{"id":292,"date":"2021-05-06T16:48:33","date_gmt":"2021-05-06T15:48:33","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/?p=292"},"modified":"2021-05-11T13:09:42","modified_gmt":"2021-05-11T12:09:42","slug":"infinite-design-virtual-gallery","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/2021\/05\/06\/infinite-design-virtual-gallery\/","title":{"rendered":"Infinite Design &#8211; virtual gallery"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46.png\" alt=\"\" class=\"wp-image-293\" width=\"459\" height=\"461\" srcset=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46.png 1004w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-300x300.png 300w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-100x100.png 100w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-770x773.png 770w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-293x294.png 293w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46.png\" alt=\"\" class=\"wp-image-293\" width=\"459\" height=\"461\" srcset=\"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46.png 1004w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-300x300.png 300w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-100x100.png 100w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-770x773.png 770w, https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-content\/uploads\/sites\/17\/2021\/05\/Screenshot-2021-05-05-at-21.49.46-293x294.png 293w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>In this digital era, technological advances have enabled art to transcend the physical world, especially using&nbsp;Virtual&nbsp;reality (VR)&nbsp;a medium that&nbsp;attempts&nbsp;to parallel life itself. However, what if you can have the sensation of being surrounded by a completely different reality, otherworldly environments&nbsp;(Murray, 1997)&nbsp;where digital homeware design intersects with art.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Infinite design aims to provide a creative and innovative platform for upcoming digital artists to&nbsp;showcase&nbsp;their work, 3D homeware designing skills, along with their own curated virtual and imagined environments to reflect the&nbsp;collection\u2019s&nbsp;theme,&nbsp;colours&nbsp;or concept.&nbsp;As well as experiencing vivid settings, users will be able to experience them through digital storytelling. The storytelling will come to life through&nbsp;spacial&nbsp;audio, 3D visuals&nbsp;and&nbsp;animated&nbsp;text. Subsequently, this will&nbsp;help&nbsp;navigate&nbsp;users through the multiplicity of these different artistic environment by actively&nbsp;engaging and&nbsp;grasping a further understanding for&nbsp;the&nbsp;artist&#8217;s&nbsp;creative process.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"Infinite Design\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/KwJck0OoDjs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"Infinite Design\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/KwJck0OoDjs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript>\n<\/div><figcaption>(simple walkthrough video, no voiceover or audio yet) <\/figcaption><\/figure>\n\n\n\n<p>The use of digitally storytelling can further&nbsp;incentivise&nbsp;users&nbsp;to&nbsp;digitally&nbsp;purchase&nbsp;some pieces during Infinite design\u2019s online events.&nbsp;This makes Infinite design not only an entertaining space, but one that can also be seen as an investment for users and artists to build&nbsp;a&nbsp;portfolio of digital art and non-fungible assets. The file&nbsp;formats&nbsp;of the digital pieces&nbsp;will&nbsp;also be&nbsp;compatible with any&nbsp;VR&nbsp;game.&nbsp;The versality&nbsp;of Infinite Design&nbsp;can attract&nbsp;a wide range of users&nbsp;from&nbsp;design enthusiast&nbsp;to&nbsp;artists,&nbsp;avid gamers&nbsp;to&nbsp;digital&nbsp;collectors&nbsp;or&nbsp;the everyday user wanting to escape the likes of real life.&nbsp;Infinite Design&nbsp;will receive a small percentage from the sale, newfound owners can resell these digital items, in this case 3D configured furniture&nbsp;as well as the original artist to make a percentage of the profit.&nbsp;<\/p>\n\n\n\n<p>Infinite Design\u2019s virtual, inclusive space offers significant opportunities for any digitally focused artist to widen their reach and&nbsp;provide those&nbsp;viewing their work to either escape the physical world, invest or collect&nbsp;digital art.&nbsp;&nbsp;<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>In this digital era, technological advances have enabled art to transcend the physical world, especially using&nbsp;Virtual&nbsp;reality (VR)&nbsp;a medium that&nbsp;attempts&nbsp;to parallel life itself. However, what if you can have the sensation of being surrounded by a completely different reality, otherworldly environments&nbsp;(Murray, 1997)&nbsp;where digital homeware design intersects with art.&nbsp;&nbsp; Infinite design aims to provide a creative and innovative platform for upcoming digital artists to&nbsp;showcase&nbsp;their work, 3D homeware designing skills, along with their own curated virtual and imagined environments to reflect the&nbsp;collection\u2019s&nbsp;theme,&nbsp;colours&nbsp;or concept.&nbsp;As [&hellip;]<\/p>\n","protected":false},"author":695,"featured_media":293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"coauthors":[],"class_list":["post-292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/users\/695"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":5,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/posts\/292\/revisions\/334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/media\/293"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/tags?post=292"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/wp-json\/wp\/v2\/coauthors?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}