{"id":32238,"date":"2023-11-24T14:07:09","date_gmt":"2023-11-24T14:07:09","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/cjsnews\/?p=32238"},"modified":"2023-12-14T18:35:26","modified_gmt":"2023-12-14T18:35:26","slug":"cardiff-council-five-new-smart-billboards","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/cjsnews\/cardiff-council-five-new-smart-billboards\/","title":{"rendered":"Cardiff Council plans for five new &#8216;smart billboards&#8217; sparks controversy"},"content":{"rendered":"\n<p><strong>Campaigners have voiced concerns over plans for new digital advertising boards across Cardiff claiming they will distract motorists, clutter pedestrian walkways and damage the climate.<\/strong><\/p>\n\n\n\n<p>It follows after Cardiff Council put forward five new &#8220;interactive communications hub units&#8221; in Central Square, Wood Street, 1-4 Greyfriars Road, Ty Admiral David Street and Adam Street. <\/p>\n\n\n\n\n\t\t\n\t\t<div id=\"ep-gutenberg-content-476a33ec4d37875470df032ab654d78b\" class=\"ep-gutenberg-content   ep-percentage-width   ep-content-protection-disabled \">\n\t\t\t<div class=\"embedpress-inner-iframe emebedpress-unit-percent ep-doc-476a33ec4d37875470df032ab654d78b\"  style=\"max-width:100%\" id=\"embedpress-pdf-1700571942742\">\n\t\t\t\t<div >\n\t\t\t\t\t<div class=\"ep-embed-content-wraper\"><div class=\"position-right-wraper gutenberg-pdf-wraper\"><iframe title=\"8fu3x2mpv8u5wrv1\" class=\"zeen-lazy-load-base zeen-lazy-load embedpress-embed-document-pdf embedpress-pdf-1700571942742\" style=\"width:600px;height:600px; max-width:100%; display: inline-block\" src=\"about:blank\" data-lazy-src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-admin\/admin-ajax.php?action=get_viewer&#038;file=https%3A%2F%2Fcardiffjournalism.co.uk%2Fcjsnews%2Fwp-content%2Fuploads%2Fsites%2F11%2F2023%2F11%2F8fu3x2mpv8u5wrv1.pdf#key=dGhlbWVNb2RlPWRlZmF1bHQmdG9vbGJhcj10cnVlJnBvc2l0aW9uPXRvcCZwcmVzZW50YXRpb249dHJ1ZSZsYXp5TG9hZD1mYWxzZSZkb3dubG9hZD10cnVlJmNvcHlfdGV4dD10cnVlJmFkZF90ZXh0PXRydWUmZHJhdz1mYWxzZSZkb2Nfcm90YXRpb249dHJ1ZSZhZGRfaW1hZ2U9dHJ1ZSZkb2NfZGV0YWlscz10cnVlJnpvb21faW49dHJ1ZSZ6b29tX291dD10cnVlJmZpdF92aWV3PXRydWUmYm9va21hcms9dHJ1ZSZmbGlwYm9va190b29sYmFyX3Bvc2l0aW9uPWJvdHRvbSZzZWxlY3Rpb25fdG9vbD0wJnNjcm9sbGluZz0tMSZzcHJlYWRzPS0x\" frameborder=\"0\" oncontextmenu=\"return false;\"><\/iframe><noscript><iframe title=\"8fu3x2mpv8u5wrv1\" class=\"embedpress-embed-document-pdf embedpress-pdf-1700571942742\" style=\"width:600px;height:600px; max-width:100%; display: inline-block\" src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-admin\/admin-ajax.php?action=get_viewer&#038;file=https%3A%2F%2Fcardiffjournalism.co.uk%2Fcjsnews%2Fwp-content%2Fuploads%2Fsites%2F11%2F2023%2F11%2F8fu3x2mpv8u5wrv1.pdf#key=dGhlbWVNb2RlPWRlZmF1bHQmdG9vbGJhcj10cnVlJnBvc2l0aW9uPXRvcCZwcmVzZW50YXRpb249dHJ1ZSZsYXp5TG9hZD1mYWxzZSZkb3dubG9hZD10cnVlJmNvcHlfdGV4dD10cnVlJmFkZF90ZXh0PXRydWUmZHJhdz1mYWxzZSZkb2Nfcm90YXRpb249dHJ1ZSZhZGRfaW1hZ2U9dHJ1ZSZkb2NfZGV0YWlscz10cnVlJnpvb21faW49dHJ1ZSZ6b29tX291dD10cnVlJmZpdF92aWV3PXRydWUmYm9va21hcms9dHJ1ZSZmbGlwYm9va190b29sYmFyX3Bvc2l0aW9uPWJvdHRvbSZzZWxlY3Rpb25fdG9vbD0wJnNjcm9sbGluZz0tMSZzcHJlYWRzPS0x\" frameborder=\"0\" oncontextmenu=\"return false;\"><\/iframe><\/noscript> <p class=\"embedpress-el-powered\">Powered By EmbedPress<\/p><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n<p>These kiosks, built by JCDecaux UK Ltd, would contain public service facilities on one side and a digital billboard on the other.<\/p>\n\n\n\n<p>This includes a range of services such as: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free Wi-Fi and phone calls (including &#8220;rapid connection to emergency services&#8221;)<\/li>\n\n\n\n<li>Defibrillators<\/li>\n\n\n\n<li>Wayfinding <\/li>\n\n\n\n<li>Device charging<\/li>\n\n\n\n<li>And would capture environmental data, CCTV and air quality monitoring<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"670\" height=\"502\" loading=\"lazy\" data-id=\"32422\" src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1.png\" alt=\"\" class=\"wp-image-32422\" srcset=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1.png 670w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1-300x225.png 300w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1-293x220.png 293w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><noscript><img decoding=\"async\" width=\"670\" height=\"502\" data-id=\"32422\" src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1.png\" alt=\"\" class=\"wp-image-32422\" srcset=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1.png 670w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1-300x225.png 