{"id":19145,"date":"2016-12-12T13:43:09","date_gmt":"2016-12-12T13:43:09","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=19145"},"modified":"2016-12-12T13:43:09","modified_gmt":"2016-12-12T13:43:09","slug":"passion-the-sex-shop-where-you-can-be-in-and-out-in-no-time","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/passion-the-sex-shop-where-you-can-be-in-and-out-in-no-time","title":{"rendered":"Passion, The Sex Shop Where You Can Be In And Out In No Time"},"content":{"rendered":"<h2>Passion, a sex shop on City Road, Cardiff is a very colourful place to find yourself even though everything is demonstrably pink at first glance.<\/h2>\n<p>Set up by business woman, Faith Atwell in 1999, the shop has gone from strength to strength even through a recession because let\u2019s face it, people still have sex even if there are no pennies in their pockets and sometimes that requires a little helping hand and that is where Passion comes in. The shop itself provides a huge array of products, from dildos, butt plugs, cock rings, right up to a full on PVC cat-suit but where did the need for such things arise and how did Faith tap in to this rather niche market?<\/p>\n<figure id=\"attachment_19155\" aria-describedby=\"caption-attachment-19155\" style=\"width: 625px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19155\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys.jpg\" alt=\"Image via www.passiononline.net\/shop-online\" width=\"625\" height=\"375\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys.jpg 625w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys-300x180.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys-500x300.jpg 500w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><figcaption id=\"caption-attachment-19155\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-19155\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys.jpg\" alt=\"Image via www.passiononline.net\/shop-online\" width=\"625\" height=\"375\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys.jpg 625w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys-300x180.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-sextoys-500x300.jpg 500w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/noscript> Image via www.passiononline.net\/shop-online<\/figcaption><\/figure>\n<p>As an ex-marketing consultant, Faith was looking to set up her own business when a sex toy catalogue meant for the previous tenant arrived through the letter box. In this case curiosity did not kill the cat because after having a look through, Faith had found her calling and simply thought, \u201cI can do so much better than this\u201d and so Passion was born.<\/p>\n<p>In order to enter a world of such taboo meant Faith met some serious opposition from those around her and to tackle that kept to the mantra of \u201cthis is a business choice, not a lifestyle choice. I\u2019m a business woman, not a madam\u201d.<\/p>\n<p>Facing the taboo of such an industry is something that Faith has to challenge every day, she says \u201cpeople are scared of sex and sexuality\u201d but when they do eventually come in, Faith went on to say, \u201cthere\u2019s something in here for everyone, all this shop does is adds a bit of salt and pepper for flavour\u201d.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-19174\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm.jpg\" alt=\"passion-sexshop-buttplugs-bdsm\" width=\"625\" height=\"352\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm.jpg 625w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm-500x282.jpg 500w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-19174\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm.jpg\" alt=\"passion-sexshop-buttplugs-bdsm\" width=\"625\" height=\"352\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm.jpg 625w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-buttplugs-bdsm-500x282.jpg 500w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/noscript><\/p>\n<p>According to Faith, \u201cthis kind of thing being taboo is a good thing, it keeps it special and gives a bit of excitement when a relationship needs spicing up a bit\u201d. Of course sex being a subject people don\u2019t really talk about does mean that there is little in the way of advertising by word of mouth but as we are now in the age of the internet adding a bit of something different to your sex life is only a yahoo answer away.<\/p>\n<p>\u201cDue to the internet, people\u00a0are a lot more knowledgeable about sex, which means people know exactly what they want when they come into the shop\u201d says Faith. When asked if there was a certain demographic that the shop attracted and what they were buying, Faith said \u201cpeople from all walks of life come in, younger people normally have less money so get whatever they think will give them the most bang for their buck but older people who normally have a bit more spare cash buy higher quality products. The difference is really in what the different groups of people buy rather than who comes in\u201d.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-19156\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie.jpg\" alt=\"sexshop-passion-lingerie\" width=\"625\" height=\"407\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie.jpg 625w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie-300x195.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie-500x326.jpg 500w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-19156\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie.jpg\" alt=\"sexshop-passion-lingerie\" width=\"625\" height=\"407\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie.jpg 625w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie-300x195.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/sexshop-passion-lingerie-500x326.jpg 500w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/noscript><\/p>\n<p>When\u00a0questioned about the \u2018weirdest\u2019 requests Faith had had during her time running the shop she said, \u201cweird requests are really few and far between but they do happen but mostly over the phone, one guy kept calling and asking for our used socks and another guy asked if we sold adult nappies because he liked to wet himself but beyond that nothing too out of the ordinary. People always ask if we get weirdo&#8217;s and paedophiles but obviously no we don\u2019t, paedophiles are outside schools.\u201d<\/p>\n<p>\u201cWe have a massive range in the shop, so when a couple comes in here wanting to try something like bondage, well with bondage how long is a piece of string? You might just be thinking handcuffs but you\u2019ll find all sorts of things for bondage like restraints to spread-eagle someone to the bed, or shackles you couldn\u2019t ever get out of, ropes, clips and you see things that give you ideas\u201d.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-19158\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm.jpg\" alt=\"passion-sexshop-bdsm\" width=\"650\" height=\"275\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm.jpg 650w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm-300x127.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm-500x212.jpg 500w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-19158\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm.jpg\" alt=\"passion-sexshop-bdsm\" width=\"650\" height=\"275\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm.jpg 650w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm-300x127.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2016\/12\/passion-sexshop-bdsm-500x212.jpg 500w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/noscript><\/p>\n<p>\u201cBondage isn\u2019t weird, I think each to their own, if two or more people are happy with something why does anyone else care?\u201d.<\/p>\n<p>She then went on to say, \u201cI feel that the weirdest people are the ones who come in and behave in a very childlike way and start giggling and get silly, who say \u2018we don\u2019t need this\u2019 but you know they want it and they know they want it but they\u2019re so embarrassed they can\u2019t be mature about it. But nowadays people come in and they are very clued up about\u00a0what we do\u00a0and know how to behave\u201d.<\/p>\n<p>\u201cUltimately no matter what you\u2019re doing there\u2019s always going to be someone else out there doing it, even if its very unusual\u201d.<\/p>\n<p>After speaking to Faith I realised that the most important thing about making Passion a success was to just make people comfortable, saying \u201cAn important distinction a lot of people fail to make is that this is a \u2018sexy shop\u2019 not a sex shop, we don\u2019t have DVDs and back room\u201d. She then\u00a0said, \u201cI\u2019m completely desensitised to it, it\u2019s just a bit of plastic to me but people\u2019s own sexual attitudes are always going to determine how they feel when they come in but I do my best\u00a0to normalise the situation to make people feel comfortable when they come in\u201d.<\/p>\n<p>\u201cFor me it\u2019s about selling sex toys tastefully so people don\u2019t feel awful about what they\u2019re buying, if you make an issue out of it you\u2019re only adding to the stigma\u201d.<\/p>\n<p>Now have a look at some of the most popular products that Passion sells and who\u2019s buying them.<\/p>\n<p>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/p>\n<div class=\"embed-container\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Passion, a sex shop on City Road, Cardiff is a very colourful place to find yourself even though everything is demonstrably pink at first glance.<\/p>\n","protected":false},"author":442,"featured_media":19159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6,14],"tags":[],"coauthors":[],"class_list":["post-19145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","category-global-city","category-politics-social-justice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Passion, a sex shop in the heart of Cardiff<\/title>\n<meta name=\"description\" content=\"Passion, a sex shop on City Road, Cardiff is a very colourful 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