{"id":752,"date":"2022-06-20T22:36:40","date_gmt":"2022-06-20T21:36:40","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/?p=752"},"modified":"2022-10-27T12:58:48","modified_gmt":"2022-10-27T11:58:48","slug":"national-museum-wales-literature-wales-project-2022","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/immersivemedialab\/2022\/06\/20\/national-museum-wales-literature-wales-project-2022\/","title":{"rendered":"National Museum Wales & Literature Wales Project – 2022"},"content":{"rendered":"\n

The Brief \u2013 Immersive Heritage & Folklore in Wales<\/h3>\n\n\n\n

The aim over 6 weeks was to produce a coherent plan for a cross platform campaign that encompasses:
\u2022 360 Video experience
\u2022 Location based audio experience<\/p>\n\n\n\n

The ultimate mission was not just to find an audience and gain attention but to change behaviour & thinking, and encourage measurable action\/interaction.<\/p>\n\n\n\n

The central theme of the projects was to be in some way related to Welsh Heritage & Folklore and\/or the work of the clients.
The team could take this brief in more or less any direction they liked, they could focus on a very individual human story, or a particular place or region or a moment in history. The only rules were that:<\/p>\n\n\n\n

a\/ the project must accommodate one of the briefs set out by the clients, and be something that they could at least align with their KPIs, or perhaps even formally endorse and\/or commission<\/p>\n\n\n\n

b\/ the content must be based on a story or tale,<\/p>\n\n\n\n

c\/ audiences need to be moved to some kind of action \u2013 this could be to visit a site, explore more about a story or to further explore similar locations or content.
d\/ the story should offer a consistent journey across platforms and a \u2018way-in\u2019 from every platform e.g. VR\/360 experience leads to site visit, leads to audio experience\u2026<\/p>\n\n\n\n

The Team<\/h2>\n\n\n\n

The team comprised of students from across a range of disciplines all of whom were interested in how storytelling could be used to increase awareness and knowledge of Welsh folklore and heritage. <\/p>\n\n\n

\n
\"\"