300w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.53.00-pm-1-293x220.png 293w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"777\" height=\"584\" loading=\"lazy\" data-id=\"32420\" src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm.png\" alt=\"\" class=\"wp-image-32420\" srcset=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm.png 777w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm-300x225.png 300w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm-770x579.png 770w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm-293x220.png 293w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><noscript><img decoding=\"async\" width=\"777\" height=\"584\" data-id=\"32420\" src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm.png\" alt=\"\" class=\"wp-image-32420\" srcset=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm.png 777w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm-300x225.png 300w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm-770x579.png 770w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.44.04-pm-293x220.png 293w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"670\" height=\"501\" loading=\"lazy\" data-id=\"32423\" src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm.png\" alt=\"\" class=\"wp-image-32423\" srcset=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm.png 670w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm-300x224.png 300w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm-293x219.png 293w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><noscript><img decoding=\"async\" width=\"670\" height=\"501\" data-id=\"32423\" src=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm.png\" alt=\"\" class=\"wp-image-32423\" srcset=\"https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm.png 670w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm-300x224.png 300w, https:\/\/cardiffjournalism.co.uk\/cjsnews\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-24-at-1.54.32-pm-293x219.png 293w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<p>But Adblock Cardiff, who protest against advertising in public spaces, disagrees, arguing that public authorities should not be encouraging &#8220;the proliferation of climate-damaging screens&#8221;.<\/p>\n\n\n\n<p>They claimed the harms of advertising in public spaces outweigh the benefits, citing footfall congestion, road accidents and environmental issues.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>These billboards use an enormous amount of electricity in the middle of the climate emergency. Each of these units uses about the same amount of electricity as four domestic households.<\/p>\n<cite>Ed Bridges, Adblock Cardiff<\/cite><\/blockquote>\n\n\n\n<p>Adblock Cardiff commended the public services provided, but argued the board&#8217;s advertising side went against Cardiff Council&#8217;s policies regarding climate change and &#8220;creating a child-friendly city&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There&#8217;s absolutely benefits to having defibrillators and Wi-Fi hotspots&#8230; but <strong>don&#8217;t<\/strong> use those elements as the Trojan Horse to sneak in extra, unnecessary, climate-damaging, public advertising.<\/p>\n<cite>Ed Bridges, Adblock Cardiff<\/cite><\/blockquote>\n\n\n\n<p>However, Cardiff Council said the applications &#8220;are not for or submitted by the council&#8221; and that they &#8220;are extremely limited in our powers to control&#8221; applications made <em>to<\/em> them.<\/p>\n\n\n\n<p>They agreed with AdBlock Cardiff&#8217;s findings and &#8220;will make every effort to ensure that distractions are kept to a minimum, pedestrian walkways are as clutter-free as much possible and where we have control to influence, electricity consumption is via sustainable means&#8221;. <\/p>\n\n\n\n<p>Adblock&#8217;s branches in London&#8217;s Lambeth and Hackney have also previously successfully campaigned to have similar council proposals rejected.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adblock Cardiff is lodging a city-wide campaign against the council&#8217;s proposals, saying the digital advertising boards will distract motorists, clutter pedestrian walkways and damage the climate.<\/p>\n","protected":false},"author":1116,"featured_media":32424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[35,6,36],"tags":[21,513,14,38],"coauthors":[1148],"class_list":["post-32238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-news","category-politics","tag-cardiff","tag-cardiff-city-centre","tag-cardiff-city-council","tag-cardiff-council"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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