{"id":920,"date":"2022-03-24T13:30:00","date_gmt":"2022-03-24T13:30:00","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/further\/?p=920"},"modified":"2022-03-29T16:24:15","modified_gmt":"2022-03-29T15:24:15","slug":"womens-sport-needs-an-assist-from-streaming-services-to-increase-viewership-%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/further\/2022\/03\/24\/womens-sport-needs-an-assist-from-streaming-services-to-increase-viewership-%ef%bf%bc\/","title":{"rendered":"Women\u2019s sport needs an assist from streaming services to increase viewership"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">There are too many documentaries about men\u2019s sport that repeat the same thing. Why haven\u2019t the stories of inspirational sportswomen made it to the screen?&nbsp;<\/h3>\n\n\n\n<p>One of the things we don\u2019t always question consciously but need to is why there aren\u2019t as many documentaries about women&#8217;s sport as there are about men&#8217;s. I was sitting with a friend and we were talking about sports documentaries. She turned to me and asked, \u201cDo you know any good ones about women?\u201d I paused. Both of us looked at each other, perplexed, and shook our heads in unison. <a href=\"https:\/\/www.imdb.com\/title\/tt3417870\/\"><em>The Price of Gold<\/em><\/a><em>, <\/em>which explores the rise of Olympic skaters Tonya Harding and Nancy Kerrigan, popped into my head. <a href=\"https:\/\/www.imdb.com\/title\/tt2376024\/\"><em>Venus and Serena<\/em><\/a><em>, <\/em>about the Williams sisters, was another one. But how many of us can name a documentary about sportswomen right off the bat?&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Where are the women?<\/strong><\/h5>\n\n\n\n<p>If you Google anything along the lines of \u201cbest sports documentaries\u201d and click on any of the articles on the first two pages, you&#8217;ll find that they focus on men\u2019s sport \u2013 like <a href=\"https:\/\/www.joe.co.uk\/sport\/twelve-sports-documentaries-you-need-to-watch-this-christmas-306897\">this one<\/a> does. Additionally, most of the websites that list these documentaries will be catered to men.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1024x512.png\" alt=\"\" class=\"wp-image-921\" srcset=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1366x683.png 1366w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1400x700.png 1400w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1024x512.png\" alt=\"\" class=\"wp-image-921\" srcset=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1366x683.png 1366w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed-1400x700.png 1400w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-1-to-embed.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption><em>Image credit: Nikita Achanta<\/em><\/figcaption><\/figure>\n\n\n\n<p>If you were to search for sports documentaries on Netflix and Amazon Prime, they would all be about sportsmen too.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"Women\u2019s sport needs an assist from streaming services to increase viewership\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/YnX6RVlW0uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"Women\u2019s sport needs an assist from streaming services to increase viewership\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/YnX6RVlW0uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Where are the viewers?<\/strong><\/h5>\n\n\n\n<p>This is because women\u2019s sport does not receive equal coverage and is not even half as popular as its male counterpart. <em>YouGov<\/em>\u2019s <a href=\"https:\/\/commercial.yougov.com\/rs\/464-VHH-988\/images\/YouGov-Women-in-sport-wp.pdf?mkt_tok=NDY0LVZISC05ODgAAAF93EV62auaI03iS1YuvUb28glddiQTziT6ClDdltvO35EFIDVk-PHTM25UWUNhMvNeJHe9G-K-ZVwxIbdJQpfBMggNR6crqwTgiWUGpGVYkz8\">Women in Sport Report 2021<\/a> surveyed sports fans globally, and found that 40% like to watch men\u2019s professional sports as compared to 19% enjoying women\u2019s. Of the respondents, 40% also stated that they do not follow women\u2019s sport due to lack of coverage, and 27% said it was due to being unable to find games easily. The fundamental issue here is that women\u2019s sport does not get nearly as much airtime as men\u2019s sport. According to <a href=\"https:\/\/www.purdue.edu\/newsroom\/research\/2010\/100603T-CookySports.html\">research<\/a> conducted at Purdue University, female athletes have received the same amount of coverage over the last three decades. In 2019, coverage of female athletes on televised news and highlight shows in the United States of America counted for only 5.4% of airtime. In 1989, this number was 5%.&nbsp;<\/p>\n\n\n\n<p>But it is a vicious cycle. Because there is less coverage, women\u2019s sport isn\u2019t as popular, and there aren\u2019t enough documentaries being produced because there is no coverage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1024x512.png\" alt=\"\" class=\"wp-image-922\" srcset=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1366x683.png 1366w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1400x700.png 1400w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1024x512.png\" alt=\"\" class=\"wp-image-922\" srcset=\"https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1024x512.png 1024w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-300x150.png 300w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-770x385.png 770w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1366x683.png 1366w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-585x293.png 585w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1170x585.png 1170w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-293x147.png 293w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed-1400x700.png 1400w, https:\/\/cardiffjournalism.co.uk\/further\/wp-content\/uploads\/sites\/19\/2022\/03\/Image-2-to-embed.