-caption-text\">Waterstones on The Hayes is one of the only remaining chain bookshops in Cardiff<\/p><\/div>\n<p>Wandering aimlessly through your local bookshop on a dreary, rain-sodden afternoon has long been one of the most comforting past-times you could hope to find. The feeling of thick carpet under your feet; the never-changing, unique smell of dusty shelves and the reliable weight of that elusive book in your hands. For some, this harks back to a long forgotten time when browsing in your local bookshop was the norm and not the exception.<\/p>\n<p>But retailers across the country are helping customers, in the age of the iPad and Kindle, recapture their love for print and the humble bookshop with special edition reissues of classic novels.\u00a0<\/p>\n<p>With embossed leather-bound covers, fine-leaf pages and gilt lining, the books filling the shelves of Britain\u2019s bookshops look more like baubles on a Christmas tree than the run-of-the-mill paperbacks we have come to expect.<\/p>\n<p>Walk into your local Waterstone\u2019s, and one shelf alone may house classics by Jane Austen, Mark Twain, Edgar Allen Poe and Emily Bronte. The delicate gold script title of <em>Sense &amp; Sensibility<\/em> covers pastel-coloured pages, while the gothic scrawl of <em>Dracula<\/em> on blood-red leather would stand out on any coffee table. These classic novels are ones most of us will already have on our shelves, but in the run up to Christmas we will justify them as a treat, or a present for a loved one with a penchant for the collectable.\u00a0\u00a0\u00a0<\/p>\n<p><strong>The careful shopper<\/strong><\/p>\n<p>Christmas shopping has changed massively in the past decade; in a recent report, Verdict Research found that since 2000 attitudes have changed from the \u201ccareless shopper\u201d, who paid little but bought lots, to today\u2019s \u201ccareful shopper\u201d, who pays high prices for fewer goods. This new shopper is demanding and wants more than just a product; they want an experience.\u00a0<\/p>\n<p>The manager of Cardiff\u2019s Waterstone\u2019s branch, Steve Gane, has noticed a dramatic increase in the trend in recent years. In his opinion, the key to their success is simple, \u201cGreat books, established classics, in a beautiful package are hugely appealing to many book buyers.\u201d<\/p>\n<p>While Steve noted that many are bought as gifts, customers also collect sets from publishers who release a whole range of classics as special editions. The impact these have on a reader\u2019s shelf at home is what inspires them, Steve believes.\u00a0\u00a0<\/p>\n<p><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-8123\" title=\"waterstones 4\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-4-300x137.jpg\" alt=\"\" width=\"300\" height=\"137\" \/><noscript><img decoding=\"async\" class=\"alignright size-medium wp-image-8123\" title=\"waterstones 4\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/waterstones-4-300x137.jpg\" alt=\"\" width=\"300\" height=\"137\" \/><\/noscript><\/a><\/p>\n<p>\u201cI think it&#8217;s also true to say that readers are willing to invest more in classics. They&#8217;re certainly luxury purchases, as the majority are available in very cheap editions, or even as free e-books.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>This is too true; if you were buying some of these books on Amazon\u2019s Kindle, you wouldn\u2019t hand over a penny. But the click-and-buy transience of these transactions sometimes fails to provide the quality and tangibility that consumers are looking to receive with their product.\u00a0<\/p>\n<p>That isn\u2019t to say however that digital books aren\u2019t taking a giant bite out of the market; figures released by the Publishers Association for 2010 show that sales of digital books are soaring in the UK, with \u00a316 million spent on novels and consumer titles alone.\u00a0<\/p>\n<p><strong>Ever changing<\/strong><\/p>\n<p>In Cardiff, the thirst for unique literary tomes has always been a pronounced one. Troutmark Books in the Castle Arcade specialises in secondhand books, first editions, comic annuals and magazines. Perched high around the desk is a selection of special edition and collectable books, ranging from the truly unique to the kitsch and kooky.\u00a0<\/p>\n<p>Owner Keri Rogers explains, \u201cMost Christmases people come in looking for something from the past, and want something unusual. A lot aren\u2019t necessarily expensive, but many come from the 1940s and 1950s and cost around \u00a350.\u201d<\/p>\n<p><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/troutmark2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-8126 alignleft\" title=\"troutmark2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/troutmark2-300x95.jpg\" alt=\"\" width=\"300\" height=\"95\" \/><noscript><img decoding=\"async\" class=\"size-medium wp-image-8126 alignleft\" title=\"troutmark2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/troutmark2-300x95.jpg\" alt=\"\" width=\"300\" height=\"95\" \/><\/noscript><\/a><\/p>\n<p>Keri acknowledges that while many people may still visit the store, they are then going home and looking online to ensure they get the best deal, \u201cThere are less and less of us around now &#8211; browsing book shops. The trend for buying on the internet means that we can only last so long.\u201d<\/p>\n<p>Shop assistant Leon Richards confesses he is afraid to buy a Kindle or iPad, fearing it would give him a desire to rid himself of all his treasured paperbacks.\u00a0While the rise of e-readers is indisputable, special editions are just one of the ways readers are being tempted back into their local bookshops.<\/p>\n<p>Keri is pragmatic about the future, \u201cBooks used to be leather bound, in chains and guarded by monks. Books will always change, but now that change is speeding up.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Special edition books are lining the shelves of your local bookshop in the run up to Christmas and look set to rekindle our love affair with the printed page\u00a0 Wandering aimlessly through your local bookshop on a dreary, rain-sodden afternoon has long been one of the most comforting past-times you could hope to find. The feeling of thick carpet under your feet; the never-changing, unique smell of dusty shelves and the reliable weight of that elusive book in your hands. [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":8114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[1800,253,1801,1802,1803,1804,1805,1806,1807],"coauthors":[],"class_list":["post-7934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-barnes-noble","tag-castle-arcade","tag-faber-faber","tag-penguin","tag-penguin-classics","tag-the-hayes","tag-troutmark-books","tag-verdict-research","tag-waterstones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-depth: Special edition books - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/12\/14\/in-depth-special-edition-books\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-depth: Special edition books - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"Special edition books are lining the shelves of your local bookshop in the run up to Christmas and look set to rekindle our love affair with the printed page\u00a0 Wandering aimlessly through your local bookshop on a dreary, rain-sodden afternoon has long been one of the most comforting past-times you could hope to find. 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