{"id":8090,"date":"2011-12-14T11:22:56","date_gmt":"2011-12-14T11:22:56","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=8090"},"modified":"2011-12-14T11:22:56","modified_gmt":"2011-12-14T11:22:56","slug":"in-depth-cardiffs-urban-legends","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/12\/14\/in-depth-cardiffs-urban-legends\/","title":{"rendered":"In-depth: Cardiff\u2019s urban legends"},"content":{"rendered":"<h2><span style=\"font-family: Cambria\"><span style=\"color: #000000\">Welsh hip-hop seems unlikely but Cardiff has emerged as one of the UK\u2019s leading <\/span><span style=\"color: #000000\">hip-hop cities and it\u2019s getting love from New York to Tokyo<\/span><\/span><\/h2>\n<div id=\"attachment_8101\" class=\"wp-caption alignnone\" style=\"width: 480px\"><a href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/Ruffstylz2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8101\" title=\"Ruffstylz2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/Ruffstylz2.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/Ruffstylz2.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/Ruffstylz2-300x138.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-8101\" title=\"Ruffstylz2\" src=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/Ruffstylz2.jpg\" alt=\"\" width=\"480\" height=\"220\" srcset=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/Ruffstylz2.jpg 480w, https:\/\/cardiffjournalism.co.uk\/altcardiff\/wp-content\/uploads\/sites\/13\/2011\/12\/Ruffstylz2-300x138.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><\/a><p class=\"wp-caption-text\">Ruffstylz: a record-breaking rapper and the co-founder of Cardiff&#039;s most-established hip-hop label (Photo: Associated Minds)<\/p><\/div>\n<p><span style=\"color: #000000;font-family: Cambria\">Cardiff has the most rappers per capita outside London, says the city\u2019s most established hip-hop label. It may seem unlikely but given Wales\u2019s tradition of music and poetry, the transition from bard to bad has been a natural one.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">British hip-hop is synonymous with London\u2019s estates, which have given us Dizzee, Tinchy and Tinie, but urban music is booming in cities across the UK and Cardiff is at the fore. The question now is can Cardiff be to Brithop in the teenies what Manchester was to Britrock in the late 80s?<\/span><\/p>\n<p><span style=\"font-family: Cambria\"><span style=\"color: #000000\">Cardiff-based label Associated Minds (AM) was founded at a De La Soul gig in Bristol in 2004 and has discovered a wealth of hip-hop talent in Wales. Last month, it released <\/span><em><span style=\"color: #000000\">Hidden Thoughts 2006 \u2013 2010<\/span><\/em><span style=\"color: #000000\">, a free download-only compilation of unreleased material. <\/span><\/span><\/p>\n<p><span style=\"font-family: Cambria\"><span style=\"color: #000000\">The tracks span several decades of urban music production, from jazz and funk to gangster rap and dubstep, and are consistent in quality from first to last. AM co-founder Mayor says, \u201c<\/span><span style=\"color: #000000\">It\u2019s getting love all over. We wanted to get that out so we could close off the old chapter and prepare to drop a whole load of music.\u201d<\/span><\/span><\/p>\n<p><strong><span style=\"font-family: Cambria\"><span style=\"color: #000000\"><em>Hidden Thoughts<\/em> and hidden talent<\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Record-breaking rapper and AM co-founder Ruffstylz is on three tracks. He set the record for longest rap in the old Toucan Club in Cardiff in 2003 clocking in at 10 hours and 34 minutes, a record he broke again in 2009 (17 hours) just because he could.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Cardiff Beatbox prodigy Beatbox Fozzy provides a purely vocal backing track. He competed in the finals of the UK beatbox championships and opened for Dizzee Rascal while still in his teens.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Barry\u2019s Metabeats produced several tracks, his debut was Plan B magazine\u2019s album of the year in 2007, and Blacktrix, Mudworth and Ralph Rip Shit rap in thick Cardiff accents.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Guests include Cardiff dubstep producer Monky as well as international artists such as American rapper and Mensa member Chino XL and Japanese<br \/>producer Bugseed.<\/span><\/p>\n<p><span style=\"font-family: Cambria\"><span style=\"color: #000000\">An eclectic mix of styles, <\/span><em><span style=\"color: #000000\">Hidden Thoughts<\/span><\/em><span style=\"color: #000000\">is a microcosm of Cardiff\u2019s hip-hop scene. Ruffstylz says Cardiff is unlike Bristol that has a distinct sound or London where hip-hop is contained to certain areas. Cardiff hip-hop is defined by plurality rather than a single sound or area.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">\u201cCardiff is an intelligent city. Cardiff is more individual, more of a free creative space,\u201d he says. \u201cPeople here stay themselves, they\u2019re unique. Everyone has a different style from each other which is really refreshing.