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption><em>Image credit: Nikita Achanta<\/em><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>But we want more<\/strong><\/h5>\n\n\n\n<p>Of the documentaries that focus on women\u2019s sport, they are overdramatised because they focus on women\u2019s struggle, as if a woman must overcome a hurdle to be deemed worthy of the spotlight. For example, <a href=\"https:\/\/www.youtube.com\/watch?v=yZRls7B7uzY\"><em>Naomi Osaka<\/em><\/a><em> <\/em>or<em> <\/em><a href=\"https:\/\/www.youtube.com\/watch?v=kt3XohfBhiw\"><em>Strong Women<\/em><\/a><em>. <\/em>While these are important as they showcase how strong women really are, why can we sit through <a href=\"https:\/\/www.highsnobiety.com\/p\/best-michael-jordan-documentary-movies\/\">six different projects<\/a> about Michael Jordan but not celebrate sportswomen simply for who they are? In fact, women have more biological and social hoops to jump through to get to the top step of the podium. This should give filmmakers more incentive to bring their stories to the big screen. Unfortunately, that won\u2019t be enough to break the cycle either.&nbsp;<\/p>\n\n\n\n<p>Money is one of the primary reasons. Accounting firm <em>Deloitte <\/em><a href=\"https:\/\/digiday.com\/media\/why-growth-of-womens-sports-coverage-and-advertiser-interest-is-bogged-down-by-small-steps-forward\/\">reported in 2021<\/a> that television and sponsorship for women\u2019s sport would soon surpass \u00a3760,000 globally. However, this is only a small fraction compared to how much money is brought in through men\u2019s and mixed sports\u2014\u00a3364 billion. <em>The Washington Post <\/em>ran with the <a href=\"https:\/\/www.washingtonpost.com\/sports\/2021\/04\/01\/womens-sports-growth-ratings-business\/\">headline<\/a> \u201cWomen\u2019s sports can do at least one thing men\u2019s can\u2019t, experts say: Get bigger.\u201d&nbsp;<\/p>\n\n\n\n<p>As a sports fan, I am grateful for the overabundance of content I can consume when it comes to the men\u2019s teams I support. But as a woman, I am disappointed that I can\u2019t see myself in anyone I watch on screen. Representation matters. The <em>Wikipedia<\/em> page for <a href=\"https:\/\/en.wikipedia.org\/wiki\/Category:Documentary_films_about_association_football\">men\u2019s football<\/a> features 72 documentaries. For <a href=\"https:\/\/en.wikipedia.org\/wiki\/Category:Documentary_films_about_women%27s_association_football\">women\u2019s<\/a>? Eight.&nbsp;<\/p>\n\n\n\n<p>Do I want to see another documentary that overanalyses every single moment in men\u2019s sport? No, because it\u2019s been done to death. Do I want to see a well-written and well-funded documentary about <a href=\"https:\/\/cardiffjournalism.co.uk\/further\/2022\/02\/17\/danish-football-icon-nadia-nadim-is-inspiring-young-women-everywhere\/\">Nadia Nadim<\/a>, or following <a href=\"https:\/\/www.planetfootball.com\/in-depth\/barcelona-femeni-inspiring-xavi-redefining-supremacy-champions-league-clasico\/\">FC Barcelona Femeni\u2019s domination<\/a> in Europe? Yes, a hundred times yes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">did a documentary really make it on there above women\u2019s sports <a href=\"https:\/\/t.co\/PwNtIYSdQq\">https:\/\/t.co\/PwNtIYSdQq<\/a><\/p>&mdash; Lindsay Gibbs (@linzsports) <a href=\"https:\/\/twitter.com\/linzsports\/status\/1339207236598554628?ref_src=twsrc%5Etfw\">December 16, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Here are <a href=\"https:\/\/cardiffjournalism.co.uk\/further\/2022\/02\/17\/what-to-watch-sports-fans\/\"><em>Further<\/em>\u2019s recommendations<\/a>. What do you think can be done to ensure there are more documentaries about women\u2019s sport? Further the conversation by connecting with us through our social channels.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>Featured image credit: Glenn Carstens-Peters on Unsplash<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are too many documentaries about men\u2019s sport that repeat the same thing. Why haven\u2019t the stories of inspirational sportswomen made it to the screen?\u00a0<\/p>\n","protected":false},"author":756,"featured_media":928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[130,177,21,181,179,180,178,61],"coauthors":[39],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commentary","tag-culture","tag-documentaries","tag-inspiring-women","tag-nancy-kerrigan","tag-serena-williams","tag-tonya-harding","tag-venus-williams","tag-women-go-further"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women\u2019s sport needs an assist from streaming services<\/title>\n<meta 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