{"id":284,"date":"2021-05-05T18:57:16","date_gmt":"2021-05-05T17:57:16","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/?p=284"},"modified":"2021-05-11T13:09:42","modified_gmt":"2021-05-11T12:09:42","slug":"avengers-adventurer","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/2021\/05\/05\/avengers-adventurer\/","title":{"rendered":"Avengers Adventurer"},"content":{"rendered":"\n<p>The Marvel Cinematic Universe (MCU) ranks as the highest grossing film franchise in the world as of November 2020, with the entire franchise amounting to US$22.56 billion and each individual film averaging US$980.5 million (Statista, 2020). Avengers Adventurer is the brand new showstopping immersive Marvel experience that showcases the Marvel Cinematic Universe in its highest colours as a tribute to the highest grossing film franchise. With an extensive fan base which extends across the globe there is a gap in the market for an immersive Marvel experience. As a response to this, I have created an immersive Marvel experience in which there are multiple rooms that enable the user to be fully immersed via virtual reality headsets into the body of certain Marvel superheroes: Iron Man, Hulk, Antman, Doctor Strange, Spiderman and Guardians of the Galaxy. This would likely be set in a major global city such as New York City, Los Angeles or London and could easily be adapted to be an add on to global Comic Con events. The user of this convention will be fans of the Marvel Cinematic Universe and will&nbsp;provide an immersive experience like no other.&nbsp;<\/p>\n\n\n\n<p>Following on from the success of the Avengers films, specifically Avengers: Endgame, I thus propose an immersive Marvel experience that showcases the Marvel Cinematic Universe in its full glory as the highest grossing film franchise of modern time. The experience will be titled: Avengers Adventurer.<\/p>\n\n\n\n<p>Divided into six individual environments, stemming off of the Avengers Headquarters, the experience aims to present the Marvel Universe in a manner which invites all ages and demographics into an experience of a lifetime. Each space introduces a unique insight into experiencing life as an Avenger through the lens of a VR headset and coinciding spatial audio. In order to appeal to the masses, the experience appeals to all age groups with its child friendly title and technology that will fit all whilst still maintaining an appropriate aesthetic for the main primary user, that being age group 18-54 years who are the most avid viewers of Marvel films (Statista, 2018).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-724x1024.png\" alt=\"\" class=\"wp-image-286\" srcset=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-724x1024.png 724w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-212x300.png 212w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-770x1089.png 770w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-293x414.png 293w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6.png 904w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><noscript><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-724x1024.png\" alt=\"\" class=\"wp-image-286\" srcset=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-724x1024.png 724w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-212x300.png 212w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-770x1089.png 770w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6-293x414.png 293w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/image-6.png 904w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/noscript><\/figure>\n\n\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Marvel Cinematic Universe (MCU) ranks as the highest grossing film franchise in the world as of November 2020, with the entire franchise amounting to US$22.56 billion and each individual film averaging US$980.5 million (Statista, 2020). Avengers Adventurer is the brand new showstopping immersive Marvel experience that showcases the Marvel Cinematic Universe in its highest colours as a tribute to the highest grossing film franchise. With an extensive fan base which extends across the globe there is a gap in [&hellip;]<\/p>\n","protected":false},"author":711,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"coauthors":[],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/users\/711"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":1,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":287,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts\/284\/revisions\/287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/media\/285"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/tags?post=284"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/coauthors?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}