{"id":12453,"date":"2016-02-11T15:39:33","date_gmt":"2016-02-11T15:39:33","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=12453"},"modified":"2016-02-11T15:39:33","modified_gmt":"2016-02-11T15:39:33","slug":"the-gender-intiative","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/politics-social-justice\/the-gender-intiative","title":{"rendered":"The Gender Initiative project"},"content":{"rendered":"<h2><b>How do Cardiff women make a difference? Media students from the University of South Wales plan documentary to discover. <\/b><\/h2>\n<figure id=\"attachment_12550\" aria-describedby=\"caption-attachment-12550\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland.jpg\" rel=\"attachment wp-att-12550\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12550\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland.jpg\" alt=\"The Gender Initiative will look at the positive evolution of gender equality in the UK and in Iceland.\" width=\"640\" height=\"360\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland.jpg 640w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland-500x281.jpg 500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12550\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-12550\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland.jpg\" alt=\"The Gender Initiative will look at the positive evolution of gender equality in the UK and in Iceland.\" width=\"640\" height=\"360\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland.jpg 640w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_will_look_at_the_positive_evolution_of_gender_equality_in_the_UK_and_in_Iceland-500x281.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a> The Gender Initiative will look at the positive evolution of gender equality in the UK and in Iceland.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">The United Kingdom is one of the most gender equal countries in the world, with plenty of opportunities for both men and women. From the 145 countries analysed in the 2015 <a href=\"http:\/\/reports.weforum.org\/global-gender-gap-report-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Gender Gap Index<\/a>, the UK is only 18 places away from Iceland\u2019s top spot.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, people tend to focus\u00a0on the negative. \u2018For every \u00a3100 a man earns, a woman earns \u00a383\u2019, and\u00a0\u2018Iceland still has narrow gender gap\u2019 are common sentences in\u00a0many reports. While there is a long way to go, Media Production finalists at the University of South Wales want to challenge\u00a0the narrative and focus on\u00a0the positive elements of countries with a lower gender gap.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Gender Initiative is their story about how far Britain has come in making the workforce equal. <\/span><\/p>\n<p>For\u00a0project director, Alex Rowe: \u201cGender equality is so broad and it is constantly changing. With all the talk around the sanitary tax, I started developing ideas for a project. It wasn\u2019t until I stumbled on\u00a0an interactive article on BBC online (<a href=\"http:\/\/www.bbc.co.uk\/news\/world-34808717\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018How equal are you?\u2019<\/a>)\u00a0that I thought of comparing the two countries. There is little positive coverage on\u00a0countries with lower gender gaps.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12534\" aria-describedby=\"caption-attachment-12534\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April.jpg\" rel=\"attachment wp-att-12534\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-12534 size-full\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April.jpg\" alt=\"The Gender Initiative team hopes to have their film finished by early April.\" width=\"640\" height=\"360\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April.jpg 640w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April-500x281.jpg 500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12534\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-12534 size-full\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April.jpg\" alt=\"The Gender Initiative team hopes to have their film finished by early April.\" width=\"640\" height=\"360\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April.jpg 640w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_team_hope_to_have_their_film_finished_by_early_April-500x281.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a> The Gender Initiative team hopes to have their film finished by early April.<\/figcaption><\/figure>\n<p>\u2018What has changed for women in the UK in the last years? How is it still different from Iceland?\u2019 are some of the questions Alex\u2019s team want to answer.<\/p>\n<p>While the documentary will have a positive outlook, the team\u00a0will not ignore gender equality issues.<\/p>\n<p>&#8220;Our aim is to discuss equality openly between\u00a0the two countries which includes opinions and facts that are not positive. However, the overall documentary deals with equality in a positive nature as we are comparing two counties within the top 20 in the world,&#8221; says Alex.<\/p>\n<p>The documentary will be finished in early April and it will have a focus on Cardiff\u2019s role as a UK city.<\/p>\n<p><span style=\"font-weight: 400\">The attention on the Welsh capital comes from the team\u2019s personal connection to the area. The team has studied in the city for three years, and as almost-graduates they want to understand the world they are about to enter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, there will be an effort to explore other UK cities as the team are using statistics that look at the UK as a whole.