{"id":37210,"date":"2019-01-15T09:48:32","date_gmt":"2019-01-15T09:48:32","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=37210"},"modified":"2019-01-15T09:48:32","modified_gmt":"2019-01-15T09:48:32","slug":"meet-sophie-rae-cardiffs-ambassador-zero-waste-living","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living","title":{"rendered":"Cardiff&#8217;s Ambassador Of Zero-Waste Living"},"content":{"rendered":"<h2>Wales is the second best waste recycler in the world and aims to achieve zero-waste by 2050. Sophie Rae,founder\u00a0 of Cardiff\u2019s first zero-waste shop, tells how conscious consumption, can lead to a brighter future ahead.<\/h2>\n<figure id=\"attachment_37213\" aria-describedby=\"caption-attachment-37213\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37213\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3.jpg\" alt=\"Welcome to Ripple Living. Cardiff's first zero-waste shop\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37213\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37213\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3.jpg\" alt=\"Welcome to Ripple Living. Cardiff's first zero-waste shop\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-3-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> Welcome to Ripple Living. Cardiff&#8217;s first zero-waste shop<\/figcaption><\/figure>\n<p>The Welsh Government is aiming for Wales to be recycling, reusing or composting 70% of its waste by 2025 and be a zero-waste nation by 2050, with all waste to be reused or recycled according to the <a href=\"https:\/\/www.bbc.co.uk\/news\/uk-wales-46574402\">BBC<\/a>.<\/p>\n<p>But Wales&#8217; <a href=\"https:\/\/www.recyclenow.com\/reduce-waste\">recycling<\/a> industry is struggling with their bandwidth and resources as people and institutions continue to degrade the planet, ignoring the evidential effects of blindly consuming single-use plastics. People are oblivious to the fact that even recycling is a slow and energy consuming process.<\/p>\n<figure id=\"attachment_37214\" aria-describedby=\"caption-attachment-37214\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37214\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-1.jpg\" alt=\"The store offers a variety of sustainably sourced products.\" width=\"950\" height=\"534\" \/><figcaption id=\"caption-attachment-37214\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37214\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-1.jpg\" alt=\"The store offers a variety of sustainably sourced products.\" width=\"950\" height=\"534\" \/><\/noscript> The store offers a variety of sustainably sourced products.<\/figcaption><\/figure>\n<p>Sophie Rae is the founder of <a href=\"https:\/\/www.rippleliving.co.uk\/\">Ripple Living<\/a>, Cardiff\u2019s first zero-waste shop on <a href=\"https:\/\/www.google.com\/maps\/place\/Ripple+Living\/@51.4940381,-3.1675894,17z\/data=!3m1!4b1!4m5!3m4!1s0x486e1d163aaf5e9d:0x988612e8305aa5c5!8m2!3d51.4940381!4d-3.1654007\">Albany Road<\/a>. The shop offers bulk wholefoods, ethical fashion, sustainable home wear and natural beauty products. She is an eternal optimist who doesn\u2019t think it\u2019s ever too late to make a change. She is dedicated to the cause, to make the dream of a sustainable zero-waste society come true.<\/p>\n<p>She explains the term, frankly saying, \u2018\u2019Zero waste can be quite an intimidating term, and the truth is, it&#8217;s not actually true. We are not zero waste, but it\u2019s the goal in 20-30 years. I don\u2019t hide the fact that the shop still has its own small plastic footprint\u2026This is certainly the most waste less shop, I could be creating at the moment\u2026for now, this is the best I can do.\u2019\u2019<\/p>\n<figure id=\"attachment_37215\" aria-describedby=\"caption-attachment-37215\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37215\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor.jpg\" alt=\"The store situated on Albany Road immediately catches your attention\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37215\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37215\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor.jpg\" alt=\"The store situated on Albany Road immediately catches your attention\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-outdoor-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> The store situated on Albany Road immediately catches your attention<\/figcaption><\/figure>\n<p>Sophie was born and raised in Cardiff and moved to London for a few years. She worked as a deputy editor for an ethical magazine <em>Veggie<\/em>. It opened her eyes to lots of sustainable alternatives that the world could use but also made her realise that they weren\u2019t readily accessible to people. She wanted to take charge of this and that&#8217;s how the idea of the shop came about.<\/p>\n<p>\u2018\u2019I think a lot of us had that moment in 2017 when we watched Blue Planet II\u2026David Attenborough obviously caught the hearts of people when they realised what plastic was doing to our oceans. It was a global awakening actually\u2026it certainly was the final thing that really motivated me to do something. I did my research. I chose to then start living more aligned with how I wanted to be as a citizen of the world. \u2018\u2019<\/p>\n<figure id=\"attachment_37217\" aria-describedby=\"caption-attachment-37217\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37217\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2.jpg\" alt=\"Sophie agrees there is a certain plastic footprint which can't be ignored.