Impulse buying has been turned into a game and it's slowly robbing app users blind. Here at DITCH, we’re breaking down the dirty tactics
We used to bury time capsules on purpose — now we’re building them on social media without realising what we’re...
Goblin mode, castle core, mob wife aesthetic, ballet core… are TikTok fuelled micro trends finally dying out?
The way we showcase our experiences online can shape and distort our memories blurring the line between reality and perception
Sleeping with a layer of beauty treatments before stripping them off the next morning is bad news for our skin and sleep





