The question we all need to ask ourselves is where will the convergence between virtual and reality end?
What experiences will remain in the real world and which will require a technological advancement to remain in demand? The high street could be the next necessary transformation.
So welcome to MySpree.
The high street has certainly been a victim, with the Coronavirus pandemic exacerbating what we knew all along; that online shopping is the future. The e-commerce industry is experiencing a growth rate of incredible numbers, threatening our high streets daily, forcing more and more people to shop online. However, the personal, inclusive, customised nature we all seek, remains lacking from the digital age platform.
The experience of walking down the high street, entering a shop and seeing the clothes in person, feeling the material and trying them on, is an experience that will always be sought after; but one that is slowly dying out. Instead, imagine a personalised, customised high street…online. An interactive, immersive experience in which you can try on clothing on your own, customised avatar, fit to your every need and preference. Models posing online cannot possibly cater to everyone’s needs and preferences, so no more!
Virtually walk down your high street, kitted out with your favourite shops, chat to friends you meet in the street and forget the stresses of online shopping. The days of ordering the same top in all sizes to ensure it fits are over; allow your virtual avatar to try them on and give you a 360-degree view of what it will look like on you!
As high streets die out, MySpree will blossom – the true, immersive, retail experience.