\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37217\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37217\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2.jpg\" alt=\"Sophie agrees there is a certain plastic footprint which can't be ignored.\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-2-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> Sophie agrees there is a certain plastic footprint which can&#8217;t be ignored.<\/figcaption><\/figure>\n<p>Raising funds was the first step to set the wheels in motion for Ripple to happen. \u2018\u2019We started the Kickstarter(link) in June and we raised \u00a333000 in 12 days\u2019\u2019 which was a significant help to purchase stock, and cover other capital costs, she says.<\/p>\n<p>Educating the customer and developing a conscious consumer culture while drawing in a more clientele is an added responsibility to her mission.<\/p>\n<figure id=\"attachment_37216\" aria-describedby=\"caption-attachment-37216\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37216\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2.jpg\" alt=\"Customers can bring their own bags or jars and buy quantities as per their need\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37216\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37216\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2.jpg\" alt=\"Customers can bring their own bags or jars and buy quantities as per their need\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-2-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> Customers can bring their own bags or jars and buy quantities as per their need<\/figcaption><\/figure>\n<p>Keeping this in mind, she chose an ideal location for the shop &#8211; a busy high street. \u2018\u2019 Majority of people who are coming in are first-timers, they&#8217;re walking past and see that the shop is busy\u2026they&#8217;re intrigued and they come in\u2026They just need to have the courage to ask the question- why? -why are you doing this, and they will be told with passion.\u2019\u2019<\/p>\n<p>\u2018\u2019I&#8217;m increasing my social media presence, and I&#8217;ll keep pushing the message across whether online or in person.\u2019\u2019 Sophie believes in her moral compass and is honest about her endeavours. \u201cI am very vulnerable in terms of how I show up on social media\u2026I show highs and lows of how business works, I&#8217;m here to say that being sustainable is not easy but it can be done if everybody makes small changes.\u2019\u2019<\/p>\n<figure id=\"attachment_37218\" aria-describedby=\"caption-attachment-37218\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37218\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1.jpg\" alt=\"The aim is to build an environmentally conscious consumer culture \" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37218\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37218\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1.jpg\" alt=\"The aim is to build an environmentally conscious consumer culture \" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-1-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> The aim is to build an environmentally conscious consumer culture<\/figcaption><\/figure>\n<p>Business ethics and an environmentally conscious code are seldom spoken in the same sentence. Sophie agrees, \u2018\u2019I am breaking a lot of rules actually. \u00a0I refuse to believe that business can&#8217;t be done with a moral conscience code and I&#8217;m not adhering to many traditions that new start-up businesses are doing\u2026 I don&#8217;t want to be an \u2018entrepreneur\u2019, a \u2018leader\u2019 or a \u2018boss\u2019 and I certainly don&#8217;t want to start a sustainable company and not stick to it the best I can.\u2019\u2019<\/p>\n<figure id=\"attachment_37219\" aria-describedby=\"caption-attachment-37219\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37219\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses.jpg\" alt=\"Choose your pick from bulk healthy wholefoods and avoid plastic packaging\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37219\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37219\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses.jpg\" alt=\"Choose your pick from bulk healthy wholefoods and avoid plastic packaging\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-pulses-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> Choose your pick from bulk healthy whole foods and avoid plastic packaging<\/figcaption><\/figure>\n<p>Miss Rae, like everybody, had her doubts initially but was delighted to have her faith restored with time. She says, \u201dIt was only when we opened the doors and the people came flooding in, I realised that people were really supportive. I&#8217;m inspired by the people coming through the door every day, they really inspire me to turn up every day, and to make the shop better.