{"id":46283,"date":"2019-11-30T21:05:34","date_gmt":"2019-11-30T21:05:34","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=46283"},"modified":"2019-11-30T21:05:34","modified_gmt":"2019-11-30T21:05:34","slug":"rethinking-black-friday-capitalism-and-consumerism-an-alternative-narrative-to-happiness","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/politics-social-justice\/rethinking-black-friday-capitalism-and-consumerism-an-alternative-narrative-to-happiness","title":{"rendered":"Rethinking Black Friday: An Alternative Way towards Happiness"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Activists come together to raise awareness of mass consumption problems and re-evaluate what is truly important in life. <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-1024x576.jpg\" alt=\"\" class=\"wp-image-46284\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-2048x1152.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-500x281.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-1024x576.jpg\" alt=\"\" class=\"wp-image-46284\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-2048x1152.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-500x281.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>\u201cEvents like Black Friday highlight how unsustainable our current system is,\u201d says Reuben James from Extinction Rebellion Cardiff Students.<\/figcaption><\/figure>\n\n\n\n<p>Environmental groups around Cardiff held an alternative market with a united mission to fight against consumerism on Black Friday.\u00a0<\/p>\n\n\n\n<p>Green Anti-Capitalist Front Wales, Extinction Rebellion and four other groups aim to encourage public discussion on consumption and challenge the public\u2019s opinion on the possibility of a sharing economy.\u00a0<\/p>\n\n\n\n<p>\u201cEventually, the tide [of Black Friday] needs to be turned. I\u2019d like to see a green Friday.\u201d Sian Stephen from Extinction Rebellion said, \u201cI\u2019d like to see a greater focus on reducing our consumption, thinking about what we really need: reusing materials, recycling materials, sharing materials, and reconnecting.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-1024x768.jpg\" alt=\"\" class=\"wp-image-46288\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-2048x1536.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-100x75.jpg 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-1024x768.jpg\" alt=\"\" class=\"wp-image-46288\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-2048x1536.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4357-100x75.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Sian Stephen said, \u201cWe have been duped into believing that there is a link between buying things and our happiness.\u201d<\/figcaption><\/figure>\n\n\n\n<p>During the event, activists handed out pamphlets and passers-by were drawn in by the music performance,&nbsp;free&nbsp;food, and DIY activities.&nbsp;<\/p>\n\n\n\n<p>The food was provided by Food Not Bombs which is an organisation that has pioneered the idea of such a market since the early 2000s.<\/p>\n\n\n\n<p>Another campaigner, Stephen Moisey said, \u201cSome of the best reactions I received from people at Food Not Bombs are surprised that we would be distributing things for free. Maybe it&#8217;ll make them think about the actual intrinsic value of things rather than the value that is placed on by Capital.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-1024x768.jpg\" alt=\"\" class=\"wp-image-46296\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-2048x1535.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-100x75.jpg 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-1024x768.jpg\" alt=\"\" class=\"wp-image-46296\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-2048x1535.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182089-100x75.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Stephen Moisey said that Food Not Bombs distribute food that otherwise would be going in the bin.<\/figcaption><\/figure>\n\n\n\n<p>Black Friday is a big part of the consumer culture that was brought from the United States to the United Kingdom in recent years.<\/p>\n\n\n\n<p>It was introduced by the mega-corporation, Walmart, after purchasing ASDA.<\/p>\n\n\n\n<p>According to Black-Friday Global data, on the Black Friday in 2018, the United Kingdom showed an increase of 1708 % in sales compared to an ordinary day.<\/p>\n\n\n\n<p>Often, prices are risen deliberately before a big sale to give people the impression that what they have is a good bargain.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-1024x768.jpg\" alt=\"\" class=\"wp-image-46295\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-100x75.jpg 100w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088.jpg 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-1024x768.jpg\" alt=\"\" class=\"wp-image-46295\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088-100x75.jpg 100w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/S__11182088.jpg 1478w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Alex Edwards, 17, is a university student and an environmental activist.<\/figcaption><\/figure>\n\n\n\n<p>\u201cPeople struggle a lot in this current economy,\u201d campaigner Alex Edwards said, \u201ca lot of the time\u2026because [people] don\u2019t have what they want, they feel unsatisfied. They\u2019ll try to fill this hole of loneliness and alienation with consumption. Black Friday preys upon this.\u201d<\/p>\n\n\n\n<p>Ultimately, the market brings attention to the problems with Black Friday and shows examples of an economy that is based on values like sharing, trust, and friendship instead of competition and infinite growth.<\/p>\n\n\n\n<p>Sian added, \u201cyou don\u2019t need that tenth new T-shirt this year, you\u2019ll be just fine without it.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-1024x768.jpg\" alt=\"\" class=\"wp-image-46289\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-2048x1536.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-100x75.jpg 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-1024x768.jpg\" alt=\"\" class=\"wp-image-46289\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-768x576.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-2048x1536.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-400x300.jpg 400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/stands-100x75.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Anyone who is interested in joining the Extinction Rebellion can fill out a volunteer form. <\/figcaption><\/figure>\n\n\n\n<p>Hosts of the event: <a href=\"https:\/\/www.facebook.com\/foodnotbombscardiff\/?fref=profile_friend_list&amp;hc_location=profile_browser\">Food Not Bombs Cardiff \/ Bwyd Nid Bomiau Caerdydd<\/a>, <br><a href=\"https:\/\/www.facebook.com\/XRCardiff\/?fref=profile_friend_list&amp;hc_location=profile_browser\">Cardiff Extinction Rebellion Caerdydd<\/a>, <a href=\"https:\/\/www.facebook.com\/GAFrontWales\/?fref=profile_friend_list&amp;hc_location=profile_browser\">Green Anti-Capitalist Front Wales\/Cymru<\/a>, <a href=\"https:\/\/www.facebook.com\/EarthStrikeUK\/?fref=profile_friend_list&amp;hc_location=profile_browser\">Earth Strike UK<\/a>, <a href=\"https:\/\/www.facebook.com\/Strike4YouthWales\/?fref=profile_friend_list&amp;hc_location=profile_browser\">Welsh YouthStrike4Climate<\/a>, <a href=\"https:\/\/www.facebook.com\/xrcardiffstudents\/?fref=profile_friend_list&amp;hc_location=profile_browser\">Extinction Rebellion Cardiff Students<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activists come together to raise awareness of mass consumption problems and re-evaluate what is important in life. <\/p>\n","protected":false},"author":491,"featured_media":46284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,16],"tags":[],"coauthors":[733],"class_list":["post-46283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics-social-justice","category-science-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rethinking Black Friday: An Alternative Way towards Happiness - InterCardiff<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking Black Friday: An Alternative Way towards Happiness - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"Activists come together to raise awareness of mass consumption problems and re-evaluate what is important in life.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/politics-social-justice\/rethinking-black-friday-capitalism-and-consumerism-an-alternative-narrative-to-happiness\" \/>\n<meta property=\"og:site_name\" content=\"InterCardiff\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-30T21:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2019\/11\/IMG_4355-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naomi Huang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naomi Huang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/politics-social-justice\/rethinking-black-friday-capitalism-and-consumerism-an-alternative-narrative-to-happiness\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/politics-social-justice\/rethinking-black-friday-capitalism-and-consumerism-an-alternative-narrative-to-happiness\",\"name\":\"Rethinking Black Friday: An Alternative Way towards Happiness - 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