{"id":37299,"date":"2019-01-15T23:06:56","date_gmt":"2019-01-15T23:06:56","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=37299"},"modified":"2019-01-15T23:06:56","modified_gmt":"2019-01-15T23:06:56","slug":"meet-wendy-sadler-founder-science-made-simple","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/science-environment\/meet-wendy-sadler-founder-science-made-simple","title":{"rendered":"Meet Wendy Sadler, founder of Science Made Simple"},"content":{"rendered":"<h2><b><span style=\"font-family: Calibri\">\u201cThere are less primary school teachers in Wales with a physics background than there are lions in Wales.\u201d<\/span><\/b><\/h2>\n<p><span style=\"font-family: Calibri\">That slightly worrying statistic is from Wendy Sadler, founding director of <a href=\"http:\/\/www.sciencemadesimple.co.uk\/\"><i>science made simple<\/i><\/a>, a science communication organisation based in Cardiff. Wendy has dedicated her life to inspiring the next generation of scientists, and engaging the general public with STEM (Science, Technology, Engineering, Maths).<\/span><\/p>\n<figure id=\"attachment_37318\" aria-describedby=\"caption-attachment-37318\" style=\"width: 773px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37318\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube.jpg\" alt=\"\" width=\"773\" height=\"434\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube.jpg 773w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube-300x168.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube-768x431.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube-500x281.jpg 500w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><figcaption id=\"caption-attachment-37318\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37318\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube.jpg\" alt=\"\" width=\"773\" height=\"434\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube.jpg 773w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube-300x168.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube-768x431.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Whirly-tube-500x281.jpg 500w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/noscript> Wendy Sadler performing a science show about sound and music<\/figcaption><\/figure>\n<p><span style=\"font-family: Calibri\"><i>science made simple <\/i>takes big scientific concepts and shrinks them down to exciting science shows for school children of all ages. \u201cWe always write them [the shows] with the idea that we\u2019re trying to make it very clear that anyone can do science. It\u2019s partly about making people feel more comfortable with science.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\">That\u2019s important, she explains, because everyone benefits from having a better understanding of science, and so does democracy. \u201cI think it\u2019s really important that people feel empowered to go and find their own information so that they can use evidence to make decisions.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\">She also thinks that there is a more cultural argument to be made for science. \u201cI love that fact that you can discover it in everyday stuff. We all use music to enrich our lives, there\u2019s no reason why science can\u2019t be just for the hell of it. It can be part of our cultural heritage, I think people just don\u2019t see it like that.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\">Growing up, Wendy wanted to be a zoo keeper until she realised she was squeamish around blood. Instead she followed her other passions, studying music and physics at university. After graduating she worked at Techniquest, a science centre in Cardiff Bay. It was there she realised that being a science communicator could be a career. \u201cThe whole sector was quite young at the time, it was just starting out in the UK.\u201d<\/span><\/p>\n<figure id=\"attachment_37321\" aria-describedby=\"caption-attachment-37321\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37321\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1.jpg\" alt=\"\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-500x281.jpg 500w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-37321\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37321\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1.jpg\" alt=\"\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Award-1-500x281.jpg 500w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/noscript> Wendy has won multiple awards for her work as a science communicator.<\/figcaption><\/figure>\n<p><span style=\"color: #000000;font-family: Calibri\">\u201cThe education director at the time asked me to have a go at presenting in the science fair, and I was absolutely terrified. I was never a person at school who was really confident, and so when I stood on that stage and did some stuff, and saw the reaction that it could get, I got such a buzz. It feels like such an honour in a way to be able to do something where you can even change the slightest bit of someone\u2019s thinking process.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\">Wendy went on to found <i>science made simple <\/i>after finishing a lecture tour of the UK with the Institute of Physics. Even after the tour had ended, schools kept ringing up and asking if she could perform the shows for their pupils. \u201cIt made me think that there\u2019s a need,\u201d she says, \u201cI felt schools were sort of saying, \u2018Well, our biology experts can teach physics, and that\u2019s what they have to do, but they don\u2019t really love it.