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Adam Kennedy, a Cardiff-based music journalist, similarly says, \u201cThere is not one sound in terms of the music but obviously the south Wales accent gives hip-hop from Cardiff a certain hue and a real cutting sense of humour is very noticeable in most of the acts.\u201d<\/span><\/p>\n<p><strong><span style=\"color: #000000;font-family: Cambria\">Coming of age<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Cardiff\u2019s hip-hop scene is barely in its teens. Ruffstylz says when he moved to London in 1999, Cardiff didn\u2019t have a scene but when he returned the next year, a small but vibrant community had formed. He wouldn\u2019t leave again. \u201cI\u2019ve got no reason to leave,\u201d he says. \u201cFor a long time, people would\u2019ve laughed at the prospect of people making hip-hop round here. Now it\u2019s not an issue.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">In the past decade, Cardiff has slowly cultivated respect in the hip-hop community. Mayor says, \u201cOur artists have definitely broken out nationally and even more so internationally. Their music is played on radio from Australia to Germany to America to Japan and most have had LPs or singles of the month awards in numerous national magazines.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\"><strong>Top of the hip-hops<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Music historians will say 2011 was the year of Brithop with Londoners Example and Dappy both reaching number one. But is it time for London\u2019s monopoly on Brithop to end?<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Adam Kennedy says, \u201cLondon artists like Dizzee Rascal and Example have shown you need a bit of pop nous to make it really big. There\u2019s definitely the talent to do that in Cardiff but a lot of the artists do it because they love hip-hop not because they want to be famous for a commercialised take on their music.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Cambria\">Ruffstylz says paying one\u2019s dues is more important than commercial success, especially in hip-hop culture where respect is hard earned and easily lost, and he gravitates more towards like-minded people on the international hip-hop scene rather than the local pop market.<\/span><\/p>\n<p><span style=\"font-family: Cambria\"><span style=\"color: #000000\">He has recorded a new single, <\/span><em><span style=\"color: #000000\">Horse Rider<\/span><\/em><span style=\"color: #000000\">, with Gift of Gab of American hip-hop duo Blackalicious and is recording an album, which he describes as \u201ccrazy shit you\u2019ve never heard before.\u201d<\/span><\/span><\/p>\n<p><span style=\"font-family: Cambria\"><span style=\"color: #000000\">AM\u2019s other artists are releasing new music too.<\/span><span style=\"color: #000000\">\u00a0 <\/span><span style=\"color: #000000\">\u201cP<\/span><span style=\"color: #000000\">eople are going to see a real step up in terms of the variety and quality of the music and the guests we&#8217;ve got are truly incredible too,\u201d Mayor says. \u201cThe finest wordsmiths in the US are on board from the full spectrum of styles that exist within hip-hop, from street music to creative West Coast styles.\u201d<\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: Cambria\">Cardiff may not have a number one this time next year but it is a recognised force in the hip-hop community and it\u2019s only a matter of time until it gets the recognition it deserves.<br \/><\/span><\/span><\/p>\n<p><span style=\"font-family: Cambria\"><span style=\"color: #000000\">Mayor says if you were to measure it pound for pound, as they do in boxing, then Cardiff has the most hip-hop artists per head of anywhere outside London. He adds, \u201cAnd it\u2019s not just numbers, it\u2019s the depth and diversity too. <\/span><span style=\"color: #000000\">Cardiff has the best spread of originality of any city as I see it.\u201d<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welsh hip-hop seems unlikely but Cardiff has emerged as one of the UK\u2019s leading hip-hop cities and it\u2019s getting love from New York to Tokyo Cardiff has the most rappers per capita outside London, says the city\u2019s most established hip-hop label. It may seem unlikely but given Wales\u2019s tradition of music and poetry, the transition from bard to bad has been a natural one. British hip-hop is synonymous with London\u2019s estates, which have given us Dizzee, Tinchy and Tinie, but [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":8098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[1344,1349,1350,1786],"coauthors":[],"class_list":["post-8090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-associated-minds","tag-rap","tag-ruffstylz","tag-urban-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-depth: Cardiff\u2019s urban legends - alt.cardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/altcardiff\/2011\/12\/14\/in-depth-cardiffs-urban-legends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-depth: Cardiff\u2019s urban legends - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"Welsh hip-hop seems unlikely but Cardiff has emerged as one of the UK\u2019s leading hip-hop cities and it\u2019s getting love from New York to Tokyo Cardiff has the most rappers per capita outside London, says the city\u2019s most established hip-hop label. 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