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-12523 size-large\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-670x1024.png\" alt=\"gender-in-the-uk\" width=\"670\" height=\"1024\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-670x1024.png 670w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-196x300.png 196w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-768x1174.png 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-1004x1536.png 1004w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-500x765.png 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk.png 1200w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-12523 size-large\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-670x1024.png\" alt=\"gender-in-the-uk\" width=\"670\" height=\"1024\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-670x1024.png 670w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-196x300.png 196w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-768x1174.png 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-1004x1536.png 1004w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk-500x765.png 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/gender-in-the-uk.png 1200w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/noscript><\/p>\n<p>To raise support for the film, the students started an <a href=\"https:\/\/www.indiegogo.com\/projects\/the-gender-initiative-comparing-britain-iceland#\/\" target=\"_blank\" rel=\"noopener noreferrer\">Indiegogo <\/a>online fundraiser. The money will cover travelling costs in the UK and Iceland, but the documentary does not depend on the campaign\u2019s success.<\/p>\n<p>\u201cWe chose Indiegogo because it allows us to keep the money raised even if we don\u2019t reach the goal, which is something that not all crowd funding sites do,\u201d explains\u00a0Alex. \u201cBut we will be putting our own money into this project and our University also contributes \u00a350 to each person.\u201d<\/p>\n<p>The team\u2019s main objective with the campaign is making people aware of their gender equality overview with a positive twist. They are\u00a0also handing out \u2018exclusive sneak peaks\u2019 of the project to\u00a0whoever offers their support.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12568\" aria-describedby=\"caption-attachment-12568\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1.jpg\" rel=\"attachment wp-att-12568\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12568\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1.jpg\" alt=\"The Gender Initiative Team working on their project. Choosing the right colours is very important.\" width=\"640\" height=\"360\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1.jpg 640w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1-500x281.jpg 500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12568\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-12568\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1.jpg\" alt=\"The Gender Initiative Team working on their project. Choosing the right colours is very important.\" width=\"640\" height=\"360\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1.jpg 640w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/02\/The_Gender_Initiative_Team_working_on_their_project._Choosing_the_right_colours_is_very_important.-1-500x281.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a> The Gender Initiative Team working on their project. Choosing the right colours is very important.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"> \u201cWe want it to be a film people can be excited about. We think the best way to get this is to let people feel more included throughout the process,\u201d says\u00a0Alex who is thankful for the way the Internet has helped share the project. <\/span><\/p>\n<p><span style=\"font-weight: 400\">But r<\/span><span style=\"font-weight: 400\">aising funds online is harder than it seems.\u00a0<\/span><span style=\"line-height: 1.5\">\u201cIt is such a great time for anyone and everyone to voice their opinion, but it\u2019s becoming increasingly harder to get noticed because of the variety online. It doesn\u2019t take long for something to become completely saturated with a wave of similar videos or photos,\u201d says Alex.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Social media has played a huge part in getting directly to the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIt\u2019s an easy way for large communities to discover the project and lets us keep people updated,\u201d says\u00a0Alex, \u201cif you love what you do, there are always ways of making it work for you.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">While the Indiegogo campaign does not reveal much, there is already\u00a0a lot of work done on The Gender Initiative movement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe are currently approaching the end of pre-production. Everything has moved so quickly with this project and we are working hard to try and make this documentary a fantastic way to end our university experience,&#8221; reveals the director.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Along the way, the team hopes to discover the differences between gender in the UK and Iceland in an inspiring way. It should help communities move forward instead of focusing on the negative. <\/span><\/p>\n<p><strong>Meet the team: Click around the picture to know who&#8217;s who<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alwaysThinglink aligncenter\" style=\"max-width: 100%\" src=\"\/\/cdn.thinglink.me\/api\/image\/754361901000949761\/1024\/10\/scaletowidth#tl-754361901000949761;1043138249'\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"alwaysThinglink aligncenter\" style=\"max-width: 100%\" src=\"\/\/cdn.thinglink.me\/api\/image\/754361901000949761\/1024\/10\/scaletowidth#tl-754361901000949761;1043138249'\" alt=\"\" \/><\/noscript><\/p>\n<p><strong>Interested? Look at some of the team\u2019s previous\u00a0work:\u00a0<\/strong><\/p>\n<p><em>Blood Bikers Needed<\/em> shows the world of people transporting blood by bike. The short trailer\u00a0was\u00a0featured on <a href=\"http:\/\/www.itv.com\/news\/wales\/2016-01-21\/bikers-needed-to-transport-blood\/\" target=\"_blank\" rel=\"noopener noreferrer\">ITV<\/a>.<\/p>\n<p>The team has also done\u00a0a promotional video for e.l.f.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s Cardiff&#8217;s role in the UK gender gap? See the Indiegogo campaign trying to answer <\/p>\n","protected":false},"author":407,"featured_media":12568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"coauthors":[],"class_list":["post-12453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics-social-justice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Gender Initiative project - InterCardiff<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Gender Initiative project - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"What&#039;s Cardiff&#039;s role in the UK gender gap? 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