{"id":11252,"date":"2015-12-11T12:24:10","date_gmt":"2015-12-11T12:24:10","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=11252"},"modified":"2015-12-11T12:24:10","modified_gmt":"2015-12-11T12:24:10","slug":"novel-products-way-out","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out","title":{"rendered":"Novel product\u2019s way out"},"content":{"rendered":"<p>A Cardiff man who believes he can bottle and sell Welsh rainwater to homesick ex-pats around the world is about to launch his new business idea.<\/p>\n<figure id=\"attachment_11255\" aria-describedby=\"caption-attachment-11255\" style=\"width: 183px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/logo.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-11255\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/logo.jpg\" alt=\"Logo of I loves the 'Diff\" width=\"183\" height=\"183\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/logo.jpg 183w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 183px) 100vw, 183px\" \/><figcaption id=\"caption-attachment-11255\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-11255\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/logo.jpg\" alt=\"Logo of I loves the 'Diff\" width=\"183\" height=\"183\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/logo.jpg 183w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/logo-150x150.jpg 150w\" sizes=\"(max-width: 183px) 100vw, 183px\" \/><\/noscript><\/a> Logo of I loves the &#8216;Diff<\/figcaption><\/figure>\n<p>Christian Amodeo believes that sound marketing could turn his product on the official website I loves the \u2018Diff into a successful idea and he has already sold bottle of rain to clients in the USA and Australia, as well as England and even Pontypridd.<\/p>\n<figure id=\"attachment_11253\" aria-describedby=\"caption-attachment-11253\" style=\"width: 950px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-11253\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg\" alt=\"Cardiff man sells Welsh rainwater \" width=\"950\" height=\"535\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1-768x433.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1-500x282.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-11253\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-11253\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg\" alt=\"Cardiff man sells Welsh rainwater \" width=\"950\" height=\"535\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1-768x433.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1-500x282.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript><\/a> Cardiff man sells Welsh rainwater<\/figcaption><\/figure>\n<p>\u201cIt would be a bit of fun. After all, what do people moan about most in Wales? The weather!\u201d I loves the \u2018Diff has turned a negative into a positive, according to the Christian. He believes that it\u2019s not just the contents but the packaging and concept that achieve the sale.<\/p>\n<p>\u201cTiming is key for a product to come into market and press coverage might also help to boost sales.\u201d A viewpoint from a business expert Eleri Rosier said that, \u201ca combination of environmental factors and successful marketing techniques would help the products gain success in the market.\u201d<\/p>\n<p>The business expert explains that not to rely on this product to become a cash cow for the company but an attractive novelty product to add to its growing portfolio. But also the expert thinks the product\u2019s profit margin is not high enough to attract her investment.<\/p>\n<figure id=\"attachment_11254\" aria-describedby=\"caption-attachment-11254\" style=\"width: 950px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-11254\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles.jpg\" alt=\"Cardiff rain bottles\" width=\"950\" height=\"537\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles-300x170.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles-768x434.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles-500x283.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-11254\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-11254\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles.jpg\" alt=\"Cardiff rain bottles\" width=\"950\" height=\"537\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles-300x170.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles-768x434.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/cardiffrainbottles-500x283.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript><\/a> Cardiff rain bottles<\/figcaption><\/figure>\n<p>Thirty two-bottle packs of rainwater had been sold out so far, but no one has yet come back for more Cardiff Rain. \u201cWhat we do is different and fresh. Of course, the rainwater products are a joke, and so in a way they are more of a publicity stunt, and a way to garner attention that actually make money or sell many items.\u201d Explains by Christian.<\/p>\n<p>So the thing what Christian doing now is having fun and doing silly can be worth following up and pursuing.<\/p>\n<p><a href=\"http:\/\/www.walesonline.co.uk\/news\/local-news\/cardiff-ex-pat-whos-missing-10395247\" target=\"_blank\" rel=\"noopener noreferrer\">Cardiff ex-pat who&#8217;s missing the rain? Simply &#8216;use pump to imitate fine Cardiff drizzle and soak yourself silly&#8217;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Cardiff man who believes he can bottle and sell Welsh rainwater to homesick ex-pats around the world is about to launch his new business idea.<\/p>\n","protected":false},"author":363,"featured_media":11253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6,14],"tags":[],"coauthors":[],"class_list":["post-11252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","category-global-city","category-politics-social-justice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novel product\u2019s way out - InterCardiff<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novel product\u2019s way out - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"A Cardiff man who believes he can bottle and sell Welsh rainwater to homesick ex-pats around the world is about to launch his new business idea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out\" \/>\n<meta property=\"og:site_name\" content=\"InterCardiff\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-11T12:24:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ying Chen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ying Chen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out\",\"name\":\"Novel product\u2019s way out - InterCardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg\",\"datePublished\":\"2015-12-11T12:24:10+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/c3fcb604509e8cc4060691947675f5c4\"},\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg\",\"width\":950,\"height\":535,\"caption\":\"Cardiff man sells Welsh rainwater\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novel product\u2019s way out\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\",\"name\":\"InterCardiff\",\"description\":\"A global city for internationalists\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/c3fcb604509e8cc4060691947675f5c4\",\"name\":\"Ying Chen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/e8da043867861da22bcccb85686eb795\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/681a9d7ec7e186d99871833420b55891fe1bba80be42202c2ce3c93072c85b4d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/681a9d7ec7e186d99871833420b55891fe1bba80be42202c2ce3c93072c85b4d?s=96&d=mm&r=g\",\"caption\":\"Ying Chen\"},\"description\":\"MA International Journalism student at Cardiff University. Glad to explore things from my viewpoint. Interests cover travelling, photograph and books.\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/cami\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novel product\u2019s way out - InterCardiff","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Novel product\u2019s way out - InterCardiff","og_description":"A Cardiff man who believes he can bottle and sell Welsh rainwater to homesick ex-pats around the world is about to launch his new business idea.","og_url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out","og_site_name":"InterCardiff","article_published_time":"2015-12-11T12:24:10+00:00","og_image":[{"width":950,"height":535,"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg","type":"image\/jpeg"}],"author":"Ying Chen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ying Chen","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out","name":"Novel product\u2019s way out - InterCardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg","datePublished":"2015-12-11T12:24:10+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/c3fcb604509e8cc4060691947675f5c4"},"breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2015\/12\/benchbanner1.jpg","width":950,"height":535,"caption":"Cardiff man sells Welsh rainwater"},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/novel-products-way-out#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/"},{"@type":"ListItem","position":2,"name":"Novel product\u2019s way out"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/","name":"InterCardiff","description":"A global city for internationalists","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/c3fcb604509e8cc4060691947675f5c4","name":"Ying Chen","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/e8da043867861da22bcccb85686eb795","url":"https:\/\/secure.gravatar.com\/avatar\/681a9d7ec7e186d99871833420b55891fe1bba80be42202c2ce3c93072c85b4d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/681a9d7ec7e186d99871833420b55891fe1bba80be42202c2ce3c93072c85b4d?s=96&d=mm&r=g","caption":"Ying Chen"},"description":"MA International Journalism student at Cardiff University. Glad to explore things from my viewpoint. Interests cover travelling, photograph and books.","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/cami"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/11252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/users\/363"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/comments?post=11252"}],"version-history":[{"count":0,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/11252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media\/11253"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media?parent=11252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/categories?post=11252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/tags?post=11252"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/coauthors?post=11252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}