\u2019\u2019<\/p>\n<p>Expansion is another vital element for growing a business and reaching out to more people. Sophie has a slightly different take on this,\u2019\u2019 I don&#8217;t have any plans right now to expand Ripple. I&#8217;d first like to make this one sustainable. I\u2019d like to increase the offering, in terms of what product I can actually offer in here,\u2019\u2019 there&#8217;s plenty to keep her busy in the shop, \u2018\u2019we&#8217;ll be bringing in cooking oils, vinegars, lots more cleaning products, you can see some fresh sections, with some milk and yoghurts and locally made \u2018kombucha\u2019,\u2019\u2019 she tells joyfully.<\/p>\n<figure id=\"attachment_37224\" aria-describedby=\"caption-attachment-37224\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37224\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg\" alt=\"Sophie Rae\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37224\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37224\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg\" alt=\"Sophie Rae\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> Sophie Rae<\/figcaption><\/figure>\n<p>Her journey to success has positively reinforced her motivation, \u2018\u2019It\u2019s certainly reassuring to know that the shop has had very good first few weeks,\u2019\u2019 she rejoices. \u2018\u2019We certainly hit every target that we made for ourselves and gone above them. That means I can expand the impact quicker\u2026Now is the challenge is to sustain it, as it grows, so that every customer has the same experience and can see how easy and cost-effective it is to shop here.\u2018\u2019<\/p>\n<figure id=\"attachment_37222\" aria-describedby=\"caption-attachment-37222\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37222\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3.jpg\" alt=\"Every little product has been sourced and manufactured responsibly\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37222\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37222\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3.jpg\" alt=\"Every little product has been sourced and manufactured responsibly\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-products-3-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> Every little product has been sourced and manufactured responsibly<\/figcaption><\/figure>\n<p>To conclude, I asked her what is her message to the youth, who wish to act up and be the change they wish to see? Sophie reckons, \u2018\u2019Ask better questions, do your research, find out where your food, clothes, beauty products, homeware come from, what effort and energy have gone into making it, is it a sustainable source?\u2019\u2019<\/p>\n<p>\u2018\u2019Look around places in your city and in the community\u2026and seriously start thinking about will they survive and thrive if you continue to live the way you do?\u2019\u2019, she questions.<\/p>\n<p>One could feel that they are the odd one right now, but in years to come, they\u2019ll be seen as the ones brave enough to make the change. She encourages everybody not to think about other\u2019s opinions, and also remember, \u2018\u2019to make a positive change, you\u2019ll always need to be courageous enough to step into it. So be brave!\u2019\u2019<\/p>\n<figure id=\"attachment_37221\" aria-describedby=\"caption-attachment-37221\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37221\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid.jpg\" alt=\"Ripple is home to warm smiles and happy customers\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37221\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37221\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid.jpg\" alt=\"Ripple is home to warm smiles and happy customers\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-customer-3-kid-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> Ripple is home to warm smiles and happy customers<\/figcaption><\/figure>\n<p>Follow <a href=\"https:\/\/www.instagram.com\/rae_soph\/\">Sophie<\/a>&#8216;s latest updates on <a href=\"https:\/\/twitter.com\/ripple_living?lang=en\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/ripple_living\/\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/ripplezerowaste\/\">Facebook<\/a> and know more about <a href=\"https:\/\/www.rippleliving.co.uk\/\">Ripple<\/a>.<\/p>\n<figure id=\"attachment_37223\" aria-describedby=\"caption-attachment-37223\" style=\"width: 950px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37223\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2.jpg\" alt=\"The view from inside\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2-500x281.jpg 500w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption id=\"caption-attachment-37223\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37223\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2.jpg\" alt=\"The view from inside\" width=\"950\" height=\"534\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2.jpg 950w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-store-2-500x281.jpg 500w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript> The view from inside<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Wales is the second best waste recycler in the world and aims to achieve zero-waste by 2050. Sophie Rae,founder\u00a0 of Cardiff\u2019s first zero-waste shop, tells how conscious consumption, can lead to a brighter future ahead.