{"id":12424,"date":"2016-02-11T15:15:43","date_gmt":"2016-02-11T15:15:43","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=12424"},"modified":"2016-02-11T15:15:43","modified_gmt":"2016-02-11T15:15:43","slug":"british-air-on-sale","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/british-air-on-sale","title":{"rendered":"British air on sale"},"content":{"rendered":"<h2><b>Young entrepreneur is selling air from Dorset, Somerset, and Wales to China at\u00a0\u00a380 per bottle. <\/b><\/h2>\n<p><a href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/\u201cWelsh_AETHAER_has_a_morning_dew_feel_to_it_but_enriched_with_vibrant_and_flavoursome_undertones.\u201d_Says_in_their_website__Phot.jpg\" rel=\"attachment wp-att-12505\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12505 aligncenter\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/\u201cWelsh_AETHAER_has_a_morning_dew_feel_to_it_but_enriched_with_vibrant_and_flavoursome_undertones.\u201d_Says_in_their_website__Phot.jpg\" alt=\"\u201cWelsh_AETHAER_has_a_morning_dew_feel_to_it,_but_enriched_with_vibrant_and_flavoursome_undertones.\u201d_Says_in_their_website__Phot\" width=\"640\" height=\"360\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-12505 aligncenter\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/\u201cWelsh_AETHAER_has_a_morning_dew_feel_to_it_but_enriched_with_vibrant_and_flavoursome_undertones.\u201d_Says_in_their_website__Phot.jpg\" alt=\"\u201cWelsh_AETHAER_has_a_morning_dew_feel_to_it,_but_enriched_with_vibrant_and_flavoursome_undertones.\u201d_Says_in_their_website__Phot\" width=\"640\" height=\"360\" \/><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400\">Wind, mist over the hills and vast green muddy meadow stretching to the end of eyesight. A few people are holding catchers and waving them like catching invisible butterflies. No, they are not catching butterflies but collecting fresh natural air to be bottled in this beautiful UK countryside. After a few weeks, the jars will land in the hands of someone far away in China. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cSince clean, fresh air is now rare in some of the world&#8217;s most polluted cities, how much would you pay in order to provide yourself, friends or loved ones with a breath of fresh air?\u201d asks Leo De Watts, a Hong Kong-based businessman. He is the man who came up with this unique idea of selling fresh British air to pollution-plagued cities in China. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Leo who originally hails from Dorset in the South West England, launched his business a few weeks ago with his family and friends in the UK and sells the product online through his website <\/span><a href=\"http:\/\/www.aethaer.com\/\"><span style=\"font-weight: 400\">Aethaer<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The company collects fresh air from Wales, Dorset, Somerset, Wiltshire and Yorkshire. These \u00a0places are said to have air with unique aromas. Welsh air is branded as \u2018a morning dew feel and enriched with vibrant and flavoursome undertones\u2019. They sell a single 580ml jar full of air at \u00a380.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Leo is targeting Chinese urban elite. \u201cWe have sold around 150 jars which we think was largely due to the run up to Chinese New Year,\u201d he says.\u201dWe have found that the southern counties in the UK seem to be slightly preferred.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">When this business kicked off, a lot of people mocked and is still mocking at it. Is the idea of selling fresh air really as crazy as it sounds?<\/span><\/p>\n<h4>What do people in Cardiff think about this business venture? Watch the video below:<\/h4>\n<p><span style=\"font-weight: 400\">\u201cOn the first glance, that\u2019s nuts and absolutely crazy,\u201d says Dr Taman Powell of Cardiff Business School. \u201cHowever, when you start thinking about it, it may not be \u00a0that strange.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhen water was first sold in bottle, people asked why are you selling it in bottles when there are taps everywhere? Then the advertisements started explaining tap water has metal and junks. People gradually started consuming fresh bottled water. It is the same argument with air,\u201d he says. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Dr Powell thinks the price of \u2018fresh air\u2019 \u00a0is too expensive and may not be popular among the masses. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Leo has a different marketing strategy. \u201cWe maintain the luxury price tag and use number eight because it\u2019s auspicious in China. The zero resembling both the symbol O for oxygen, and also the shape of our jars. It becomes lucky jar or lucky oxygen.\u201d he says. <\/span><\/p>\n<p><span style=\"font-weight: 400\"> The company also had a Chinese New Year special offer of 15 bottles for \u00a3888 a couple of days ago. <\/span><\/p>\n<p><a href=\"http:\/\/www.aethaer.com\/\"><span style=\"font-weight: 400\">Aethaer<\/span><\/a><span style=\"font-weight: 400\"> has a future plan to go beyond the \u2018luxury gift\u2019 market to make the \u2018imported fresh air\u2019 available to a larger section of consumers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Fresh air from Wales and England is flying to China in a bottle. A lucrative business or gimmick?<\/p>\n","protected":false},"author":385,"featured_media":12502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6,14],"tags":[],"coauthors":[],"class_list":["post-12424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","category-global-city","category-politics-social-justice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>British air on sale - InterCardiff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/british-air-on-sale\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"British air on sale - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"Fresh air from Wales and England is flying to China in a bottle. 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