\u2019\u201d Wendy believes teaching comes across very differently when you\u2019re talking about things that you love, which can have a big impact on how the pupils feel about science.<\/span><\/p>\n<p><span style=\"font-family: Calibri\"><span style=\"color: #000000\">\u201cI think maybe they\u2019ve got a bit hung up on measuring the wrong things. The sort of exam based testing of regurgitating information rather than actually allowing people to make discoveries of their own.\u201d <\/span>says Wendy, explaining why she thinks students leave school without an appreciation of science. \u201cWhen you\u2019re at school science is taught as a finished thing, and so that kind of curiosity and hunger to know more doesn\u2019t ever happen.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\"><i>science made simple<\/i> aims to address that problem by showing all the amazing ways science impacts our everyday lives. Schools can book presenters to come and put on a wide variety of shows full of practical demonstrations. Whether it&#8217;s the science of sound and music, or examples of famous women in science (in a show called the XX factor),\u00a0<i>science made simple\u00a0<\/i>shows are designed to complement student&#8217;s education and mesh with the curriculum.<\/span><\/p>\n<figure id=\"attachment_37317\" aria-describedby=\"caption-attachment-37317\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37317\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image.jpg\" alt=\"\" width=\"2048\" height=\"1151\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-1536x863.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-500x281.jpg 500w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-37317\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-37317\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image.jpg\" alt=\"\" width=\"2048\" height=\"1151\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-1536x863.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/01\/Featured-image-500x281.jpg 500w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/noscript> Everyday objects like bubbles are great for bringing science down to Earth.<\/figcaption><\/figure>\n<p><span style=\"font-family: Calibri\">Wendy has also appeared on TV as the resident scientist on the Alan Titchmarsh show, and given TED talks and high-profile lectures. However, she still feels that there is something special about being in the same room as the audience. \u201cThe impact might be less in terms of millions of people, but I think that people feel like they know the person in the room better, whereas it takes a while to learn to trust someone on telly.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\">TV also has the issue that it can be hard for presenters to represent science the way they want to. \u201cUntil you\u2019re of the seniority and years of experience as David Attenborough you get moulded by TV people often who aren\u2019t scientists into reinforcing stereotypes, and that\u2019s troubling because when you\u2019re new you can\u2019t stand up and say, \u2018Well I\u2019m not doing it if you make me wear a white lab coat.\u2019 Because that\u2019s what they want. It can be really frustrating.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\">Wendy remembers presenters coming in to her school when she was a pupil. \u201cI loved the fact that it felt like they had taken the time to come and share a passion with me. It felt like quite a special thing.\u201d She says that while the science in her shows is important, the real aim is to change the way people are feeling, and face to face communication is the way to do that.<\/span><\/p>\n<p><span style=\"font-family: Calibri\">Since <i>science made simple <\/i>was founded, the appetite for quality science communication in the UK has increased and the company has grown. \u201cHaving to run the business and look after the funding bit means I\u2019ve forgotten what it\u2019s like to perform.\u201d<\/span><\/p>\n<p><span style=\"font-family: Calibri\">That said, when she gets the chance, Wendy still loves to present. She recently gave an Institute of Physics Christmas lecture, and took the excuse to update some of her old material. \u201cI love the research part of the job when you\u2019re going out there trying to make what can be quite abstract science approachable. I love spotting the patterns. I think that\u2019s the essence of science really, spotting patterns and connecting things.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are less primary school teachers in Wales with a physics background than there are lions in Wales. Wendy Sadler explains the need for science communication in schools.<\/p>\n","protected":false},"author":387,"featured_media":37317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"coauthors":[619],"class_list":["post-37299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet Wendy Sadler, founder of Science Made Simple - InterCardiff<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Wendy Sadler, founder of Science Made Simple - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"There are less primary school teachers in Wales with a physics background than there are lions in Wales. 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