<\/p>\n","protected":false},"author":493,"featured_media":37224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,16],"tags":[],"coauthors":[735],"class_list":["post-37210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-city","category-science-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cardiff&#039;s Ambassador Of Zero-Waste Living - InterCardiff<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardiff&#039;s Ambassador Of Zero-Waste Living - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"Wales is the second best waste recycler in the world and aims to achieve zero-waste by 2050. Sophie Rae,founder\u00a0 of Cardiff\u2019s first zero-waste shop, tells how conscious consumption, can lead to a brighter future ahead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living\" \/>\n<meta property=\"og:site_name\" content=\"InterCardiff\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T09:48:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vinayak Shanker Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vinayak Shanker Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living\",\"name\":\"Cardiff's Ambassador Of Zero-Waste Living - InterCardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg\",\"datePublished\":\"2019-01-15T09:48:32+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/a1bcbb9f0cf14566264d5ccb7bed0d76\"},\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg\",\"width\":950,\"height\":534,\"caption\":\"Sophie Rae\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cardiff&#8217;s Ambassador Of Zero-Waste Living\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\",\"name\":\"InterCardiff\",\"description\":\"A global city for internationalists\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/a1bcbb9f0cf14566264d5ccb7bed0d76\",\"name\":\"Vinayak Shanker Sharma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/c7e461f19230902bf4d6d54d40d5dbea\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f6cdf56bbe7266b0581ef6a178e1530a6d344895195c066874a0aad3a69512c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f6cdf56bbe7266b0581ef6a178e1530a6d344895195c066874a0aad3a69512c?s=96&d=mm&r=g\",\"caption\":\"Vinayak Shanker Sharma\"},\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/vinayak-sharma\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cardiff's Ambassador Of Zero-Waste Living - InterCardiff","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Cardiff's Ambassador Of Zero-Waste Living - InterCardiff","og_description":"Wales is the second best waste recycler in the world and aims to achieve zero-waste by 2050. Sophie Rae,founder\u00a0 of Cardiff\u2019s first zero-waste shop, tells how conscious consumption, can lead to a brighter future ahead.","og_url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living","og_site_name":"InterCardiff","article_published_time":"2019-01-15T09:48:32+00:00","og_image":[{"width":950,"height":534,"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg","type":"image\/jpeg"}],"author":"Vinayak Shanker Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vinayak Shanker Sharma","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living","name":"Cardiff's Ambassador Of Zero-Waste Living - InterCardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg","datePublished":"2019-01-15T09:48:32+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/a1bcbb9f0cf14566264d5ccb7bed0d76"},"breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Ripple-living-cardiff-sophie-rae-4.jpg","width":950,"height":534,"caption":"Sophie Rae"},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/global-city\/meet-sophie-rae-cardiffs-ambassador-zero-waste-living#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/"},{"@type":"ListItem","position":2,"name":"Cardiff&#8217;s Ambassador Of Zero-Waste Living"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/","name":"InterCardiff","description":"A global city for internationalists","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/a1bcbb9f0cf14566264d5ccb7bed0d76","name":"Vinayak Shanker Sharma","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/c7e461f19230902bf4d6d54d40d5dbea","url":"https:\/\/secure.gravatar.com\/avatar\/4f6cdf56bbe7266b0581ef6a178e1530a6d344895195c066874a0aad3a69512c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f6cdf56bbe7266b0581ef6a178e1530a6d344895195c066874a0aad3a69512c?s=96&d=mm&r=g","caption":"Vinayak Shanker Sharma"},"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/vinayak-sharma"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/37210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/users\/493"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/comments?post=37210"}],"version-history":[{"count":0,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/37210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media\/37224"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media?parent=37210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/categories?post=37210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/tags?post=37210"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/coauthors?post=37210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}